System For Selling

ABSTRACT

A method of funding comprises a product being sold, wherein funding is incurred as a result of the product being sold; and funding being dispersed to at least one cause, as a result of the product being sold. The product may be sold as part of a brand relating to a particular geographical area.

CROSS REFERENCE TO RELATED APPLICATIONS

The present application is a continuation of application U.S. Ser. No.15/065,844, filed Mar. 9, 2016, which in turn is a continuation-in-partof application U.S. Ser. No. 13/906,321, filed May 30, 2013, which inturn claims benefit of priority to US application U.S. 61/652,893, filedMay 30, 2012. The present application claims benefit of priority of allthese applications.

The present invention relates to a system for selling, and, moreparticularly, in particular embodiments, a system for dispersing viaselling.

COPYRIGHT

The present applicant claims copyright of all written and drawn matterin the present application, including unique terms utilised.

DEFINITION OF TERMS

Term: ‘entity’ is used to describe any of a person, a group of people, acompany or any other element of any type. Term is intended to be broadand in no way limit scope of the invention.

Term: ‘seller’ may be a vendor, a manufacturer, both, or any otherseller.

BACKGROUND

There are two significant problems with political and economic systemsin the West, though not limited to the West, and particularly withpresent democracies.

A first problem is that democracies (and many other political systems)are prone to a rise and fall, peak and trough pattern.

One of the reasons for this is that ‘growth’ is seen as king in westerndemocracies. If an economy is in ‘growth’ it is said to be healthy. Inreality growth is often a precursor for recession, especially where thegrowth is

-   -   1) Excessive    -   2) Not based upon firm foundation.

Driven often by greed in some sectors, and by need or thirst to securevotes in other sectors, an economy may be driven toward excessive orhigh growth.

Typically, in such times of high growth, politicians believe and/orstate that they are doing excellently in terms of economic health andprosperity.

In countries such as the United Kingdom, the United States, and others,previous to the economic crash of 2008, politicians believed they weredoing positively since economies had been experiencing significantgrowth trends for some time.

In reality, the economy was set up for recession because the growth waseither excessive, or not based on correct and/or firm foundation. Moneyhad been borrowed excessively.

A universal rule is that what goes up must come down—if growth is notbased upon sure and real foundation, it is destined not only to fall,but to come crashing down. Such a crash was experienced in the economiccrash of 2008.

But this trend of rise and fall; growth and recession has been going onfor some time. Most major western democracies have experienced, over thelast 20-30 years, at least 2 or 3 rise and fall trends, with growth,followed by recession. No solution has been found.

The poor (or non-wealthy) suffer most during recession; a billion dollarcompany (or billionaire) may individually lose more money (such as 500Million dollars, for example), but a billionaire (or corporation) losing500 Million dollars still leaves the billionaire with 500 Milliondollars or more, and little in the way of lifestyle change.

However, if a poor (or non-wealthy) person loses 50% of what they have,they may (or will) struggle to eat correctly, may have to take on morework, and during such economic crises, workers tend to lose their jobs.

Thus it can be seen that the poor pay a heaviest cost during arecession, and that western economies continue to rise and fall atexpense, for the most part, to the non-wealthy.

A second problem is that modern western democracies, whilst they pridethemselves on being described as democracies, could be argued to berunning an outdated version of democracy, and that, furthermore,democracy does not define a modern western culture; Capitalism is at anepicentre of modern western culture.

A democracy is often thought to be defined as a country where votersfreely vote for a leader. This is a weak understanding; democracy doesnot mean voting for the people (although that is a crucial element of ademocracy; democracy means power to the people. (That the people rule)

Democracy originated in Athens, Ancient Greece more than 2000 years ago.At the time, it was considered radical, mad, and perhaps even dangerousby other provinces of Greece. But it was not the voting that wasconsidered radical, it was the fact that it was a new system, where, asdefined by Aristotle, “the poor rule the rich”.

The democracy in Athens was arguably more radical than our democracytoday. There was more voting, on a far more regular basis, and regularpublic meeting where ‘the poor’ could take part and have their say. Todefine what a democracy is, Aristotle states:

“Democracy is when those who do not own much property, but are poor,have authority in the system of government”,

An uneasy fact is that it is very possible that a scholar from time oforigin of democracy may not consider what we have in modern westerncountries as democracy. We have freedom, but not power. The poor do notgovern. The poor are subject to decision by others.

The reality is that democracy has become a carrier; a carrier for apowerful economic doctrine, and one that, in some part, has served theeconomy well: Capitalism.

Capitalism defines our every day far more so that democracy.Commentators may state that it is democracy that gives us our freedom.However, that is wrong. The present weak understanding of democracy isthat it is defined, for the most part, as a nation that votes for itsleader. Democracy though, is not only about freedom (which is an elementof democracy), it is about power, and that the poor (non-wealthy) havethe most power because, as one individual, they may not be asinfluential, fancied, powerful, etc, but as a whole, they are morepowerful. This is not simply in terms of ability to vote.

The question must be asked—are the poor powerful? Do the poor have theresources to rule? If not, this is not a democracy. If the poor feeldisempowered, democracy is not vibrant. If democracy is vibrant, thepoor are empowered more than any other. (This is the opposite ofrecession, where the poor are disempowered more than any other).

In a sense, it could be said that democracy, at present time, simplyfacilitates Capitalism.

SUMMARY

The present invention seeks to provide a solution to both problems: therise and fall, growth and recession trend of the economies, and theproblem that democracy no longer defines everyday life, and has, for themost part, become a carrier for Capitalism, by providing, according to afirst aspect of the invention, a system for selling, comprising:allowing an item to be purchased by a user; providing a dispersementindicator to indicate to the user that purchase of the item liberates adispersement amount for dispersement to at least one cause; dispersingthe dispersement amount to the at least one cause. Preferably there isprovided a dispersement amount indicator for indicating to a user amountthat is dispersed when item is purchased.

There may be provided a cause dispersement indicator so that it isindicated to a user what cause(s) is dispersed to when item ispurchased.

In a preferred embodiment, there may be provided a user account for theuser, to which dispersement details are relayed, so that user may viewdispersement amounts, details, and information within their account,which is still more preferably password protected.

The system may allow a payment method to be integrated so that a usercan attach, for example, a bank account to user's user account, whichfacilitates relaying of dispersement information to user account whenpurchase is made via the, for example, bank account. The system mayincorporate its own payment method and/or system.

In a preferred embodiment, for some items, user may be given a choice ofdispersement causes. It is feasible dispersement choice may be madeafter purchase, via user account.

The system may allow an entity to create a cause, and may relayinformation to the cause regarding dispersement information via a causeaccount. Bank details or the like may be required from a cause in orderto facilitate dispersement to the cause.

The system creates an interactive element to buying whereby adispersement amount is liberated when an item is purchased.

Sellers may be provided with an account within which they may be allowedto choose cause(s) to associate with items for selling.

According to a second aspect of the invention, there is provided asystem for selling, comprising: allowing a user to purchase an item;allowing a plurality of causes to be associated with the item, so thatwhen the item is purchased by the user, a dispersement amount isdispersable to at least one of the causes; providing cause choice forthe user, wherein cause choice for the user is choosable at least oneof: before purchase via a smart device; substantially during purchase;after purchase via a user account.

It is feasible an interlocuting element, such as a scannable card, isrequired in order to facilitate relaying of dispersement information touser account, or to facilitate dispersement to a cause.

For any aspect of the system, user dispersement settings may bealterable by the user through user account, or by other means.

According to a third aspect of the invention, there is provided a systemfor financing, comprising: allowing an entity to create a cause;allowing the entity to display a dispersement indicator; allowing a userto connect with the cause via smart device; providing a PUSH protocol sothat the cause can be pushed by the user; altering settings of the userso that the cause is pushed by the user, settings thus altered to biasuser dispersement to the cause. In such an embodiment, an aspect of theinvention may be used even when a purchase has not been made. A user mayconnect with a cause (preferably via a smart device) which may connectvia a connecting facilitating element, such as a scannable code. User isprovided with option to PUSH a cause, which creates a bias in usersettings to disperse to the cause. Future purchases by the user may nowincur dispersement to the cause, even if the cause is not associatedwith purchase of the item. PUSH functionality may be usable in anyembodiment of the invention.

Similarly, there may be provided a LINK option, whereby a user,preferably only when a cause has been dispersed to by the user, mayallow a LINK to be formed between user and cause. This may facilitatecause in sending information to user, such as updates, for example, whena milestone has been reached due to dispersement amount.

The present invention will now be more particularly described, withreference to the accompanying drawings, by way of example only and in noway limiting the scope of the invention, in which

FIG. 1 is a simplified graph (for representational purposes) of a riseand fall, growth and recession trend of a United Kingdom economy over 20years;

FIG. 2 is a diagram representing democracy as a carrier for Capitalism,showing Capitalism plays a central role;

FIG. 3 is a similar diagram where the present invention is in use, wheredemocracy again plays a central role in a life of a citizen; roles arereversed and Capitalism becomes a carrier for democracy;

FIG. 4 is an example of an item for sale where there is provided adispersement indicator and information, indicating to a user thatpurchasing of the item liberates a dispersement amount;

FIG. 5 is a close-up view of the embodiment of a dispersement indicatorwhich incorporates a dispersement amount indicator and a nameddispersement cause;

FIG. 6 is an example of a different item for sale where dispersementinformation and/or connection can be accessed by a user via a smartdevice;

FIG. 7 is a dispersement cause selection screen which may be shown on acomputer device and the like;

FIG. 8 is a LINK screen, which provides facility for user to LINK with acause;

FIG. 9 shows an embodiment of a user account homepage where dispersementinformation may be provided to the user;

FIG. 10 shows a basic embodiment of a seller page, where seller may beprovided with tools to set dispersement choices and parameters forusers;

FIG. 11 shows an example (and basic) embodiment of a cause page, where acause for dispersement may be created by a user and/or entity of anysort;

FIG. 12 is a front view of a smart device which has connected with acause, most preferably for pushing the cause;

FIG. 13 is an example of an attempt to create financing for a libraryusing traditional methods and not using the present invention;

FIG. 14 is the financing attempt as shown in FIG. 13, wherein, ratherthan traditional methods, the present invention is used;

FIG. 15 is an example of the invention used to sell an item on awebsite;

FIG. 16 is an example of the invention used to sell an item of thewebsite where a user has logged in and is using user settings;

FIG. 17 is a basic representation of 2 dimensional buying;

FIG. 18 is the same representation as FIG. 17, wherein a portion ofprofit generated from a sale is dispersed to a cause, forming thebeginning of a ‘3^(rd) dimension’;

FIG. 19 is the same representation as FIG. 18, wherein the portionamounts to 75 p;

FIG. 20 is a basic flow chart of how a computer system can intelligentlyguarantee a particular profit or profit range for a business (or anyparty using the system for selling);

FIG. 21 is a similar representation as FIG. 19, wherein an ‘added valueexperience’ for the buyer with relation to the cause is denoted;

FIG. 22 shows a basic representation of a possible user experience forhow to LINK to a cause via a smartphone, for example;

FIG. 23 shows a possible user interface a user may be presented with on,for example, a smartphone, when initiating the PUSH function as shown inFIG. 32;

FIG. 24 is a more developed representation of an example threedimensional buying experience of the present invention and/or method;

FIG. 25 shows symbiosis achieved in the selling system;

FIG. 26 is a representation of a platform, comprising a plurality ofbrands, each of the brands being related to a specific community;

FIG. 27 is a flowchart showing an example of how a platform user accountcan be used by a user, and allow information regarding purchases and/ordispersements from multiple brands to be relayed to the platform useraccount;

FIG. 28 is an example portion of an example webpage showing a video,related to a disaster relief cause or effort;

FIG. 29 is a representation of a BIG PUSH function, wherein usersettings and/or dispersement patterns of a user can be altered;

FIG. 30 is a flowchart of an example of steps a user may go throughbefore and during an example BIG PUSH; and

FIG. 31 is a flowchart of an example of steps that may be provided orcompleted during a BIG PUSH, which may or may not include interactivefeature(s).

DETAILED DESCRIPTION

Referring to the drawings, there is shown in FIG. 1 a simplistic peakand trough graph of a British economy, (used for representationalpurposes), displaying a recession in the early 1990's, an excessivegrowth period in the mid 2000's period, and a second crash/recession of2008. Thus a pattern can be seen of a relationship between growth andrecession, and more particularly, excessive growth and recession.

In FIG. 2, there is shown a circular diagram that represents asocio-political nature of a western society, where, whilst looselytranslated as being a democracy, in truth, democracy is a carrier forCapitalism, where Capitalism plays a central role in society, anddemocracy, whilst nonetheless being a defining factor, is on aperiphery. As aforementioned, this causes problems and may be a leadingfactor in a pattern of rise-and-fall, growth and recession.

In FIG. 3, there is shown a similar diagram, where the present inventionis utilised. Thus democracy (termed here ‘Iterative Democracy’ as it isat the epicentre of life, both for the one, and for the all), againplays a central role in a life of a citizen.

Roles are reversed—Capitalism is ‘used’ or ‘harnessed’ and becomes acarrier for democracy, rather than democracy being a carrier forCapitalism.

Whilst not replacing ‘voting’, dispersing of liberated amounts will beshown to be a form of democracy where the poor (non-wealthy) arepowerful. This may be more representative of democracy in a Capitalistage, and more empowering.

Because there are greater numbers of the poor, it will be shown, thepoor, in a sense, govern.

Due to the unusual (and abstract) nature of the invention, it is thoughta best way to demonstrate the invention is with particular examples.

The invention may be particularly of use (although it is not limited touse) with cities of significant, but not excessively large, size. Forexample, there are cities, such as London, Rome, etc that may have manymillions of inhabitants. Whilst this gives tremendous scope for thepresent invention, in smaller (but still significantly sized) cities,there may be a communal spirit which is less evident in largercommunities.

For example, a city such as Liverpool, England, has a population of440,000. At almost half a million, inhabitants, it is significantlysized (which is useful for the present invention), yet, in part becauseit is not excessively sized, there is a community spirit within itscitizens which may be less evident in some larger cities (or countriesfor example). Nevertheless, the present invention (which is a system forselling and dispersing), may be used in any community of any size,whether that be a town, city, area, country, group, etc, and may be usedin extremely large cities, countries, or on a global level.

Thus there will be shown an example of the invention in use in a citysuch as Liverpool, England. For the present example, the invention isshown when used for selling an item in a physical location, such as ashop and the like.

‘AUTO’ Setting

There is shown in FIG. 4 a purchasable item 10, (which is here abaseball cap but may be any item, product, element for sale, etc) thatliberates a dispersement when purchased. There is shown a tag 13attached to the cap 10, which is a dispersement indicator 12, since itindicates to a user that the item liberates a dispersement whenpurchased. The dispersement indicator 12 incorporates a dispersementamount indicator 14 that indicates a dispersement amount for when theitem is purchased.

A dispersement indicator 12 is an indicator that indicates purchasing ofan item liberates an amount for dispersement. A dispersement indicator12 may simply be an icon, logo, symbol, etc if the symbol, for example,is recognisable to a user and indicates to a user that purchase of anitem liberates a dispersement. Thus, the dispersement indicator may, forexample, simply be signage outside of a shop, indicating to a user thatpurchasing of an item(s) inside the shop liberates a dispersement.Preferably the indicator incorporates a dispersement amount indicator14, thus providing further dispersement information to the user.

An indicator 12 may be provided on the item 10, or, for example, on arack of a shop, or anywhere that is intended to provide dispersementinformation to a user about the item 10. (If the item 10 is sold via awebsite and the like (shown on a computer screen), an indicator 12 maysimply be an indicating element appearing anywhere in proximity to theitem 10). A dispersement indicator 12 need not be a number and maysimply be a symbol. Purpose of the dispersement indicator 12 is to atleast denote to a user that purchasing of the item liberates adispersement. Preferably, the dispersement indicator also indicates to auser amount of dispersement liberated by purchasing the item 10.

It is feasible there are multiple separate indicating elements. (Forindication that purchasing of an item liberates a dispersement; forindicating amount liberated by purchasing the item; and feasibly alsofor indicating cause or causes liberated amount is dispersed to bypurchasing). Nevertheless, such multiple indicating elements can be saidto be incorporating elements of a multi-partheid dispersement indicator.As stated, it is feasible that the dispersement indicator 12 is simply asymbol, if the symbol is recognisable to a user as indicating thatpurchasing of the item liberates a dispersement.

There is shown a logo 15 on the item 10. Branding may be of particularimportance in a range of purchasable items that incur dispersementsabout a given community when purchased within a particular community. Abrand logo, name, etc, if it becomes recognisable to a user as a brandthat uses the present system, may itself be a dispersement indicator 12,since it indicates to a user that purchasing of the item liberates adispersement.

The indicator 12 (which is here a tag 13) can be seen more clearly inFIG. 5, where it is shown in close view. There is clearly shown adispersement amount indicator 14 on the tag 13, which, in the example(which is also a preferred) embodiment, is a percentage amount thatindicates that 25% of all profit generated from sale of the item 10 isliberated for dispersement when the item 10 is sold. (The percentagesign is not shown as it is thought that if use of percentages as adispersement amount indicator is used widely for the present invention(which is a system for selling), it will be understood by users that a‘25’ indicates that 25% of profit generated from selling of the item isliberated for dispersement). In a preferred embodiment, the percentageamount indicates to a user that 25% of all profit generated from sellingof the baseball cap is liberated for dispersement when the cap ispurchased. However, it is feasible amount liberated on sale of the item10 may be provided by other means, such as a total amount etc. Thus thedispersement amount indicator 14 may be a lump sum, rather than apercentage.

In a preferred embodiment, as shown, item is labelled with the indicator12. However, if a large amount of, for example, caps are placed on ashelf of a shop for selling, it is feasible there may be provided anindicator for the whole rack, rather than each individual item. Thus theindicator is not limited to being on or attached to the item. Similarlya whole shop may have a standard dispersement figure for all items. Thusif all items sold in a shop liberate 25% of profit for dispersement whenpurchased, the shop may simply use signage, for example outside of theshop, to indicate such a fact, the items themselves not being taggedwith indicators. Thus signage in the said example, even though it is notplaced directly on or about the item 10, is a dispersement indicator 12.Anything that indicates dispersement information to a user is adispersement indicator 12. A dispersement indicator may feasibly bedigital, or shown by digital and/or electronic means. In anotherexample, writing on a blackboard may be a dispersement indicator 12 ifit indicates dispersement information and/or values to a user.

Thus, for the present example, if the baseball cap sells for £6.99, andthe cost price for selling the item (which may include a plurality offactors, such as cost of materials, cost of manufacture, cost ofdelivery, and may also include further dynamic costs, such as staffwages, rent paid on shop property (if the item is sold at a shop), etc)is £3.03, then the profit generated from selling the item is £3.96.

(It will be obvious to those with skill in the art that if factors suchas wages, rent, etc and all costs are calculated as part of a total costprice of the item, there is significant scope for error and/orover-calculation of true cost price. Preferably there is provided anindustry-wide standard for how to calculate cost price (or true costprice) of an item in order to deter improper calculating of cost priceof an item(s)).

Thus, as stated, if the sales price of the cap is £6.99, and the costprice is £3.03, £3.96 is generated from selling of the cap, and if (asin the present example), 25% of the profit generated from selling theitem is liberated when the item is sold, then £0.99 (or 99 pence) isliberated for dispersement when the item is sold.

As shown on the tag in FIG. 5, there is also shown a dispersement cause16 that the dispersement amount is dispersed to. In the present case,the cause is noted as ‘Liverpool Street Clean’. This indicates to a userthat the dispersement amount (99 pence) is dispersed to help clean thestreets of Liverpool when the baseball cap is purchased.

It is also feasible that the dispersement amount is indicated as a lumpsum, such as simply denoting ‘99p’. However, if pricing of the baseballcap changes, the said amount may prove incorrect. A percentage indicatoris preferred. Feasibly both may be provided.

A dispersement indicator 12 may also be provided inside the cap, orincorporated unto the cap in some way (such as sewn in, etc). Adispersement indicator may simply be writing or text since anydispersement information indicated to a user is a dispersement indicator12.

The dispersement amount indicator 14 (here 25%) is shown as part of anicon 20 (which is not essential). The icon 20 is intended to berecognisable to a user and depicts bars 22 that are imprisoning thedispersement indicator amount 14. This indicates to a user that, in thepresent example, 25% of the profit of the item is imprisoned, and can beliberated by purchasing the item 10. In alternative embodiments of suchan icon 20, there may be shown an imprisoned stick-type character, withthe ‘25’ number emblazoned on the character. Such an icon may beimportant since a number (such as ‘25’), in and of itself, is notparticularly outstanding to a user, since tags on items for sale, orsignage in shops, or websites, often include numbers (such as a pricetag).

(The icon may bouble up as a scannable element, either for shop keeping,or user (buyer), which may be used as part of a shop price keepingsystem, or may be used for a user to connect with via smart device toextract further dispersement information about the item).

Thus a recognisable icon 20 to denote liberation amount may be importantfor recognisability to a user. The tag 13 may include other informationsuch as price of item, definite dispersement amount, etc.

There is also shown on the tag 13 an optional feature of a scannablecode or icon 18. It is feasible the code 18 can be scanned by a user,such as, for example, by a smart phone or smart device of a user, whichmay provide information to the user about dispersement. For example,there may be shown added information, such as an image, message, logo,or video about the cause to which the liberation is dispersed. Intent ofthe scannable icon 18 is that a user can gain information about any of:the item, dispersement amount, dispersement cause, etc. Such a code/icon18 may itself be deemed to be (and therefore be) a dispersementindicator 12, as it feasibly may incorporate any or all of thedispersement information as seen on the tag 13, and thus may be used toindicate to a user that purchase of the item liberates a dispersement,especially if the code/icon 18 is recognisable to a user as indicatingthat purchase of the item liberates a dispersement.

Such technology is well known to those with skill in the art. A QR-code(or the like) may be provided. Thus a user may be directed to, forexample, a website with added information about the dispersement causevia a, for example, smart device. Since a video or any otherinformation, such as an image, etc can easily be uploaded to a website(thereby gaining a URL), it would be easy for a video, image, etc to bedisplayed to a user when they use the scannable code.

It will be obvious to those with skill in the art that presenttechnology allows connection with a smart device in this way withoutnecessarily requiring ‘scanning’. Thus term ‘scanning’ is used in abroad sense to denote that a change is initiated on the smart device,providing further information to a user as aforedescribed, the term‘scannable’ in no way limiting a scope of the invention).

A benefit of such codes is that they can be dynamic—they are alterable.Thus if a seller of the item (who may be a brand manufacturer of theitem or a vendor, or both), may be allowed to alter dispersementinformation (such as dispersement amount 14 and/or dispersement cause(s)16 to disperse to), without the item 10 or indicator 12 having to bere-labelled. This is especially useful if the code 18 is configured torelay user to a webpage and the like.

The term ‘scannable’ is here used broadly since it is feasible futuretechnologies will not require ‘scanning’ of a code, and may useproximity or any other method to display information to a user. The term‘scannable’ is used broadly and incorporates any means by whichinformation can be provided to the user via a smart device and the like,from the item and/or tag, or from any other means.

When the item is purchased, 25% of the profit is dispersed to the cause16 of keeping the streets of Liverpool clean.

Preferably both dispersement amount indicator 14 and dispersement cause16 information is provided to the user.

This is an example of the invention in a basic embodiment, where thesystem for selling is used in an automated (‘AUTO’) manner—such that thedispersement is predetermined to go to a pre-determined cause before thepurchase is made. (No choice for the user).

In such an embodiment, no account is necessarily needed for theuser—they may simply purchase the item 10 as normal and dispersement ofthe liberated amount may be carried out by the seller (e.g. the shop) orthe system (provider) or both. Since there may be two sellers(manufacturer of the item 10 who sells wholesale to the vendor, and thevendor themselves), both may be termed a ‘seller’. The vendor mayimplement (or be provided with) systems that acknowledge sale of theitem, and accordingly denote the sale within a system, so that it isacknowledged that the item 10 has been sold and a dispersement amounthas been liberated.

Thus it can be seen that, if a whole range of, for example, clothing wasprovided to a user for sale, cause(s) 16 for dispersement could bepre-determined for each item 10. Similarly dispersement amounts 14 couldalso be predetermined, so that, for example, whilst 25% of profit fromsale of the baseball cap 10 is liberated on purchase, 50%, for example,of profit generated from sale of a shirt 10 may be liberated, and thecause 16 may be different. As will be shown, a seller may feasibly beprovided with a seller account and/or interface to choose and decidesuch dispersement information.

In such a way, a range of clothing dedicated to (and branded for) acommunity, can be sold to the community, thus resultant in liberatedamounts being dispersed about the community. This, in effect, putspolitical and economic power in the hands of the people. Whilst a richperson may spend more, and therefore may feasibly, individually,liberate more dispersements, the poor (or non-wealthy) are more numerousby far. Therefore the non-wealthy have more power with the presentsystem since, in number, the amount liberated for dispersement by thenon-wealthy will far outweigh the amount liberated for dispersement bythe rich.

Since, even in a recession, vast amounts of money are spent on clothing,an interesting effect of the system (and such a, for example, clothingrange), is that it may substantially (or wholly) immunise a communityfrom recession, since it ensures vast amounts of dispersements aredispersed about a community.

Thus even in times which would today be called recession, many millionsof items (or far more) of clothing may be sold and purchased each yearin such a community. Thus vast amounts of dispersements may beliberated, which may be used to invigorate the community, finance newprojects, buildings, etc.

Whilst the system may be suited to selling clothing items, it is in noway limited and may be used for selling any item, product, etc.

Usually (without the present invention), profit from a sale of a, forexample, item of clothing, goes to the seller or to the seller and brandmanufacturer of the clothing.

With the present invention, much of the profit is dispersed back intothe community.

The system also has an ability to evolve—as it is seen what is requiredto help, create, grow the community, liberated amounts may be dispersedinto according areas. The system may also intelligently disperse in thisway, recognising areas where dispersement is required and dispersing tosuch areas accordingly.

Furthermore, in a case of a disaster, or problem that hits acommunity—for example a cyclone, typhoon, earthquake, etc, the systemcan easily be altered so that all, or a part of, dispersements can bedispersed to a cause (or bank account) for help with the disaster,problem etc. (This may use similar or the same protocol(s) as a ‘PUSH’protocol for the system which will be demonstrated proceedingly). Aswill be shown, either the seller, and/or the provider may be able toalter settings for the system in such a way, or to alter the system toallow users to alter settings to ‘PUSH’ liberation amounts to a cause.

The system is not limited for use with a clothing range, and mayfeasibly be used with an array of items for sale, such as cutlery, mugs;any retails items under the Sun. It may be used for selling ofnon-physical items, such as digital programs. Anything for sale isdeemed to be a ‘product’. The present invention may be used to sell anyproduct.

Nevertheless, the present invention (system for selling) may beparticularly useful for use with selling clothing. In such a situation,a noticeable brand may be set up for recognition by a community.

It is feasible users in one community may be able to buy items thatincur a dispersement to a different community, group, and/or area. (Itis also feasible that such action may be limited or blocked eitherpartially, or wholly by the present system).

In such an example as shown in FIG. 4 and FIG. 5, where a baseball cap10 is sold and a 25% of profit generated from selling the item 10 isliberated and dispersed to a cause 16 (street cleaning), a system isrequired for dispersing the liberated amount to the cause(s) 16. In abasic embodiment, this can be achieved by the cause 16 having a bankaccount, which bank account details are received by and incorporatedinto the system, so that liberated amount(s) can be dispersed into bankaccount of the cause 16. This may be done with substantially immediateeffect, or may be done, for example, at the end of a month or period oftime.

A card (or the like) may be required by a user to allow dispersementand/or to relay dispersement information to a user account and/or causeand/or seller account. Such a card (or the like) may be termed aninterlocuting element, since it is facilitates flow of informationbetween a purchase (or the purchase vendor system) and the presentsystem for selling. Interlocution means communication between.

If there is integration with a particular bank account, for example or amethod of payment is used that is incorporated as part of the system,then an interlocuting element may not be required. If this is not thecase, if purchases of items 10 that liberate dispersement are made at avendor, it is feasible, once items have been scanned and processedthrough a till, a card (interlocuting element) or the like may berequired to be scanned in order for dispersement information to betransferred from vendor to the present system. A card is given by way ofexample and any such interlocuting element may be used, An interlocutingelement may not require scanning for use. An interlocuting element maybe scanned (and the like) before, after or during purchase. It mayfacilitate dispersement and/or relaying of dispersement information.

In the example as set forth, the provider of the system may also be theseller, so that the proprietor of the present system (and technology)for selling also makes, designs, manufactures and sells the item.However, it is also feasible, for another example, that the providerprovides the system for use by a seller. The seller may be a brandmanufacturer of the item, or may be a vendor, or may be both, (or anyother seller).

Thus there may be four party elements involved in transaction processusing the present system: Provider (provider/proprietor of the systemfor selling itself), Seller (who may be a brand manufacturer, or vendor,or both, or any other seller), User (who purchases an item 10), andCause (to whom a liberated amount is dispersed when an item 10 soldusing the system is sold). This will be described at greater lengthshortly, with reference to account creation.

In a case where the provider is not the seller, the seller may either begranted use of the system for selling, or may be provided with anaccount within the system, which may be set up with technology (such as,for example, but not limited to, software) to facilitate use of thesystem by the seller, which may, for example, facilitate setting updispersement amounts for items, apportioning causes for items, linkingbank account details of the causes to the items, etc, thus facilitatinguse of the system.

It is feasible fees may be incurred for use of the system, payable toprovider.

Preferably, as will be seen, there is provided an account for a user, sothat information of dispersements may be viewable by the user. This mayrequire further information from the user be provided to the system,which will be shown.

Thus it can be seen, in the shown example, that the system can be usedon an AUTO setting, where causes that liberated amounts are dispersed tois automatic, such that there is no choice for the user as to where theliberated amounts are dispersed to. This may be a most simple way to usethe present invention.

It can also be seen (or understood) that in a community of 440,000, avast amount of dispersements can be made. This is a form of democracysince it puts power in the hands of the people. Furthermore, itsatisfies foundational definitions of democracy as, because the ‘poor’of any community are more numerous than the rich, it gives power to thepoor more than any other. In reality, the system does not differentiatebetween rich and poor, but due to numeration alone, it gives more powerto the poor.

Still furthermore, the present invention reverses the roles of democracyand Capitalism, as shown in FIG. 2 and FIG. 3; whereas democracy, inwestern democracies and many others, has become a carrier forCapitalism, where Capitalism is at the centre of daily life and ofsociety, democracy in many ways facilitating Capitalism (FIG. 2), now,with the present invention, Capitalism has in fact become a carrier fordemocracy, where the buying of things has taken on another dimension,empowering the people, and giving the people power to create and affectsociety. As stated, democracy has been thought by some to mean ‘voting’for the people. This is a weak translation. Democracy means power forthe people. As will be shown with reference to the invention in an‘OPEN’ setting, the system may be configured so that there are manychoices and options for the user. Such ‘choices’ (choosing), may on somelevel be deemed to be a type of voting.

‘OPEN’ Setting

The invention will now be shown and described with reference to anembodiment where it is not set to AUTO, but is on an ‘OPEN’ setting,where there is provided choices of cause 16 for dispersement for theuser.

There is shown in FIG. 6 a box 24 which has an item 10 inside for sale.This item may, for example, be sold at a shop. As will be shown, it mayalso be sold via a website, or any other sales venue, virtual or real.For the sake of the present example, the item 10 is sold at a shop. Theitem 10 inside the box 24 is a pet cleaning device 10 (although it couldbe any item). The system may have particular benefits when used forselling an item(s) particular to a community or group that are biasedtowards a cause(s).

For example, users who own a dog (and thus buy dog products) tend to beextremely passionate about dogs (and animals). Users would like nothingbetter than to liberate dispersements to causes associated with helpingdogs. Such causes may, for example, provide health care for dogs, mayoperate on dogs who have eye diseases, or any other ailment, may financebetter homing for homeless dogs, or any other cause. As will be obvious,there may be hundreds or thousands of worthwhile causes for helpingdogs. Dog owners tend to be very passionate about such issues. In such asituation, users may want more active involvement with the cause(s)dispersed to, and certainly may want choice as to where liberatedamounts are dispersed to. They may, for example, want to stay in touchwith the cause.

There is shown in FIG. 6 a dispersement indicator 12 on the box 24 toindicate how much profit from selling of the item 10 is liberated fordispersement. In the present example, the dispersement indicator 12 maysimply be a print on the box 24. 16.5% dispersement amount indicator 14is shown. Thus, upon purchase, 16.5% of profit generated from sale ofthe item 10 is liberated for dispersement—a significant amount if theitem 10, for example, retails for $89.99.

If the item 10 is sold by a vendor, for example at a shop, which vendoris not manufacturer of the item, the dispersement amount 14 may beindicative of profit generated by the manufacturer, rather than thevendor. Thus if the manufacturer sells the item 10 at wholesale to thevendor at $30 per unit, and the unit is sold for $89.99 by the vendor,the item 10 may, for example, have had a total cost price per unit forthe manufacturer of $19, in which case $11 profit is generated from eachunit sale for the manufacturer. (This is in theory since in reality theunit is most likely sold in bulk to the vendor if the vendor is ofsignificant size, therefore manufacturer has already received theirprofit when an order by the vendor was completed).

Thus, if the dispersement indicating element 14 is 16.5%, $1.82 isliberated. It is feasible vendor may also be configured so that aportion of profit generated from sale of the item by vendor is liberatedfor dispersement. However, price-point is a key concern for vendors,who, rather than offer dispersements, may want to keep prices as low aspossible. Thus it is feasible that the dispersement indicating element14 (which is also a dispersement amount 14) may be indicative only of adispersement figure with regards to profit generated by themanufacturer, and not the vendor. However, it is feasible figurerepresents dispersement by both manufacturer, and vendor, or even thatthe dispersement indicating element 14 indicates dispersement amountwith regard to profit generated from selling of the item by the vendoralone. It will be obvious that some vendors also sell their own branditems. Thus they are brand manufacturer as well as vendor of such items.Such items may be sold using the present invention, whereby adispersement amount is liberated when the item is sold.

Provider may be manufacturer and vendor as well as providersimultaneously, manufacturing an item 10, selling the item 10, andproviding and utilising the system for selling.

In the shown example, there is shown a smart device 26 held over thedispersement indicator 12 icon. It is feasible the dispersementindicator 12 is itself scannable (and the like) to provide informationto a user via the, or any, smart device. (Smart devices may not belimited to smart phones, tablets, etc in the future, and may include,for example, computer goggles). Information may also be provided to theuser via the smart device simply from proximity to the item 10 and/orcode/icon, rather than a scannable icon.

When a smart device is used in such a way to gain information about anitem 10, for the sake of the present application, it is termed‘connection’, or ‘connecting’.

There are shown elements on the phone reading ‘LINK’, ‘PUSH’ and ‘signin’. These will be discussed proceedingly.

As aforementioned, it is feasible media and/or any information is shownto the user, such as a video, via the smart device 26. (This is‘connecting’). For the present example, it will be presumed that thereis provided a choice of causes that the liberated amount may bedispersed to when the item 10 is purchased by a user. (Not shown in FIG.6)

Thus information relating to causes may feasibly be relayed to the uservia a smart device 26. Cause(s), as aforementioned and shown, may alsobe indicated to a user via a tag, sticker, signage and the like, any ofwhich is a dispersement indicator 12.

It is feasible that choice of cause for dispersement may be choosable bythe user prior to buying the item (perhaps via the smart device 26).This may require integration with an account for the user. Thus if achoice is made for cause to disperse to, the choice may be stored on theuser account, which account may be configured to recognise when the item10 has been purchased by the user, and then accordingly disperse theliberated amount to the chosen cause. This may require significantcomputer and information database actions and/or storage by the system,implemented by computer.

In future retail systems, it may be feasible that the item can itself bebought simply via a smart device by the user—at the present moment, andover the last several years, more computerised tills are being utilisedby large vendors, whereby an item is bought by a customer and scannedthrough a computer, rather than a manned till, thus not requiring amember of staff. In future settings, it is feasible payment may bemakeable by a customer directly via a portable smart device (such as asmartphone 26) in the shop itself, and that there are provided systemsby the vendor so that if a customer leaves only with item(s) they havepurchased via the, for example, smartphone 26, no alarm is triggered andthey may freely leave the shop with their item(s), and so that if theyhave any items that have not been paid for, an alarm is triggered. Sucha system may incorporate an alarm gateway (similar to an airportscanner), whereby a user walks through a gateway (or terminal) thatincludes technology for checking if items have been paid for. This mayrequire interaction with local computer systems and technology to beincorporated, so that substantially immediately when a purchase is madeby a customer via a smart device, the item is recognised as sold by thevendor and alarm system, the system configured to thus not trigger analarm. Use of such a system may necessitate use of a camera to filmcustomers leaving the gateway and/or sales venue, and a doorman.

Thus it can be seen that, feasibly, choice of cause for dispersement maybe made by a user before or during purchase of the item 10.

Returning to a more traditional method of purchasing the item 10 asshown in FIG. 6, purchase of the item 10 may be made via a computer till(which are used in many supermarkets and the like), or via a mannedtill, where a staff member uses a till to process the payment.

If the sale is processed via a non-manned computer till, the computermay provide a screen for the user so that choice can be made by the useras to which cause to disperse a liberated amount to. There is shown inFIG. 7 a basic embodiment of a choice screen, which may be provided on acomputer till for a user (or feasibly on a PC, smart device, etcdependent on what platform user is purchasing the item 10 from). For thesake of the example, names of causes are shown as ‘Cause 1’ 30, ‘Cause2’ 32, and ‘Cause 3’ 34. In action, the causes have names, such as ‘dogcare home’, ‘new veterinary surgery’, ‘poaching lookout post’.

If the computer till is touch-screen, choice may be made by the user bytouching the screen (and the relevant choice). A similar such choicescreen may also be provided if purchase of the item is made online, inwhich case choice may be made by a user via point and click using acursor, mouse, etc and the like. If such a choice screen is provided ona computer till, the computer will require information as to whichcauses can be dispersed to by buying of the item. This may be donemanually so that the choices are inputted into the computer system, orit may be done automatedly, via a computer system. Such a system may beachieved in many ways that will be obvious to those with skill in theart. Such information may be included on, or triggered by scanning ofthe sales scan code of the item. Typically, in order to process sale ofan item at a shop, supermarket, etc, an item is scanned, which scanningis acknowledged by a computer system which either holds information, oris delivered information about the item, such as name of the item, priceetc. This information is later used to generate a receipt, total cost,and may also be used for accountancy and stock reasons by the vendor.

In such like manner, information pertaining to dispersement cause(s) foran item may be either delivered to the system via scanning of the item10, or may be held on the system and triggered by scanning of the item,scanning of scannable element, for example, used in a similar way toregular purchasing to extract dispersement information.

It is feasible that computer systems for all locations that sell theitem are provided with information that pre-configures their computersystems to provide correct cause choices for the user and/or correct andglobal dispersement information. This information may be drawn from thepresent invention system, the system incorporating a data storagefacility for dispersement information and any other information.

The item having been recognised as an item that incurs liberation of adispersement amount when purchased and has a cause choice for the user,choice is provided to the user. If payment is made via unmanned computertill at, for example, a shop, or on a computer at home (for examplewhilst buying via the internet), there is preferably provided a choicescreen as shown in FIG. 7. (Dotted line 28 represents a computer monitorscreen, terminal screen and the like), although such a choice screen mayalso be provided on a PC, smart device or any other platform purchase ofitem 10 is made upon.

If payment is made by card at a manned till, it is feasible that causechoice can be made by the user via credit card reader port/terminal(which is a port for processing a credit card transaction, into which acredit card can be inserted and which tends to have screen relayingcommands to a user such as ‘key in PIN number’). Thus a message may beprovided on the card reader port/terminal requesting user to choose acause, which may be choosable by pressing of relevant buttons, etc,similar to screen as shown in FIG. 7, or may be touch-screen.

It is feasible cause choice etc is not provided at point of sale, andthat dispersement information is relayed to a user account, which may,or may not, require scanning (and the like) of an interlocuting element,such as, for example, a card.

If there is media associated with the causes (such as a video by thecause to explain merits of dispersing to their cause), there may beprovided clickable or touch clickable links 36 for a user to view a, forexample, video. This may not be conducive to quick selling at a salesvenue such as a shop. Therefore such an option may only be afforded forselling via the internet when the purchase is made online.

If payment is made at a manned till, it is feasible an added step isrequired, such as till staff member asking user which cause they wouldlike to choose, or till staff member asking user to choose cause via acomputerised terminal, (which may be a (modified) card readerport/terminal, or may be a different unit altogether).

Thus it can be seen that choice of cause can be made by the user at timeof purchase.

However, it is also feasible that dispersement cause may be choosable bya user after purchase has been made.

There may be provided a ‘LINK’ protocol. As shown in FIG. 8, user may beprovided with an option to ‘LINK’ with cause they have liberated adispersement to. This may be provided via a screen (on a PC monitorscreen, smart device screen, computerised till, terminal, or the like).For this and other reasons, it may be desirable to provide a user usingthe present system to buy an item an account. Preferably the LINK is setup so that the user is contactable by the cause, so that, for example,an email may be sent to the user by the cause when a limestone has beenreached.

Thus by clicking and/or choosing ‘LINK’ option 38, user and cause arelinked, and by choosing ‘NO’ option 40, user and cause are not linked.

User Account

In order to facilitate this (and for other reasons), it may be desirableif there is provided an account for the user. An account may be usefulfor several reasons.

If an account can be created by the user via the selling system (or a(computer) system integrated with the system for selling), informationof the user can be stored by the system. Such information may includename, bank details, etc.

The account may include (or be used in integration with), a data storagefacility so that data regarding dispersement of funds is viewable by auser and/or provider, and/or stored.

A payment system may be integrated into the system, so that, forexample, a user can integrate a credit card(s) with the system, wherebywhen they make a purchase for an item (such as the item as shown in FIG.7) with the credit card, the system acknowledging that an item thateither has incurred, or may incur, a dispersement, has been purchased,and relays that information onto the account of the user.

One benefit of providing users with an account is that cause choices maybe made after a purchase has been made. Thus, for example, a user maylog in to their account, where information regarding dispersements maybe viewable.

There is shown in FIG. 9 an example embodiment of a webpage (and thelike) viewable by a user when they have signed in to their account.

Preferably, similar to Paypal-type systems, user may use an emailaddress as their main username. This has benefits as sending informationto the user by email may be desired and/or required. Preferably such anaccount is password protected so details and information of the user areprotected.

There is shown in FIG. 9 a plurality of clickable buttons andinformation on the page. Basic information is stored on the system, anddisplayed for the user.

As is standard for such interfaces, there may be provided clickableheaders 42, 44, 46 to direct to useful and/or important pages within auser's account. There may be provided a My Account page header 42 (the‘My Account’ page presently viewable as FIG. 9), a Dispersements pageheader 44, where information pertaining to dispersements made or pendingby the user are viewable, and an ‘Integrate Bank’ header 46, whereby auser can integrate a credit card, bank account, (and feasibly Paypalaccount and the like), etc with the system. This is a possible means bywhich integration can occur whereby a purchase made via credit card,bank account, etc of an item that incurs liberation of a dispersement ofa user is recognised by the present system and information pertaining todispersement is received by the system.

There is also shown an ‘Integrate New Payment Method’ button 48, whichcan be chosen by a user to integrate a new bank account with the systemor a new method of payment so that liberated dispersements arerecognised by the system and the information relayed to user account.

There is shown a ‘Get i-card’ link 50. Feasibly the system incorporatesits own payment system, or has a system whereby a card or the like isprovided to a user which can be scanned and the like when purchases aremade at a vendor. Such a card may intelligently verify user so thatdispersement information is recognised and received by the system, whichinformation may be viewable by a user on their account.

Thus, for example, if the pet cleaning device is purchased by a user ata vendor by credit card, cash, or any other method, it may be necessaryfor an i-card of the user to be swiped (and the like) so thatdispersement information is stored and recognised by the system. Thusi-card acts as interlocutor between purchase and user account. This maybe necessary dependent on system infrastructure for allowing a user tomake post-purchase cause choices. In such an i-card configuration,system of vendor may recognise purchases that incur a liberation, butmay require scanning (and the like) of a user card (and the like) inorder for dispersement information to be relayed onto user account.

Thus it is feasible that user may be provided with a relaying element(such as a card but not limited to a card), which can be scanned (andthe like) for relaying information to account of the user. Suchinformation may also be stored on the system and/or user account.

It is also feasible the ‘i-card’ is a payment system all of its own, andthat the system incorporates its own payment system. Thus the ‘i-card’may function similarly to a credit card.

There are other clickable links: ‘Overview’, ‘History’, ‘Profile’, whichare not unusual for such accounts.

There is provided an ‘Adjust Settings’ tab 52, which may take user tosettings of user's account and allow user to alter settings of theaccount. This may alter purchasing and dispersements experience and maylimit (AUTO) or expand (OPEN) choices for the user when using thesystem. This will be discussed in greater detail with reference toAccount Settings.

There is provided a welcome message 54 for a user. (Preferably the word‘user’ is replaced with name of the user).

There is provided ‘Dispersements Pending’ information 56. This indicatesto a user a total amount that has been liberated, but not yet beendispersed to a cause(s) by the user, as a result of purchases made wherea cause has not yet been chosen by the user.

There is shown ‘Dispersements Total This Month’ 58, where total of allliberations and/or dispersements made in the month are shown. (This mayalso appear as (and/or be) ‘Liberations Total This Month’, a total thusbeing shown of total amount liberated via purchases for a month).

There is shown details of two purchases 60, 62 that incurred aliberation amount, and various details and options which will now bedescribed. Details of liberations resultant from purchase of the PetCleaning Device 60 are shown in substantially linear fashion across apage.

Date 64 of purchase is shown.

Type 66 of purchase is shown as ‘OPEN’. This denotes selling setting ofthe item 10 and that cause choice is, or was, provided to the user.

Item 68 name is provided, which in this case is ‘Pet Cleaning Device’.

Dispersement status 70 is indicated, which, in the present example, is‘Pending’. This indicates that an amount has been liberated by thepurchase, but that dispersement has not yet occurred. This may bebecause a cause has not yet been chosen by the user.

A ‘Details’ 72 link is provided. Underlining denotes that the word‘Details’ is clickable by a user so that more details about the purchaseand/or dispersement can be viewed by a user.

Cause 74 column is provided, where cause dispersed to is indicated. Inthe present example, user is indicated to ‘Choose’, indicating that acause has not yet been chosen to disperse the amount to. A play icon 76is provided by the clickable ‘Choose’ link, indicating to a user thatmedia is provided, which media may be a video or videos of potentialcause(s) that the liberated amount can be dispersed to. Thus the‘Choose’ (underlined) link can be clicked by a user, media can beviewed, and a choice can be made by the user so that the dispersementamount is dispersed.

There is provided a ‘PUSH’ 78 column and link for pushing a cause.Pushing a cause alters settings on a user account to bias dispersementstoward a cause. There are multiple uses for such a protocol; if a causeis particularly important for a user, they may want to bias theiraccount settings to disperse liberated amounts from purchases to thecause. ‘PUSH’ may be a local setting, or a global setting. For example,if user chooses a cause related to item Pet Cleaning Device, which causeis a home for injured dogs, with, for example, a mission to complete toimprove habitation of dogs in the home, user may want to ‘PUSH’ thecause to help cause fulfil its mission.

Thus, if a cause it chosen, or viewed, there may be provided a ‘PUSH’option, button, etc for a user. If the cause is pushed by the user,amounts may be dispersed to the cause even for purchases where the causeis not chosen for dispersement, and even for purchases where the causeis not a choice for dispersement.

As aforementioned, ‘PUSH’ may alter user settings locally, or globally.For example, a user may PUSH the said example cause locally, whichalters settings so that, for example, all dispersement items purchasedby the user in the similar or same field of dogs and dog care disperse aportion of the liberated amount to the pushed cause. Thus the cause ispushed further in its goal.

In the given example, if a cause ‘dog care home’ is pushed, if an item10 is purchased by the user at any time whilst settings are set to pushthe cause, even if the cause is not a choice for dispersement for anitem, a portion of the liberated amount from purchasing the item may bemade available for dispersement to the cause, or may be substantiallyimmediately dispersed to the cause. It is feasible a cause can be pushedwholly, so that all liberated amounts are dispersed to the pushed cause.However, preferably a portion of dispersements, (rather than wholedispersements), are dispersed to the pushed cause. If the cause ispushed locally, then only items purchased that liberate dispersements inthe or related fields to the cause may incur a pushed dispersement tothe cause. If the cause is pushed globally, then it is feasible allitems purchased that liberate dispersements in any field (includingfields wholly unrelated to dog care, animal care, etc) incur a pusheddispersement to the cause.

Thus there is provided significant means for user to establish and altersettings for their account and experience.

Preferably Push protocol is carried out intelligently by the system viaprogramming that is globally available to users. Fairly significant andcomplex programming may be required in order to achieve such settingalteration.

It is feasible multiple causes can be pushed.

There is shown a LINK 80 column and link. Once a cause is chosen fordispersement, LINK protocol allows cause to have access to user(preferably via email) so that news, information, updates, etc may beprovided by the cause to the user. There may be provided regulations bythe provider to causes, so that, for example, a cause may not repeatedlymessage users for added dispersement. It is feasible added financing bythe user for the cause may be allowed. Preferably the system hasintegration with at least one, and feasibly many payment methods andsystems, such as credit card, Paypal, etc. It is also feasible anin-house payment system is incorporated into the system, which may alsobe usable for the user in any other purchase of any item, not limited toitems that liberate a dispersement when purchased.

Preferably LINK protocol is only provided to a user once they havedispersed to a cause so that LINK can only be established to causes userhas dispersed to. It is feasible any cause can be linked to.

Preferably login to user account is achieved by the user by entering anemail address and a password, user account thus password protected.Using email address for login has several advantages; it is easy toremember for the user; the email address can be used by provider of thesystem to contact user; and email address of the user can be used to setup LINK to a cause. Thus preferably an email address is provided by theuser in opening an account. User may provide a separate username, andmay create a password.

There is shown a dispersement amount 82 column to show liberated amountfrom purchase of the listed item that can be dispersed. For the presentexample, $4.69 has been liberated for dispersement by purchasing the petcleaning device. User is now free to use the system to disperse theamount to a cause.

There is shown a second purchased item 62 (the baseball cap as shown inexemplary fashion in FIG. 4), that has incurred a dispersement. Date isshown of purchase. Type column reveals purchase is categorised as‘AUTO-s’. This is shorthand for ‘AUTO-SYSTEM’ or ‘AUTO-SELLER’, whichindicates that the cause that the liberated amount was dispersed to wasnot chosen by the user and was AUTO-dispersed to a pre-determined causeset by the seller (or feasibly the provider). The type of purchase isindicated as ‘AUTO-S’ and not simply ‘AUTO’ because ‘AUTO’ setting canalso be set by user to decline from making decisions as to whereliberated amounts are dispersed. Shorthand for this is ‘AUTO-U’, whichis shorthand for ‘AUTO-USER’.

Thus there are two forms of AUTO setting:

AUTO set by seller, where seller has pre-determined only one cause thatliberated amounts can be dispersed to. (Example: cap where dispersementis automated to ‘Liverpool Street Clean’). When seller has setdispersement to AUTO, even if user has set their account to OPENsetting, dispersement is made to the cause without choice from the user;and

AUTO set by user, where user has chosen a setting of AUTO for theiraccount (and therefore experience) where no (or substantially no) choiceis provided to the user as to where liberated amount is dispersed towhen purchase is made. This may be beneficial for users who prefer tobuy quickly and do not want a particularly interactive and/or timeconsuming experience with the system.

Seller may be able to set AUTO dispersement to multiple causes when anitem is purchased. For example, dispersement may be split on AUTObetween three causes. Nevertheless, if the dispersement is set toautomatically be dispersed without choice from the user, it is said tobe set to a setting of AUTO.

Seller may be provided with facility, even it item sale is not set toAUTO, to choose where/how liberated amounts will be dispersed for usersthat have set account settings to AUTO. In another example, the system(the present invention) may choose intelligently where liberated amountsare dispersed to in cases when an OPEN setting item is for sale (so thata choice of causes is provided for a user) and item is purchased by userwho has set account to AUTO.

It is feasible settings are available that gradient between OPEN andAUTO, so that, for example, user can set account settings so that theyare provided with choice of causes on OPEN set items for sale (wherethere is a choice of cause) but only provided with a choice on 50% ofsuch occasions, or 70% of such occasions, etc. Thus user experience isoptimisable for the user via alteration of settings. As will be shown,it is feasible settings are user settings are dynamically adjustable viause of the system on external websites.

Thus there is shown a purchase ‘Type’ of AUTO-S for purchase of thebaseball cap since the dispersement cause was predetermined by theseller. (It is feasible dispersement cause may be chosen by entity otherthan seller).

Item name is given.

Dispersement status for the cap is shown to be ‘Complete’, which wouldbe expected on an AUTO-S item, since dispersement cause waspre-determined.

Details link is provided.

Cause is shown. A play icon 76 denotes that media can be viewed by auser about the cause. It is feasible that under, for example, a videoprovided by the cause to view (which the user may be redirected to whenthe ‘play icon’ link is click), there may be provided options to PUSHand LINK. PUSH and LINK options, button, etc are not limited to useraccount pages, or websites, and may appear anywhere, including theexternal world; for example, posters, etc, which may then be read by asmart device.

There is shown dispersement amount, which, for the present example, is99p. It is feasible different currencies are shown if user has purchaseitems in different countries and/or currencies.

Thus dispersement information is provided to a user via an account,which is preferably password protected and allows user to alter account(and therefore dispersement) settings.

It can be seen that £0.99 has been dispersed to Liverpool street cleanvia purchase of a cap on 25 May 2013.

(Lines underneath the two examples are an artistic representationintended to indicate that there may be shown more items that have beenpurchased by the user and have liberated dispersements).

It is feasible there is a significant social media aspect to the system,whereby users can connect, comment, take part, interact, send tofriends, invite friends, etc.

Spontaneous Cause Creation

There may be provided further options for users or ‘entities’. Forexample, there may be provided a ‘Create a Cause’ option and/or button.Such a button may be provided anywhere about a user account or anywhereon any website, and feasibly on a poster etc that can be read with asmart device; thus not limited to being provided only on the useraccount. Thus users may create a cause, and feasibly begin to use thesystem as a

Cause.

There may be regulations required (and enforced) by the provider inorder to set up a cause. For example, a video may be required explainingthe cause. Such videos may be monitored and regulated for quality, ormay not be. It may be necessary for bank details to be supplied by thenew cause so that liberated amounts can be dispersed to the cause, orfor information to be provided that facilitates the system in relayingdispersements to the cause.

Thus a user, or group, may spontaneously create a cause. A cause mayinclude a mission to fulfil.

Thus it can clearly be seen that there are feasibly four party elementsinvolved and using (or subject to) the system:

Seller; User; Provider; and

Cause.

Each may have an account or separate account set up. Account types maybe different for users, sellers, and causes. Therefore a login page fora seller may look significantly different to a login page for a user (asshown in FIG. 9.).

There is shown in FIG. 10 a basic skeletal representation of a sellerpage, where a seller can set up dispersement parameters (and otherinformation) for dispersement items.

Preferably the seller account is password protected, and may feasiblyrequire a separate password and/or protection system that a useraccount. It is also feasible that a user may have a user and selleraccount with the same password and/or protection.

Seller may, for example, be a manufacturing company who sells to retailvendor(s) at wholesale price. Example is shown of the cap as shown byexample in FIG. 4. Information has been provided by the seller, columnsof the table filled out.

There is provided an ‘Item Name’ 84 column, where name of the item hasbeen filled out by the seller.

There is provided a ‘Liberation (%)’ 86 column. A 25% of profitliberation amount has been decided by the seller. Preferably, as shownin the example embodiment of FIG. 10, the liberation amount is apercentage of profit when item is sold. However, it is feasibleliberation amount is a set amount, rather than a percentage, and adrop-down menu and the like may be provided so that such an option forset amount for liberation may be provided by the user, whereby anamount, eg $6.00 can be filled out by the seller. This feature may beimportant for goods that sell at high prices (and profit) where lessunits are sold.

There is provided a ‘Profit Per Unit’ 88 column, where a profit-per-unitamount has been filled out by the seller. In the present example, totalprofit per unit has been filled out by the seller as £3.96.

There is provided a ‘Dispersement Amount’ 90 column. Preferably, withsuch parameters set, the system calculates the dispersement amount fromthe figures provided by the seller. For the present example,dispersement amount per unit is £0.99.

There is provided a ‘Cause(s)’ 92 column, where a cause or causes can bechosen by the seller to which liberation amount is dispersed when itemis purchased. There may be provided a search box/function andsignificant help for seller in finding and choosing a cause(s). Oncedecided, seller may input cause(s) into the ‘Cause(s)’ column. If onlyone cause is selected for dispersement, ‘Setting’ 94 column isautomatically set to AUTO since there in no cause choice for a user(buyer). If multiple causes are chosen, seller has choice whether to setselling setting to AUTO (liberation amount is dispersed to all causeswith no choice for user), or to OPEN, whereby user is able to choose towhich of the causes to disperse the liberation amount.

(If the user sets AUTO when there is more than one cause, it is feasiblea menu may be provided whereby percentages of the dispersement amountcan be allocated to each cause individually, so that, for example, onecause receives more dispersement than another when an item is sold).

There is provided an ‘AUTO-U’ 96 column. As stated, is user has setaccount settings to AUTO, even if the selling setting of the item isOPEN, their dispersement will be automated, without choice from theuser. In the AUTO-U (AUTO-USER) column, seller can define (if there aremore than one causes for dispersement) where/how the dispersement willbe allocated if buyer (user) has buying settings set to AUTO. Seller mayset AUTO-U setting to default, in which case dispersement may be sharedequally amongst dispersement causes, or may allocate any other setting,such as only one cause being dispersed to by AUTO-U buyers, orpercentage allocation, etc.

For the present example, AUTO-U column has been defaulted to N/A by thesystem, since there is only one cause for dispersement. Thus there is noneed for an AUTO-U setting.

There is provided a ‘Get Code’ 98 column. Once all details have beenfilled out, there may be provided a code for the user. This code may,for example, be usable on a website and integrate with a payment system,payment cart, payment button, and the like, and may automatedly carryout the dispersement when a purchase is made. The code may be an HTMLcode, javascript, iframe code (and the like) that automatedly carriesout the function of separating the dispersement amount from profit ofthe item sold, which code may also send dispersement information to user(buyer) account when item is purchased. Thus it can be seen that codemay be provided to seller for selling the item and executing commandsrelevant to liberation amount dispersement, and feasibly executingcommands relevant to relaying of dispersement information to a useraccount.

In an alternative embodiment (which may be provided alongside thepreviously mentioned ‘Get Code’ protocol), the code may be for creatingof a QR code (and the like) or a dispersement icon for attaching,printing, etc, and applying to goods for sale at retail. If a QR code isprovided (which may in fact be a QR-icon which may be downloadable,copyable etc for the seller), the QR code may be usable on a website,poster, may be printable for use on a retail product, etc.

It is feasible such a method may be used to create a dispersementindicator 12 for a product, which can be applied to the product toindicate to a user dispersement amount information, feasibly thus alsobeing a dispersement amount indicator 14 and/or icon 20. This may alsohave use for vendors and may be sent by sellers to vendors, or may beprovided to sellers via a seller account on the system or by integrationfeatures in the system between seller and vendor if they are differententities.

There is provided a ‘Get Badge’ 100 column. This may provide seller witha badge, icon, indicator, etc that can be used on a website or aphysical product as a dispersement indicator 12 to indicate to a userthat an item liberates a dispersement when purchased.

Thus it can be seen that badges, icons, indicators, code etc can begenerated via an automatic, or substantially automatic computerimplemented method and/or system.

There is shown in FIG. 11 a basic embodiment for a cause creation page(and cause account creation).

As stated, it is feasible any entity and/or user can set up a cause (orcause account). Bank details (or similar information may be required forliberation amounts to be dispersed to. It is feasible Paypal-typeaccounts (virtual bank accounts) or any other such account details maybe provided. Thus liberation amounts can be dispersed to the cause. Itis also feasible there is provided a virtual bank for the cause.

Information such as ‘Cause Name’ 102 may be required. The embodiment isprovided by way of basic description and example only.

There is provided a ‘Cause Description’ 104 box for a cause to fill out.

There is provided a ‘Field’ box 106 which may incorporate a drop-downmenu so that a field or category for the cause may be provided, such as‘animals and pets’, ‘health’, ‘music’ etc. There may be providedsub-categories so that an exact filed can be provided by the cause.

There is provided a ‘Mission’ box 108, where either a cause can stateits mission statement, or provide a mission the cause aims to fulfil.Thus, when liberated amounts are dispersed to the cause, it can fulfilits mission, at which point a new mission may be created, ordispersements may be ceased.

There may be provided a ‘SEND LINK’ box, which facilitates a cause insending a (video) message to users who have linked with the cause.However, this option may not be available at first screen for causecreation. There may be provided dedicated tools, software and the likefor facilitating a cause in sending a LINK message to users.

There is provided a ‘Video’ Box 110. A URL of a video from a videohosting site may be provided in the box so that the video can beuploaded and/or shown to promote the cause. Video is a particularlyentertaining and informative media platform. Thus it may be required fora video to be provided by the cause for users to view.

There may also be provided a video upload button so that video files(such as MP4 and the like) can be uploaded to the system, the systemhosting the video.

There is provided in the example embodiment a bank details box 112 sothat bank details (or virtual bank account, etc) can be provided by thecause so that there is provided an account for liberated amounts to bedispersed to.

(When a cause has been set up, there may be provided a tracking pagewhere all details of how much liberated amounts have been dispersed tothe account, how many purchases incurred the dispersements, total tocomplete mission, etc are provided, so that cause dispersementinformation can be tracked by the cause.)

There is provided a PUSH button box 114 where code (HTML, etc) may begenerated by the system for cause to use as a PUSH button on a webpageand the like.

There is provided a PUSH Icon image 115, which may be automatedlygenerated by the system and may provide a, for example, QR-type codewhich can be used on a poster and the like so that a user (who may ormay not be a buyer) may aim a smart device at the icon (or scan it andthe like) in order to facilitate pushing of the cause by a user. Such anicon may, for example, relay a page viewable on user's smart device,which includes a button to PUSH the cause. Such a screen may include acall-to-action for a user to create a user account for the system ifthey do not have one, so that they can PUSH a cause. The Icon may beprovided as a high quality image download, or may be a code, programminglanguage, and the like. The PUSH icon image could be said to be aconnection facilitating element, since it may facilitate connection witha user(s) via a smart device.

There is provided a LINK button box 116, which may generate and providecode for a LINK button for the cause, which code may be used on awebsite, etc.

There may be provided a LINK icon box.

There is provided a preview window 118, where the cause video 120, whichhas been uploaded or embedded onto the site, is previewable, along withPUSH 122 and LINK 124 buttons, which may be testable by the cause.

There may be provided a Homepage and/or website for the cause (such as atemplate), where cause video, push button, link button, etc can beviewed by user. Such a page may be simple, featuring just video, andPUSH and LINK buttons and feasibly a call-to-action for users that donot yet have an account so a user account can be set up, which may berequired in order to PUSH and/or LINK a cause. Such a page may beautomatedly generated by the system when cause has been set up.

Thus it can be seen that the system may incorporate four party elements:

user; provider; seller; and cause, and that there may be any number ofusers, sellers, and causes, the system being scalable.

PUSH when No Purchase is Made

The present invention opens up opportunities for financing, even when apurchase is not made.

It will be well known that many communities have run down areas and/orsites.

As has been shown the present invention may be particularly useful incommunities.

In many communities, for example, there is a park(s) with an outdoortennis court usable by the public. Such courts are typically made ofgravel, are not well kept, and may have weeds and plant matter growingon the court. They typically have nets that droop, and are not wellkept. Many such courts become substantially unusable and are regularlyseen unused.

This is just one example of a run-down area in a community.

In such an example, a cause may be set up, for example by a resident. Itis feasible the cause can be set up spontaneously via similar means asaforedescribed, with particular reference to PUSH function. A video mayor may not be required to set up the cause. If a video is required, itmay simply be filmed on smart device and uploaded immediately to thesystem, or uploaded to a well-known video platform and either embeddedonto the system via code, or shown via URL.

As shown, (and described with reference to FIG. 11), cause for thetennis court may be created and PUSH, LINK buttons and preview may begenerated and shown in the preview window. As stated, a QR-type imagemay be created and downloaded from the cause creation page, as well as aPUSH image (for a poster and the like) and feasibly a dispersementindicator image to indicate to a user that dispersements can be made.

Thus a poster and the like can be placed at the scene, perhaps on thegratings of the court, visible to passers-by in the community,indicating that the tennis court is now a cause dispersements can bemade to. The dispersement indicator 12 may simply be a symbol which isrecognisable to users as a symbol which means a dispersement can be madeto the cause. Primary intent is to get users to PUSH the cause, which,as stated, may feasibly be done locally or globally by the user.

The poster may include the PUSH image which may be a connectionfacilitating element, and may be a QR-type element. Thus, if a user isin proximity to the printed element, or scans the code and the like,there may be shown on their smart device a screen as shown in FIG. 12,the user thus connected to the cause via the smart device. The screen issubstantially identical as the preview window in the cause creation pageof FIG. 11.

There is provided on the smartphone screen the cause video 120 (whichmay have been recorded by the cause creator via smart device), a PUSH122 button, and a LINK button 124. User can watch the video to see whatthe cause is about, and what mission of the cause is. User may be ableto post comments, upload a response video, etc. If user hits the PUSHbutton and the user has a user account for the invention as shown inFIG. 9, user may be prompted to choose whether they would like to PUSHlocally, or globally. Settings for user account are accordingly alteredto bias dispersements to the cause.

If the user has not yet signed up for a user account, they can choosethe ‘Sign Up Now’ button 126 and create an account.

Thus when user purchases items that liberate dispersements, a portion ofdispersement may be dispersed to the cause. If cause is pushed locally,a limited amount of dispersements may be dispersed to the cause. Ifcause is pushed globally, a portion of substantially all dispersementsmay be pushed to the cause.

Thus it can be seen that a cause can be pushed where there is no saleinitially made, and the PUSH function can be used to finance a project,via quick and spontaneous cause creation.

In a similar community example of where PUSH function of the presentinvention can be used where there is no sale initiating the process,there is shown in FIG. 13 an attempt to raise funds which has been shownthroughout many industries to be significantly unsuccessful. In FIG. 13,the present invention is not used. FIG. 13 is used as a comparativeexample to FIG. 14 where the invention is used.

There is shown in FIG. 13 a wall surface 128, situated near to an exitof the library so that it is seen by all those leaving the library.There is provided a poster 130 on the wall with a call to action forusers of the library to ‘support your library service’ and give money tothe library. There is shown on the poster a miscellaneous picture of aman 132 reading a newspaper 134.

Under the poster 130 there is provided a glass or transparent plasticsbox 136 which has a slit 138 money can be placed in. There is shownpennies 140 in the box. The poster reads ‘every penny counts’. Theposter is a call-to-action for users to place money in the box to helpfinance the library. Some people (over a long period of time) haveplaced pennies in the box. However, the system is extremelyunsuccessful, and despite tens of thousands of people passing by theattempted financing system every year, extremely little financing isreceived and achieved.

A particular problem with the shown system (which does not use thepresent invention), is that it asks people to ‘donate’ money—that is togive money out of their own pocket—financing that is outside of theirnormal spending. Humans are genetically equipped to act in their owninterest and to the benefit of their own survival (and prosperity). Thisis not to say that humans do not (or cannot) also act in the interest ofothers. However, donation of money outside of normal spending is equatedby many with loss of money, which is against the interest of the user.

The call-to-action is extremely vague—it would be desirable if the callto action specified where financing would be driven, and suggested aresult tangible for the user. It would also be desirable if the userwere able to finance the project with no spending outside their normalspending—that is, at no cost to them.

There is shown in FIG. 14 a modification of a same scenario as that seenin FIG. 13, where the present invention is being used, particularly withreference to a PUSH function of the present invention.

There is shown the same wall, and a similar poster, with a man reading apaper. There is clearly shown a ‘PUSH’ icon 142 (this may be a deadimage that has no technological function, or may be a scannable (and thelike) element 18 that initiates and/or facilitates a PUSH function for auser with a smart device. The PUSH icon itself is also a call-to-actionfor the user, and may be deemed a dispersement indicator 12 if it isrecognisable as such to users.

There is shown a call-to-action which reads ‘Push our cause to create anew audiobook wing. Link up’. This is far more desirable as it definesto user benefit both for library and user—they will receive a newaudiobook wing if the cause is pushed successfully. This could be saidto be a ‘mission’ of the cause. This mutual benefit aspectssignificantly assuages ‘loss’ issues for the user, who may feel thatpushing the cause is in their own interest. There is shown an amusingcall to action ‘Push us over the edge dear chap!!’ which plays on themeaning of ‘PUSH’, and further implores user to use PUSH function topfinance cause.

The PUSH icon 142 itself (which may simply be a printed image), may actas a scannable element and the like, or there may be provided a separateQR-type code and the like, which is configured to initiate an abilityfor user to PUSH and/or LINK with the cause. It is feasible that noscannable element is required and that proximity to the cause poster,icon, etc initiates facility for user to interact with cause via a smartdevice.

The push icon image 142 may have been created (and printed) via thecause creation page of FIG. 11. Similarly a scannable (and the like)element 18 may have been provided by the system and/or created (andprinted) via the cause creation page as shown in a basic exampleembodiment in FIG. 11.

There is shown a scannable element 18, if required, and if the PUSHimage, icon 142 etc is not itself a scannable (and the like) element.

There is provided a dispersement indicator 12, which here is a symbol,(which here is symbolic of the present invention) which may be a logoand the like that is recognisable to users as a symbol that indicatesthat dispersement to a cause can be initiated at this place/via thesymbol. The symbol itself may be a scannable (and the like) element,which, for example, when a smart device is held close to it, facilitatesa connection between user and cause via smart device. Such technology iswell known to those with skill in the art.

No money box is provided. Intent is for user to use smart device to PUSHlibrary cause so that, preferably with no payment made by the useroutside of their normal spending, settings of user account (as shown inFIG. 9, etc) are altered to bias dispersements to library cause viapurchasing of items that liberate dispersements.

If cause is pushed by user, purchasing of items that liberate adispersement, even if library cause is not a cause choice (and feasiblyeven if selling setting is set to AUTO), may disperse a dispersement (ora portion of a dispersement) to the cause. It is also feasible that PUSHdispersement is handled on a time period basis, so that, for example, aportion/percentage and the like of all dispersements over a monthlyperiod are tallied, with a portion of total dispersements of a userdispersed to a pushed cause of the user. Such calculations may behandled intelligently by the system and/or user account, which useraccount may be said to be an incorporated part of the system.(Intelligent pushing by the system may involve system recognising howmuch financing a cause requires and intelligently deciphering priorityon a user account as to how much should be pushed to a cause. Forexample, if a cause mission is fulfilled, system may intelligently stopdispersement by a user even if cause is pushed by the user,dispersements thus being pushed to other causes being pushed by theuser).

Similarly, system may recognise (and calculate) how much financing acause (and/or cause mission) requires, and how many users the cause ispresently being pushed by, and may prioritise dispersements accordingly.

An App and the like may be required for the user for smart deviceconnection.

Preferably, when user connects to the cause via the smart device, forexample hovering the smart device over a scannable (and the like)element, they are met with a screen similar to that as seen in FIG. 12,where there is provided a video by the library (if there is provided avideo, a simple name of the cause may be provided), with a PUSH buttonand a LINK button. Intent is for user to PUSH the cause, which, if done,may elicit a further request from the device as to whether to PUSHlocally, or globally, or to adjust and/or configure settings for how toPUSH the cause. (This may involve prioritization, which may alter useraccount settings).

Preferably, a LINK protocol can only be initiated with a cause that hasbeen pushed. Therefore, if user has not pushed the cause, and selectsLINK option, preferably a message appears on screen informing user thatLINK can only be established with cause if cause is PUSHED and whetheruser would like to PUSH cause.

If user has a user account with the system (an aspect of the presentinvention), user may be required to sign in, or may already be signedin. If user does not already have an account with the system, they maychoose the ‘Sign Up’ button in order to create a user account for thepresent system, which may involve providing information such as an emailaddress, a password, and either integrated with a payment option (suchas a credit card previously owned by the user), or using a paymentsystem incorporated as part of the system.

This achieved, a cause can be pushed by the user.

Intent is that dispersements from purchased items that liberate adispersement will be partially syphoned to the cause. Thus it can beseen that PUSH function can be initiated by the user with no paymentmade, and that the cause can be pushed (and thus financed) with nospending outside a user's normal spending—if they leave the library andpay standard retail price for an item that liberates a dispersement, adispersement may be dispersed to the cause (which may be a substantiallyimmediate dispersement, or may be tallied from a dispersement total ofthe user's account/activity).

User may be able to send details of cause to friends etc, and may beable and/or facilitated to create groups with friends and the like tohelp causes. Social media and sending buttons etc may be used for this.

As described and shown in FIG. 11, library cause may have been set upquickly and substantially spontaneously. Video may have been recorded,either professionally or simply by a staff member using a, for example,smart phone to record video. Basic description of cause may have beenprovided, with mission etc, which information may be provided andviewable when user holds smart device to scannable (and the like)element. Cause may also be searchable on the smart device for the user.For example, cause name may appear on the poster. Thus user may go toaccount/system on smart device, and search for the cause manually, whichmay facilitate pushing, etc.

Once cause has been pushed, user may be asked if they want to LINK tocause, as shown in FIG. 8. It is thought that approximately 100 times asmany people will finance the cause via this method rather than theunsuccessful traditional method as shown in FIG. 13.

There may be provided limitations on a user account as to how manycauses can be pushed. Such limitations may be handled intelligently bythe system, and may include calculations as to how much dispersement ismade by user, for example, per month.

User may be able to unlock features in their account, such as ability toPUSH more causes. System may intelligently stop pushing a cause by auser after a particular amount of time. For example, pushing may have tobe re-confirmed every month; message may be emailed, or sent to smartdevice of user to ask for confirmation that cause should be pushed byuser approximately every month. This may help to limit amount of causesbeing pushed by user and ensure causes is not continually (andforgetfully) pushed by a user, thus freshening pushed cause data for auser. Thus it can be seen, both in a case of a run-down tennis court,and in a case of a library financing for an audiobook wing, that thepresent system can be used in a community (or any) setting to arouseeconomic and socio-politic change, giving power to the people (whichcould be seen as democracy), the form of democracy being iterative inthat it is carried out by the one, and affects the whole. The presentsystem (and invention) gives power to the ‘poor’ (or non-wealthy)because, simply by virtue of number, the non-wealthy vastly outnumberthe wealthy, thus dispersing vast amounts of money, which createssociological change. In truth, system does not differentiate betweenwealthy and unwealthy, rich and poor, and is usable for any user.

The system may be infinitely scalable. Thus there may be, for example,hundreds of thousands of causes synchronised to the system, andconfigured for dispersement to; there may be billions (or any amount of)users. Preferably the system is configured so that most or all actionsare carried out by the system, which may require significantprogramming.

Referring back to purchase of item 10 as shown in FIG. 6, if the petcleaning device is purchased by the user with a credit card that hasbeen integrated with the system (and integrated with their useraccount), the purchase (and purchase information, dispersementinformation) may appear on their account, as shown in FIG. 9. This opensup several possibilities; for example, it is feasible cause choice isselectable after the purchase is made, so that, for example, a user canlog in to their account and decide cause to be dispersed to after theyhave purchased the item. It is also possible, if the credit card theyhave paid with is integrated with their account, that they may bemessaged immediately after making a purchase, for example, via a smartdevice, so that user can choose a cause for dispersement.

Message to smart device may be achieved in many ways, such as via phonenumber. It is also feasible that a message is sent to user via email(which email user may have provided as part of setting up a useraccount). In such a case, user may be sent an email to a smart device,or may receive (and open) the email via a PC and the like, at whichpoint they may be directed to their account, which may show theirpurchase(s) and dispersement options.

Thus, a user may log in to their account, view their dispersementoptions for purchase(s) within their account, and choose cause(s) fordispersement.

If an email address has been provided by the user, there may be provideda ‘LINK’ protocol, whereby a user and cause can be linked via usersemail address. This may be particularly interesting in a case where acause has a mission to fulfil so that the cause can inform, and connectwith, users who have dispersed to them, (or are configured to disperseto them).

For example, if there are provided options for dispersement causes withrespect to purchase of the pet cleaning device not limited only to dogcare, but also including animal care (which is logical considering doglovers tend to be animal lovers), there may be provided a cause whichcan be dispersed to in order to aid, for example, a project with amission to build look-out towers in a forest area to deter poachers whoare known to poach animals in an area.

In such an example, when a link is set up, user may be provided withinformation pertaining to mission fulfilment of the cause, such aswhether enough liberation amount has been dispersed to the cause tocarry out a mission of building four look-out towers. The cause (andthose associated with the cause) may be able to film a video (orprovided any other information), and send to users via the link. Thelink need not be provided by way of an email address and may be anintegral feature of the account system, whereby information can be sentto users who have an account. LINK protocol may be established with anyform/method of communication.

Thus significant information may be made available to a user about acause after a purchase has been made, and it can be seen that causechoice can be made after a purchase.

In such a case where there is a provided a choice of causes for a userto choose from purchase of an item(s), the selling system is said to beusing an ‘OPEN’ configuration. In a case where cause choice is notprovided, and the cause(s) are pre-determined, the system is said to beusing an ‘AUTO’ configuration.

However, as aforementioned, it is also possible, if there is provided anaccount for a user, that settings can be configured by the user,preferably from within the account of the user. Some users may not wanta particularly interactive experience, whereby choices constantly needto be made. Such users may want to set their account to ‘AUTO’, whichautomates, or substantially automates, dispersement decisions. Thusitems can be purchased and dispersements are sent to pre-determined (orintelligently systematically determined) causes.

There may also be provided an ‘OPEN’ configuration option, whereby usercan set their account to a most interactive experience, whereby choicesare required for choosing causes for dispersement etc.

Options may also be provided whereby, for example, user can definewhether ‘LINK’ protocol options are provided to the user—thus suchoptions may be turned on and off by a user.

In a case where an item, such as the item as shown in FIG. 6 isprovided, which incorporates a choice of possible causes to disperse to,if a user has set account settings to ‘AUTO’, such a choice may notoccur. Thus it would be desirable if either:

-   -   1) seller or brand manufacturer of item or any other entity has        apportioned an ‘AUTO-U’ choice for the item for users who have        accounts set to ‘AUTO’, so that a cause is chosen by default for        a user who has an account set to ‘AUTO’;    -   2) a random protocol is set up so that one of the causes is        randomly chosen for dispersement to, the random protocol        preferably substantially evenly dispersing to the causes over        time;    -   3) dispersement amount is evenly distributed to the causes    -   4) dispersement calculation is carried out intelligently by the        system

Thus if AUTO setting has been chosen by the user, preferably via theiraccount settings, choice options may be by-passed by the user.

Significant limitations, regulations etc may be provided by the systemand/or provider of the system. The system is founded upon a new systemof selling that incorporates dispersement to a cause(s), information andsettings preferably relayed to user. Preferably sellers can setparameters for dispersement, and choose cause(s) for dispersement etc.It is also feasibly significant automatic features are provided forsellers using the system, so that, for example, they can set causechoice to be decided intelligently by the system. In such a case, systemmay intelligently decide on relevant (or random) causes for liberationamounts to be dispersed to. For example, system, due to informationprovided by causes at cause set up page (basic example embodiment FIG.11) and due to information provided by user, (where user, for example,may have provided information as to where they reside at user set uppage) may intelligently provide locally relevant cause choices for wherean item is sold. For example, if a purchasable item that liberates adispersement when purchased is sold in Cambridge, relevant local causechoices may be provided for such items when purchased if seller has setsystem to decide on cause choice. Similarly, if desired and/orcalculated by system, system may put an item on ‘AUTO’ where no choiceof cause is given to user when item purchased, if system calculates thatthe cause is worthy and/or requires dispersement.

Preferably cause(s) are facilitated by the system in setting up causes.Restrictions may apply, Authorization may be required, or may not be.

Preferably the system provides required elements for causes, for as, forexample, scannable (and the like) elements, which can be printed for usein posters and the like, or for use on a website and the like.Preferably, the system automates a ‘PUSH and/or LINK’ screen andfunction for users who require and/or desire such a function.

Setting up a cause may automatically generate a website for a user,which may be useful to achieve more PUSH users, and LINKS.

Preferably the system intelligently disperses dispersements about acommunity, group and/or area (feasibly not limited in size).

An interesting result of the system is that it may substantially, orwholly immunise a community against recession, since vast quantities offinancing is dispersed into the community, even in times of recession.Growth is not particularly important to the system. System generatescreation, and is self-sufficient.

For Use on Website

There is shown in FIG. 15, a purchasable item 10 sold online on awebsite, utilising the present invention. There is shown a dispersementindicator 12, which for the present example, is also a dispersementamount indicator 14, revealing that 25% of profit generating fromselling of the item is liberated for dispersement. (Equally a totalamount rather than a percentage may be used).

Preferably the website, company, and/or brand that are selling the itemsare branded in a way that makes it communicatively obvious that thebrand disperses money and/or financing and uses the present invention.Thus the website, brand, and/or company, which will herein be describedas ‘brand’, and is a seller, may be called a name that heavily suggestsor indicates, for example, name of a town, city etc, if it is a brandfor dispersing about the said twon, city, etc.

Site is browsed by the user, and may decide they would like to buy anitem of clothing. For the sake of the present example, an example isprovided where a user wants and/or chooses to buy a baseball cap.

Before landing on a buying page, or a page specific to buying said item,which, in a present example, is a baseball cap 10, there may be providedfor a user various media, which may explain and/or showcase a cause orcauses which a user may disperse a, preferably percentage of profit,amount of a sale to. Thus there may be provided media such as video,imagery, and information for a user, for example, on a homepage of saidwebsite, which may provide information regarding a cause or causes thatcan be dispersed to, as well as how the invention, functions.

Thus there may be provided on a homepage or any page a ‘sign up’ 146 or‘log in’ 148 facility so that a user can sign up for a user account. Anaccount may include a payment method not dissimilar to a paypal typepayment account and/or system so that a user may, for example, sign inwith an email address and a password, and thereby be able to buy an itemor items without having to repeatedly pay via a credit card, which maybe cumbersome. Alternatively the present invention (system) mayincorporate a payment method (such as its own bank system) so that noother payment method is required. There is shown a cause media button150, which may be clickable to view a video about cause dispersed to.User can easily sign in and out of using user account, and may be ableto change settings of their account in one click on a site (for examplebetween AUTO and OPEN, or any other setting).

There is shown an example in FIG. 16 of the invention being used on awebsite where a user is signed into their user account, and setting ison OPEN. They are provided with a screen where an item 10 is for sale.Dispersement indicator 12 is shown, which is also here a dispersementamount indicator 14. There is provided a drop down menu 152 forselecting different causes that can be dispersed to when cap ispurchased. There is shown a video 154 for a cause, which may provideuser with information related to cause and mission to be fulfilled. Whencause it altered on dropdown menu 154, different video for differentcause may be shown. Thus user is provided with video of each cause,preferably, and may choose which cause to disperse to when purchasingitem.

An ‘Add to Cart’ 156 button is shown for purchasing the item.

Once item is purchased, and cause dispersement chosen, there may beprovided PUSH and LINK options, etc, which may also feasibly be providedbefore item 10 has been purchased.

There may be provided social media sharing buttons, etc so that thewebpage, item, cause etc can be shared. There may be provided a button(such as social media button) exclusive to the system (provider) so thatthe item, cause, page, etc can be shared to other users of the system.

There is shown a ‘BACK TO AUTO’ button 158, which allows a user torevert back to AUTO dispersement setting for their account (andtherefore user experience) in one click. User may be signed in at alltimes, for example, sign in may continue after computer is turned off,or may be restarted whenever user starts and uses computer.

If the ‘BACK TO AUTO’ button 158 is pressed, if seller (or any entitywith authorisation to do so) has, for example, set selling settings sothat purchase of item results in dispersement to only one cause, thenthe only one cause may be only cause showcased on webpage. Causeselection options may be removed, or greyed out, and ‘BACK TO AUTO’button may alter to ‘GO OPEN’ button and the like. Thus dispersements(and user experience) settings can be changed dynamically by a user whenon a website, not limited to being within user account.

It is feasible, for example, that if a user hovers a cursor over thepercentage dispersement amount that they are given further information,such as total dispersement amount, cost price of item, etc, and notlimited to such information.

This is an extremely interactive buying experience which adds an addeddimension to the buying experience. Furthermore, this can instigatesignificant change in the outside world, such as building of newbuildings, etc.

If a user purchases the item without having an account or signing in,they may not have access to dispersement information, which may only beaccessible via a user account. Nevertheless, in such a case, it isfeasible a dispersement is nevertheless made to a cause in an automatic(or substantially automatic) manner by the system and/or seller, even ifuser is not a user. It is also feasible liberation does not occur whenitem is bought by a user who has not signed up for an account and/or isnot signed in. Preferably a dispersement is nevertheless made to acause.

If user is signed up, and has signed in, they may be provided with PUSHand/or LINK options either before, and more preferably after, adispersement has been made.

It is feasible signing in is not required in order for data/informationto be stored on a user account, if payment system used is integratedwith the system, or if payment method used for buying is an incorporatedpayment method of the system.

User may be able to toggle between different colour items, etc.

It is feasible figures, pricing, may be wholly transparent on thesystem, so that vast amounts of information are available for users,such as total-cost-price-for-unit calculations by sellers. This maydeter sellers from using false calculations, which may be reportable byusers. Such information may be mandatory, or not.

It is feasible dispersement amounts may be alterable by a user. In apreferred embodiment, dispersement amounts are not alterable by a user.

Prices of items, despite dispersement, may not significantly, (or atall) rise above standard retail items, especially if the brand, seller,etc is either run substantially non-profit, or is run for a community.It is feasible such a brand, etc may be in part, or wholly, owned by acommunity.

As aforementioned, settings may be significantly alterable by a user,and not limited to simply AUTO or OPEN setting, but with any amount ofoptimisation possibilities. Therefore one user may have an extremelyinteractive experience, with vast amounts of information provided whenusing the system, whereas another may set to AUTO so they can buysubstantially as normal, whilst retaining ability to disperse, and trackdispersement information.

Alteration of settings by a user may lead to dynamic alteration of awebsite selling such items, even if the seller is not the provider. Thismay require dynamic type coding and integration of the system with theseller website, much of which may be carried out via code and/or codedbuttons and the like, which code may be provided to seller for use onseller website.

If user goes to new website, preferably user settings areremembered/unaltered for the new website. Thus if user has a favouritesetting, it will be applied globally to any website they land on thatuses the present system for selling.

It is feasible there is provided a ‘CHANGE SETTINGS FOR THIS WEBSITE’whereby a user can set user settings locally for a particular websitewithout altering favourite and/or default user setting. Setting ispreferably thus remembered or ‘stored’ for the particular website. Thismay be done dynamically on a website, or via user account.

The system may integrate with a payment method, such as a Paypal typepayment method, or may incorporate one. Information may be required froma user such as name, date of birth, address, etc. It will be obviousthat such details may be extremely important for system to optimiseexperience for a user.

With reference to LINK function, if use has purchased an item (forexample a cap) that liberates a dispersement which is dispersed tocleaning of a street, once a milestone (or any new information) has beenreached, user may receive a message from the cause, stating, forexample: “Thanks user! New £10,000 road cleaner machine purchased!! Seeit at work!” and there may be provided a link to see the machine in use.One of the primary functions of LINK is for user to see result when amission, for example, has been fulfilled.

When used in an external environment for selling (not the internet), itwill be obvious due to recent technology, that a code and the like isnot necessarily required to initiate a communicative connection with asmart device. New technology exists that allows user to hover a smartdevice over any picture image, etc, and watch as the image alters ontheir smart device (though not in real life). Therefore it will beobvious to those with skill in the art that, either for PUSH function,where smart device is used to connect with a cause, or for feasibleembodiments of a sales purchase using the system whereby user can gaininformation about a cause, cause dispersement information, etc via useof a smart device, that a scannable element (and the like) may not berequired. Nevertheless, if the scannable element prompts a user to takeaction, and indicates to a user that dispersement can be made (in whichcase it could be said to be a dispersement indicator), a scanningelement may be useful and/or preferred.

A community (if the system is used for dispersement to a community) maybe a physical community (such as a town, city, country, etc), or avirtual community (such as a group). An example of a virtual communityis dog-owners, who are a group, and are not limited to a physicallocation.

The system may be used to support cause(s) in great times of distress.

For example users may be allowed and/or requested to PUSH causes, suchas an earthquake fund, when a disaster occurs, dispersing vast amountsto help. However, it is feasible such cause(s) may only be allowed ifeither 1) authorized, or 2) created by the provider. Thus primaryfunction of the system is not affected.

It is feasible causes are not ‘paid’ dispersements, but dispersementsare logged in cause account as digital numeration alone, whereby when amission fulfilment total is reached, finances are released. It isfeasible financing is taken care of by the provider and that cause neverreceives dispersement money. Thus, for example, provider may releaseaccrued dispersement amount to a company to buy a street cleaningmachine, cause never receiving the money, but receiving the streetcleaning machine that was bought with money accrued by dispersements tothe cause.

Safety features may be implemented to stop causes accessingdispersements amounts, such that dispersement to the cause is notaccessible and/or may not be convertible into real money by the cause.Such safety procedures may, or may not be temporary.

There may be provided significant safety procedures to make sure thatdispersement money dispersed to a cause is not simply withdrawn by thecause and not used for causes stated intended purpose, or is simplywithdrawn for personal use. This may include legal agreements, andsystematic procedures, etc.

The system may, feasibly, use cookies, etc and other data tointelligently optimise user experience and show user new causes that maybe similar to causes user has dispersed to. Such features may feasiblybe optional, so that they can be turned off by a user. Thus if a userhas dispersed to dog causes, system may intelligently display, orprovide choice with regard to, causes that are intended to help animals,and the like.

A cause may, for example, be an entrepreneur who wishes to start up acompany.

It is feasible that a small fee is exerted from the seller, cause, etc,for using the system, or simply that a very small fee from dispersementsis retained by the provider.

If a smart device is used by a user to gain dispersement information,for example, showing a dispersement amount for an item 10, the smartdevice may be said to be a dispersement indicator 12, and may be adispersement amount indicator 14. If it provides dispersement causeinformation, it may be a dispersement cause indicator 16.

The embodiments described above are provided by way of example only, andvarious other modifications will be apparent to persons skilled in theart without departing from the scope of the invention as described inthe appended claims.

Preferably the system and/or platform and/or a brand is configured todisperse 33.3% (one third) of the profit generated from each sale ofeach item to a cause (or causes), with some interactivity from yourself,and often to causes in some way associated with the items or brandyou're buying from. It can literally give people (τo δημoç) the Power(κρατoç) to build buildings. Whilst 33.3% of profit is the preferableamount dispersed, any amount, or percentage may be dispersed.

One of the things' that's unique about it is that it preferably doesthis on a sale-by-sale level, and on a buyer-by-buyer level.

The user is at the centre of this experience—in its preferredembodiment, each user has their own user-interface (much like a Paypalaccount), where they can see all the items they've bought, see how muchmoney (Power) they've dispersed, and in some cases, even make choiceswhere dispersements (ie Power) goes, and choose interactive functions tostay in touch with the causes you've dispersed to (eg LINK).

It allows the user to create the world around them

The system preferably recognises each sold item on an individual level,and preferably recognises exactly which user has bought it.

The causes tend to be related to a particular community that's relevantto the brand the product is bought (purchased) from. (This may becomeimportant in terms of this new form of Democracy's ability tosubstantially (or wholly) immunize particular communities fromRecession). Examples of this include a brand concept called ‘LiverpoolFor Life’ (a trademark of this applicant of a company of thisapplicant), where preferably 33.3% (or any amount) of all profitgenerated goes to various causes relevant to the city of Liverpool; abrand concept called ‘ishine Baby’ (ishine being a registered trademarkof this applicant of a company of this applicant), where preferably33.3% (or any amount) of all profit generated goes to causes associatedwith health and wellbeing of kids; and a brand concept called ‘idog’(idog being a registered trademark of this applicant of a company ofthis applicant), where 33.3% of all profit generated goes to causesassociated with dog and animal welfare.

The community of the brand can be a geographical location (such as atown or city you live in—e.g. ‘Liverpool For Life’), or an abstractcommunity (such as ‘the animal-loving’ community—e.g. idog, or the‘kid's health’ community—e.g. ‘ishine Baby’).

In this new form of Democracy and/or selling (which may be claimed),simply buying an item is the equivalent of a vote, because the userdisperses their power to a party or cause.

Over one individual purchase, or one individual's spending, the amountdispersed may seem very small. But over a whole community, or largeamounts of spending, the amount dispersed can be vast.

A user's influence, in the preferred embodiments, directly correlates tothe amount the user spends, but each person's experience is preferablyhighly individualized.

Amounts dispersed from purchases a user makes could lead to buildingsbeing built, could lead to wild animals being helped or saved, or couldeven lead to an elderly person being given a frame to help her walksafely, when otherwise she would have fallen and got injured—all becausethe user bought a product that resulted in dispersement toward thatparticular cause.

It could also have huge benefits for disaster relief. [See disclosure of‘BIG PUSH (Disaster Relief)’]

In this way, each individual of a community now has the power to govern,and make decisions that affect the community (whether it be ageographical or a virtual community), and the world around the user.

To recap how this works, in its preferred embodiment, this new form ofDemocracy hijacks the power of Capitalism by dispersing 33.3% (onethird) of all profit generated from the sale of each item/product to acause or causes—usually one that's relevant to a or the community of theuser, but it does this in an extremely unusual way that gives the user ahuge amount of power

The whole thing is envisioned as running through a computer system.

The system preferably recognizes who's bought the item/product on abuyer by buyer level (because the user preferably needs an account inorder to use it), and it preferably recognizes exactly what product'sbeen bought on an product-by-product level. The product tends to be aphysical item, but could be any product (eg service, piece of software,or any product at all).

Because such a huge amount of funding is dispersed (preferably one thirdof all profit), it literally gives the user the power to create theworld around them.

The causes that are dispersed to are usually relevant to the brand theuser's buying from, and are often relevant to the user's particular lifeand community. For example, if the user buys from the brand idog, forexample, dispersements always go to causes related to dog and animalwelfare (a virtual community, not limited to a geographical location,although it is feasible geographical location aspects may even beinvolved in dispersements from purchases from a virtual communitybrand—eg a user may be able to buy a product from the brand idog, anddisperse funding towards dog and animal help in their particulargeographical community. So may be the same for the brand ishine baby,where the brand may function in such a way that it supports child healthand wellbeing (and abstract/virtual community not limited togeographical location), but perhaps, for example, in a particulargeographical community (eg Liverpool) sales from ishine baby in thatparticular geographical community (or from members/citizens of thatparticular geographical community (eg online sales from such users, egwhen logged in) may go specifically (or largely, or partly) tochildren's health and wellbeing cause(s) in that particular geographicalcommunity (ie Liverpool in this example). Since it's clear a user whobuys from the brand idog is already a dog and animal lover (by virtue ofbeing a dog owner, buying from idog), dispersements from buying productsfrom that brand will always go to causes relevant to the passion of theuser.

It works for geographical communities too—The main example shown will bea brand called Liverpool For Life, which disperses to causes associatedwith the city of Liverpool. Another example given will be a brandconcept called SUN SHIINE® STATE (which disperses to causes associatedwith the state of Florida). (SHIINE® is a registered trademark of thisapplicant, or a company of this applicant).

In some cases, the user may get to choose which cause the amount goesto. Other times, it's pre-determined on a product-by-product level.

And there's a huge amount of room for interaction with the causes. Allthe information about every time a user buys, how much funding a userdisperses/liberates, and each cause the user disperses to is preferablyrelayed to the user's account, which the user preferably can log intoonline. The account is preferably a platform-wide account, so that theuser only needs one account to use this new form of Democracy,throughout multiple brands, with the brands preferably each beingspecific to a certain community (geographical and/or virtual/abstract).The user can preferably even optimize and personalise their accountsettings (eg PUSH function). So this new form of Democracy leverages thepower of the Internet and Technology to create a new breed/brand ofDemocracy.

Buying a product is the equivalent of a vote—just like a vote in old(outdated) Democracy, it allows the user to apportion their power ordecision(s) throughout society (and/or a particular community). But thistime, no politicians are required—the user's power is syphoned directlyinto the social experience. And with this new form of Democracy, it'sfar more dynamic, and it happens far more often (every time you buy).‘Money is Power’ never felt so good.

It goes without saying that social media (either traditional mediums orone created as part of, or for, this system) could play an importantpart in this.

Played out over an entire world or community, and the amount ofpower/influence generated may be vast; buildings may be built; you couldsave wild animals on the other side of the world; jobs could be created;a user could even buy an item that leads to funding going to a causethat helps the elderly—that could lead to an elderly woman with walkingproblems getting a walking frame to help her walk. That could lead toher avoiding an injury from a fall she would have had if she hadn't beengiven that walking frame—all because you dispersed towards thatparticular cause.

In a way, this is really a remembrance of what Democracy is—with anextremely modern twist. And because the poor outnumber the rich by somany, by sheer weight of number alone, the spending of the poor (andtherefore the amount they disperse—ie their (Power/Influence)) faroutweighs the rich.

It could also have huge benefits for disaster relief. [See disclosurerelating to ‘BIG PUSH (Disaster Relief)’]. (BIG PUSH may feasibly beused for other important causes, not limited to disaster relief).

In this way, each individual of a community now has the power to govern,and make decisions that affect their community and the world around you.

In order to understand how this works, we need to look at some examples,but before that, we need to understand the concept of ‘Buying in 3D’.

Buying in 3D

When a person buys an item/product, normally the person gets the item,and the seller gets their money for what you've bought.

This will now be referred to as ‘2 Dimensional Buying’, because thereare just two things going on: 1) Payment goes one way; and 2) Theitem/product goes the other.

So to put it in a basic graphic (as shown in FIG. 17), the person (TheBuyer) gets the item, and (The Seller) gets money. The arrows clearlyshow a 2-way (or ‘2-dimensional) experience. The term ‘You’ in theFigures here represents the buyer. The term ‘You’, with reference to theFigures related to the present invention(s), may be taken as being a‘user’.

That's not how things work with this new form of Democracy. With thisnew form of Democracy, preferably 33.3% (one third), in its preferredembodiment, of all profit generated from the sale of the item/product isdispersed to a cause. (Shown in FIG. 18)

Taking an example that the item/product sells for £6, and that it's beenworked out that it generates £2.25 profit for the Seller when it's sold.Because 33.3% of all profit goes to the cause, that means one third ofthe £2.25 profit goes to the cause. 33.3% (one third) of £2.25 is 75p,so 75p is dispersed to the cause when it's sold. (Shown in FIG. 19).(33.3% is a preferred embodiment, but this new form of Democracy mayfeasibly disperse 100% of profit, and/or may feasibly run non-profit, sothat no profit is generated from the product being sold and/or isgenerated by the overall brand and/or business and/or platform that usesthis new form of Democracy, and/or so that a pre-determined amount ofprofit is generated by the overall brand and/or business and/or platformthat uses this new form of Democracy. This ‘pre-determined’ amount ofprofit (or no profit) may be programmed into the platform and/or(back-end) computer system of this new form of Democracy (or any conceptrelated to it, or not so), so that the platform and/or brand(s) computersystem intelligently and/or automatedly makes sure a certain profitamount id generated for the platform and/or brand(s). This may be used,for example, to make sure a business only makes, for example £5 Millionprofit per year (or any profit amount, or any profit range), or, forexample, to balance the books of a business, especially if the businessis running non-profit. This is shown in FIG. 20, where it is shown acomputer system(s) of the platform and/or brand(s) (or any party usingthe new form of Democracy) can program the system so that itintelligently guarantees a particular profit or profit range for thebusiness. There is shown a ‘payment/profit in’ input 200, whichrepresents that the computer system receives data relating to how muchmoney and/or profit the platform and/or brand(s) and/or business hasreceived; there is shown a ‘costs out’ input 202, which represents thatthe computer system receives data relating to how much money has goneout/been lost by the platform and/or brand(s) and/or business (examplesmay include staffing costs, for example, bills, or any other outgoingcosts); there is shown the computer system 204, which may represent anycomputerized and/or programmed system(s) (not limited to hardware) ofthe platform and/or brand(s) and/or business that are configured toexecute the shown process, and there is shown a result 206, where thecomputer system(s) alter dispersement amount(s) to guarantee a profitresult. For example, once the computer system(s) works out the platformand/or brand(s) and/or business has generated £5 Million profit for thatyear, the dispersement amount(s) from selling a product may go all theway up to 100%, so that no more profit is generated. Or the system mayconfigure profits to simply be lessened (eg more profit and/or amountfrom (each) sale is dispersed to cause(s). This may include fairlycomplex computation(s) related to expected (or previous) outgoingcost(s) over a future time, and may include repetitive monitoring by thesystem to repetitively check on profit generated (or expected futureprofit generated), dependent on (external) factors which may or may notinclude: how many product(s) are being sold; further data being receivedrelating to outgoing costs, etc. Thus the new form of Democracy mayfurther comprise using data to guarantee a particular profit or profitrange not being exceeded by the the platform and/or brand(s) and/orbusiness (eg annually).

With this new form of Democracy, there is an ‘added value experience’for the buyer/user in the relationship they have with the cause (shownin FIG. 21), because the cause (and therefore dispersement to the cause)tends to in some way affect the society, or more particularly, to affecta community, relevant to the buyer/user. The community benefitting isoften related in some way to the type of item/product sold, and theremay be provided ways (ie ‘means) for the user to become interactivelyinvolved with the cause. (eg LINK)

This creates (or opens up the door to) an ‘added value experience’ forthe buyer/user, completing a circle—it's as if the Buyer is ‘buying in3D’. (Shown in FIG. 21, the arrows denote a cyclic sequence).

FIG. 26 shows a circle/closed system has formed (denoted by the arrows),showing symbiosis between Buyer (user), Seller, and Cause. The circle iscompleted with the arrow on the right side, with the Buyer experiencingan ‘Added Value Experience’, which may simply be an emotional benefit inhelping a cause, but which may be accentuated if the user interacts withthe cause and/or if the cause is relevant to a particular (eggeographical) community of the user/buyer.

In some cases, the added value experience may be more important ormotivational to the Buyer/user than the item itself. The user does notalways need to be a buyer in all aspects of the invention, as will beshown with regard to the PUSH function, which can be initiated without apurchase being made.

The dispersement of this Power (money) may happen in real-time, viacomputer systems/technology. This is potentially important, becauseexperience of the Buyer/user is heightened if the world is being changedin real-time as the purchase/cause decision is made.

If the cause the dispersement goes to is pre-determined, (ie thedispersement liberated from sale of the item goes to the cause withoutany choice from you), the item is said to have a ‘set cause’, or thecause may be referred to as a ‘set cause’.

Causes may have ‘missions’, and are preferably ‘mission-based’, so thatall dispersements made to them go towards ‘completing their mission’. Inthis sense, the invention may act a little like crowdfunding. Thisserves several important benefits; firstly, if the cause is‘mission-based’, then it's obvious to you exactly what your money isgoing towards (rather than just a vague notion and never quite knowing);secondly, if all the funding is going to the ‘mission’ the cause hasdesignated, it's easier to police the system to make sure that all thefunding liberated goes to the cause.

The system for selling (or any invention included in this application)may comprise a system to make sure the cause is using the moneycorrectly to complete their mission, rather than wasting it (or evenfraudulently using it for an alternate purpose). This may be carried outby an escrow system for example. One example of an escrow system may bewhere the dispersement is syphoned into an account that the causethemselves cannot access (or at least cannot access whilst dispersementsare being made. Perhaps once the mission total is achieved, only thencan the money be accessed. However, even at that point, it may be thatthe cause cannot access the money, and it may be that the money goesthen directly to the appropriate parties who will be paid to carry outthe mission. (eg a tennis court repairer if the cause is to repair atennis court). Thus it is feasible the cause themselves (or cause‘owner’) never themselves gains access to the dispersement money, andmay never themselves gets paid. This may prevent fraudulent stealing orwasting of dispersement money.

Dispersements amount may be paid into a bank account. Thus it isfeasible, in one embodiment of the system, that the dispersements for acause mission are paid into a bank account.

Thus in this, or any other embodiment, the Cause may not be able toaccess their funding until the mission amount has been met.

Missions may also incentivize users to disperse to the cause in order tohelp the cause complete its mission (it may require a certain amount ofmoney being raised, and users may be able to see how close the cause isto achieving its target amount, or ‘mission amount’, a bit likeCrowdfunding). In that sense, this new form of Democracy, in one shapeor form, may, with respect to certain aspects, be seen as a type of (orrelated to) crowdfunding.

Dispersement may happen in real-time, (or substantially in real-time,such that it is carried out at the first available opportunity).Dispersement (which may also be referred to as ‘funding’) may be carriedout at the first possible opportunity (which may be immediately) after auser has chosen a cause (if there's a cause choice).

Example: Liverpool for Life™

Liverpool For Life™ is a community brand, shown by way of example, toshow the invention (and/or this new form of Democracy) in action, by wayof example only. It's primarily a clothing brand but not necessarilylimited to clothing. It may sell other (eg household) items.

The community it supports is Liverpool, England, UK.

Liverpool's a unique city in that it's large, (with a population ofaround 465,000 in its city area), but has a powerful community spiritthat's usually reserved for much smaller towns. Because of this,Iterative™ Democracy starts here.

Buying a Liverpool For Life™ item results (in this example) in 33.3% ofprofit generated from the sale of that item being dispersed to acause(s) associated with Liverpool. There could be many many causesassociated with the brand, and many many items to buy.

Many of the items preferably have a set cause associated with them (iewhen the user buys the item, the dispersement amount goes to apre-determined cause, without the user having to make a cause choice);some items may have several (or more) causes associated with them,giving the user the chance to make a cause choice when the user buys theitem. (Preferably the user can alter their account settings to avoidthis (ie having to make a choice).

The Liverpool For Life™ range may include a huge amount of items. InFIG. 4, there is shown a baseball cap that may form part of the clothingrange. But there may be a whole range of clothing items, such as ashirt(s), tracksuit trouser(s), etc (and/or products not limited tobeing clothing).

Different causes may be associated with different items, with some itemshaving set causes and some items initiating a cause choice from thebuyer/user). It's feasible (though not preferred) that items may have adifferent dispersement percentages associated with them—eg buying thecap may liberate 25% of profit generated from its sale, whereas, forexample, 50% of profit may be liberated (ie made available to bedispersed to a cause(s)) when you buy the shirt. These differentdispersement percentages (or even dispersement amounts, since the systemis not limited to functioning via percentage dispersements), may bedenoted to a user/buyer via a tag 12, 13, 14, or the like, orinformation on a webpage, for example.

In a preferred embodiment, 33% of profit is liberated. Thus, for example(taken as an example), If a user buys the shirt, 33.3% of profitgenerated from its sale goes to cause(s) associated with helping theelderly in Liverpool; if user buys the baseball cap, 33.3% of profitgenerated from its sale goes to keeping the streets of Liverpool clean,and if user buys the Liverpool 04 Life™ tracksuit trousers, there may bea cause choice, where you get to choose between three causes to disperseto, with 33.3% of profit generated from the sale going to whichevercause(s) the user chooses. (The platform and/or computer may make thechoice for the user, or disperse between all causes (or any other cause)if the choice is not made by the user).

Because of the nature of the preferred method of selling (where apercentage of profit is dispersed to a cause(s)), it may be easiest (ornecessary) to implement the system when:

-   -   1) the items are sold via a website owned by the brand; or    -   2) the items are sold in a shop owned by the brand.

(ie that the items are not sold through a 3^(rd) party sales outlet).

If the items are sold by a 3^(rd) party seller (for example, ahigh-street retailer who stocks the Liverpool For Life™ items), it maycomplicate calculations as to what profit is generated from sale of theitem. It may also significantly lessen dispersements for each sale of anitem, may lead to set amounts (rather than percentages) having to bedispersed to causes, and may make it impossible to implement dispersingto causes in real-time.]

Basic Example of a Liverpool For Life™ Item Being Sold

In this example, the baseball cap shown in FIG. 4 retails for £6.99.

It's been worked out that if it sells, it generates £2.70 profit. Thisdata may be inputted into the computer of the platform and/or brand(s).Alternatively, it is feasible data may be inputted into the computersystem (of the business and/or brand and/or platform) that allows thecomputer to calculate the amount of profit generated from the sale of aparticular product(s). eg cost price of the product, plus sales price,may be inputted into the computer (which may also be referred (and/orclaimed as) a ‘machine’, which is a general term including, but notlimited to, all computation aspects or algorithms and/or programs,(including but not limited to hardware(s) and/or software(s)) or thelike which facilitate computation).

The baseball cap can be seen with a tag 12, 13 on it.

The tag (seen in close-up) says ‘25’ (signifying that you liberate 25%of profit generated from sale of the cap when you buy it). However, forthe present example, we will imagine the tag says ‘33.3’ on it.

And the tag also shows the cause dispersed to when the cap is bought(Liverpool For Life™ Street Clean). (This may be fluidly changeable bythe system, such that the system can change the cause that is dispersedto when the product is sold). So this is an item that has a set causeassociated with it that's always dispersed to when the item sells-youdon't make a choice with this one. If bought online, all thisinformation may be displayed on the webpage with the item. This tagconcept is shown by way of example only. T may be that a code orscan-able element, for example, is provided. This may, for example,allow a user to use a smart device (such as a smartphone, or a tablet,for example) to view information relating to what cause is dispersed to.

It's possible the items may also have a QR code (or the like, or anymeans to facilitate providing of extra information to the user(especially via video, and especially on a smart device such as a smartphone)) which can initiate a cause video on a smartphone of thepotential Buyer). Cause videos certainly may be shown on internet sitesfor product(s)).

When the user buys the cap, 33.3% of £2.70 (90p) is dispersed(preferably immediately or at the earliest opportunity) to the LiverpoolFor Life™ street clean cause. This could go towards things like buyingnew cleaning equipment (such as cutting edge machinery), advertising topromote keeping the streets clean, staff costs (eg staff to cleanstreet, or any other associated staff related to the cause of cleaningthe streets), etc. It may be possible for the user to play aninteractive part in what the money is spent on, and may be possible forthe user to follow their dispersement and see exactly the change itmakes. (eg LINK function).

Certain computer systems/software/coding etc may be required to carrysuch functions and/or dispersement(s) out.

This was a simple example, and one where a brand supported a physicalcommunity (the city of Liverpool).

But this new form of Democracy can also support communities not definedby physical location; for example, one brand, idog™, preferablyintelligently disperses 33.3% of all profit (or any amount) generatedfrom sale of each item to dog and animal causes, thereby supporting the‘virtual’ community of the animal and dog loving world. That is aworldwide community of hundreds of millions of people.

And one brand, ishine Baby, preferably disperses 33.3% of all profit (orany amount) generated from each item to causes associated with kids'health and wellbeing. (Parents are thus able to buy baby clothes (andother baby items) and at the same disperse money to kids' health andwellbeing causes, helping kids all over the world?). That is a worldwidecommunity of hundreds of millions.

Example of a User Account (Getting Set Up)

In order to start, preferably user needs to set up an account, which ispreferably set up online. Just like setting up a Paypal, Ebay, or Amazonaccount, user may just give your email address, and create a password.(System alerts and notifications may be sent to the email user gives).More information (such as address and/or bank details, etc, may berequired).

User may also have a more personal username, which will be the name userwants to be called by. User might be given some options ascolloquialisms for your full name. So if user's name is Robert, user mayget options like ‘Bob’, etc.

Purchases Logged

Every purchase user makes (every single item/product) is preferablylogged and relayed straight to user's account. It may be similar tohaving a Paypal account and being able to view all transactions—user ispreferably able to view their purchases, see how much they've dispersed,check their monthly totals, and even interact with the causes they'vedispersed to. (eg be able to choose to LINK or PUSH a cause, from withintheir user account—eg by clicking a button (or selecting an option) nextto, for example, a previous transaction, where they dispersed to acause).

In order to do this, the system would need to know what user has bought(ie what products), and which use it is that's bought the item/product.

The system can achieve this because each item (or type of item)preferably has a code* (or any other recognizing means and/or method)that's recognized by the system when it's sold (a bit like swiping anitem at the supermarket), and each user preferably is individuallyrecognized by the system when a purchase is made (preferably via use ofinformation from the user's user account, although any recognizing meansor method may be used and/or any information may be used, not limited toinformation stored as part of the user's account)*. (One possiblerecognizing means may be that the system is able to associate (or allowthe user to associate) bank account(s) (or any payment method) withtheir user account, or have its own bank account system). Thus when apayment method is used by the user to buy a product(s), the system maybe able to recognize who the user is by virtue of the payment detailsand/or bank details, etc.

Thus the system, in is preferred embodiment, comprising a recognizingsystem to recognize the item that is sold. (or at least the ‘type’ ofitem that i sold, as same type items may simply be of different colour(for example), or size (for example), but have the same dispersementsamounts, price, etc. In its preferred embodiment, it also comprises arecognizing system for recognizing who the buyer of the item is.

(With reference to the term ‘recognizing system’, the word ‘system’includes any solution under the Sun to facilitate recognizing. Thereforewithin the definition of a solution for recognizing, the term ‘system’should be read as an infinitely broad term).

If user is purchasing or acting online, it is preferably possible tosign in to their user account on any website that's selling product(s)related to this method of selling (or providing any aspects related tothis invention (such as PUSH function, etc). Thus the recognizing meansmay simply be provided by way of the user signing in to their accountbefore taking an action and/or making a payment.

However, user may pay for these items in cash or card at a retail outlet(eg store)—this may require a different recognizing system. One solutionmay be to provide user with a card.

Thus, as part of user setting up an account, user may have to give somebasic information, (such as home address, for example), so user can besent a card.

The card may be important for when user makes purchases in cash at shops(or for any other reason and/or purchase(s))—user may be able to swipethe card over the scanner at the till, for example, and the system maythen recognize the user that bought the items, via the card. It's alsopossible user may in fact be able to pay with the card. (ie it could actas a recognizing system (or part of one), and/or as part of a banksystem itself).

Once user pays (and is recognized as the buyer), the system can sendinformation about the purchase to the user's account (preferablyimmediately or at the earliest time possible.

Integration with Bank Accounts

It's possible user may be able to integrate their user account withtheir bank account(s) or other payment methods—potentially as many asuser likes. This is not limited to traditional bank accounts—user may,for example, be able to integrate a PayPal account, or a credit card,for example.

As an example of how this could work, when user sets up their account,they may be asked/required/able to input details of your bankaccount(s). The the banks card(s) and/or account(s) and/or PayPalaccount(s,) etc that user has associated with that account may besynchronized (sync'd) with user's account (and/or vice versa). It isfeasible user may be able to choose individual bank cards to associate,if desired.

Now that accounts, etc are integrated, and user has the/a card, all thepurchases user makes via the card can be (and preferably are) relayed touser's account so user can view them. This type of integration is notlimited to including (and being used via) the card—for example, onceuser has a user account, user may be able to simply sign in to theaccount on any website (or the like) selling items using this system,and if user buys items whilst signed in, the same (or substantially thesame) process may take place, whereby user is recognized as the buyer,and the information is relayed to the user's account.

The system (ie the present invention), could comprise its own banksystem, which banking system may comprise the card as part of a paymentsystem. (eg functioning similarly to any bank card/debit card/creditcard].

To give an idea of a part of the screen user may be able to see whenuser logs in to user account, user may see listed items that user hasbought—eg a Liverpool For Life™ cap, a pack of dogi™ treats from idog®,and a pair of kids pyjamas from Ishine® Baby in the last few days (and afew other items in the days before).

Preferably user can see how much was dispersed, what percentage ofprofit (and/or amount) was dispersed, and the cause(s) the funds weredispersed to. Preferably user can see/view more information about anycause and/or its cause mission. There may be an option to view thisfurther information, which may be provided by video. There may beprovided a breakdown of how much dispersement went to any PUSH cause(The PUSH function will be discussed further shortly), and there may beprovided further information about the PUSH cause (or a means to accessfurther information), preferably via video.

User may see on user account that the kids pyjamas have a red alertunder the cause column. This is preferably an indicating means (just oneexample) that user has a cause choice to make. User may be able to tofind out more about the causes, possibly even watch cause videosexplaining about each cause and what their mission is (to which userdispersement will go if user chooses them). Then user can choose whichcause to disperse the money to. If a cause choice is not made (within,for example, a certain time parameter), the system itself may,(preferably intelligently) decide how the dispersement is apportioned tothe or any causes.

User may also be able to watch cause videos about the causes user hasalready dispersed to.

But the user account is preferably not just about viewing purchases;user can also preferably see a LINK option, and/or a PUSH option. PUSHis one of the most powerful functions of the whole system.

Examples of LINK Function

When user liberates a dispersement amount to a cause (particularly whenit's a cause user has made a cause choice to disperse to), user may geta chance to ‘LINK’ with that cause. The LINK function links the userwith the cause and allows the user to receive updates and/or be updatedas to how the cause (and the cause mission) is going. It could also openup other interactive features. It could provide other functions/benefitstoo, such as notice of future missions for that cause, possibly forums,interaction with other LINKers to that cause, maybe even voting onfuture missions.

Preferably the LINK option to LINK to a cause is only provided once thecause has been dispersed to by the user. However, it is very possiblethe LINK option may be provided irrespective of whether a cause has beendispersed to, or that limited interaction may be provided via the LINKfunction to a user, until the user has dispersed to the cause, at whichpoint they might receive for more interactional possibilities and/orupdates regarding the cause and/or mission(s) (including futuremission(s)) of the cause.

At the very least, preferably user gets a (preferably video) update oncethe cause mission is complete, or perhaps when important milestone(s)are reached. A milestone may be the target amount of the cause/missionbeing reached. A milestone may be the mission of the cause beingcompleted.

This adds a level of interactivity/connectedness. It allows the user tosee how their money (ie funding/dispersement) has been spent, and whatit's been spent on. It also allows the user to see how their action isaffecting society around them.

Example 1: (Jungle Lookout Towers)

If a user has bought an item/product from the idog® brand* (Note: it isfeasible cause choice may be done on an item by item basis, or on ashop-by-shop basis, or on any other basis. Thus it is feasible, ratherthan each item having a cause or cause choice, that a user completes awhole shop, and may then decide (or have apportioned) a cause or causesthat the dispersement(s) from that whole shop (ie everything that isbought in that shopping experience) go to). and that buying that iteminitiated a cause choice. As an example, amongst a choice of causes, auser chooses to disperse to a cause to build lookout towers in theAfrican jungle to stop chimpanzees and gorillas being poached. The causevideo convinced the user to disperse to this cause, showing how theselookout towers at various entry points of the jungle would make it hardfor poachers to get into important areas where they've been poachingfrom. The user made a choice to disperse to that cause.

Once the cause has been dispersed to, an option to LINK with the causewill preferably be given to the user. If user has bought the item(s)online, this may appear as a pop-up screen on your computer immediately.If user has bought from a shop, the option may be given to you there andthen, or more likely the choice may/will be accessible to user later viauser account, and user may receive an alert (eg email alert) to alertuser to the fact user can LINK with that cause.

If user has sync'd mobile phone or smart device (tablet/laptop, etc), aLINK alert could be sent to user's smart device, e.g. via email, orappearing on a computer screen/monitor. An example of this (a screen 300showing an option to LINK 302 to the Jungle Lookout Tower cause) isshown in FIG. 22).

If user chooses to LINK with the cause (which user may be able to dojust by clicking/selecting the LINK button 302 in the example as shownin FIG. 22), (but may also be able to do, for example by clicking alink, on a webpage/inside user's account, or any other way), user ispreferably sent important update(s) as the cause progresses, or when themission is complete. There could be social media interaction too, souser can involve user's friends or even be in touch with other users whohave dispersed to, and who are LINKers with, the cause. LINKers may evenbe shown equipment, building work, etc after the mission amount israised, and/or the mission is complete.

Four months after having bought the idog® item, user may be walking downthe street, and may get an alert on their smartphone. (which may have anApp installed, which may facilitate use of or interaction with thiscomputer implemented method/system, or user may have sync'd their smartdevice (eg smartphone) to their user account) [the link may also be sentvia email]. (Thus there may be provided an App (application) for a smartdevice, etc to facilitate use and/or linking of the smart device (egsmartphone) with the user's account and/or experience). With or withoutthe App, it is feasible the smart device (eg a smartphone) may be usableas a payment method—eg it may be possible to pay for items via the smartdevice (eg preferably a smartphone), which may feasibly be done in a notdissimilar way to using a credit card. This may require a login, wherebyuser must input password (and may also require username, or the like).

The alert has may have a link in it. The link may take user to a video(eg on or via a webpage). The video may show an African wildlife reservekeeper saying thankyou to all those who dispersed to the cause, andshowing you the result—the four lookout towers that have been built andare now successfully helping stop poachers from poaching Chimpanzees andGorillas, with an update on a new baby gorilla that's been born in thereserve. User may get to see the whole interior of the lookout towers.

Example 2: (Liverpool for Life™ Baseball Cap)

Earlier was disclosed an example of buying a Liverpool For Life™baseball cap (a brand specific to the community of Liverpool). For thesake of example, we will suppose the cap cost £6.99 and generated £2.70profit, with one third of that (90p) going to its set cause, LiverpoolFor Life™ Street Clean. Thus 90p has been liberated to Liverpool ForLife™ Street Clean—helping keep the streets of Liverpool clean. Now wewill imagine the user LINKS to that cause.

Once user has LINK'd, user may get more updates, such as updates showingthe equipment user's funding (ie dispersement) has bought, givinginformation if the money has gone towards wages, etc. User may gainaccess to archive information on that cause, and what funding has beenspent on (and how it was spent in the past.

There may be an interactive entrepreneurial element to this; forexample, user may be able to choose where user's funding goes. Thiscould be done on an individual level, but it could also be done on agroup level; for example, perhaps it's made clear what amount has beendispersed to the Liverpool For Life™ Street Clean cause thatmonth/week/year, etc, and perhaps user has to vote on what thismoney/funding is used for. For example, perhaps there's an excess ofavailable funding this month, or saved throughout the year. Now perhapsuser get to choose whether to:

-   -   1) Buy a new high-tech street sweeping machine with ultra cool        new technology    -   2) Take on a new member(s) of staff—maybe that would be of more        use to keep the streets clean . . .    -   3) Use the money on an advertising campaign—maybe on        advertisements throughout the city asking passers-by to throw        away their mess and bubble-gum in the bin, rather than leaving        it on the street

User may now be involved in budgeting.

User may not want to be prompted to LINK every time you disperse to acause. Thus user may be able to personalise and optimise settings frominside (or via) their user account.

Altering Settings Inside User Account

Some users may want a very interactive experience. Some may not. If userwants, user may be able to alter their settings in their user account tochange their user experience.

If user doesn't like constantly being asked whether they want to LINKwith a cause, and doesn't like having to make cause choices, user may beable to alter that in user account via user's account settings.

For example, user may be able to switch off LINK requests, which meansuser will never be prompted to LINK to a cause once user has dispersedto it. (User may still be able to manually LINK via user account to anycause, it just means user will not be constantly bothered by prompts toLINK for every single cause once you've dispersed to them).

And user may also be able to alter settings so that user doesn't have tomake cause choices. In terms of user's overall setting, there may beprovided two main settings options—OPEN, and AUTO.

OPEN:

OPEN may be the default—it means all options are ‘OPEN’, so every timethere's a cause choice, user may or will be able to make a choice.

AUTO:

AUTO is preferably the opposite—it means choices are made automaticallyfor the user. So user will not have to make cause choices at all—thesystem will automatically make them for then user. This may be doneintelligently by the system, which may require significant back-endprogramming, coding, etc. Algorithms may be set up so that the systemcan decide how dispersements should be apportioned to different causes,and how much should be apportioned to each cause(s)].

User may be able to make changes globally to user account, but alsolocally. For example, if user does not like making cause choices (souser wants to set user's account to AUTO), but user loves dogs, andbecause of that, user want a more interactive experience when user buysitems from idog® (so user wants to have user account setting as OPENwhen user buys from idog®). That's no problem—user can have user'soverall global setting for user's account on AUTO (so user won't have tomake any cause choices), but user can change user's local setting onidog® (or for any other brand(s)) to OPEN (so that user gets to makecause choices, and have a more interactive experience when buying fromthat brand). Thus settings may be alterable locally, and may bealterable on a ‘brand’ level, and/or on a ‘community’ (ie dog-lovingcommunity) level.

Similarly, user may not like getting constant prompts to LINK, butbecause of user's love of animals, yuser may want to keep LINK promptson for causes dispersed to when user buys from idog®. Thus user may beable to switch off LINK prompts globally, and to then alter usersettings locally so user gets LINK prompts when user buys idog® items.This preferably can all be done via user's account, and/or in any otherway.

Examples of PUSH Function

The PUSH function is an extremely powerful function of this computerimplemented method. When user PUSHes a cause, it biases user's accountand/or dispersement patterns to to disperse a portion or a whole of userdispersement(s) to that cause. This can be a small amount for one personover one sale (perhaps pennies), but over a whole community of a greatsize, it can have a huge effect. Thus in certain examples of the PUSHfunction, it is like the user giving ‘extra help’ to that cause.

If user is PUSH'ing a cause, even if user buys an item totally unrelatedto that cause (eg from a brand that has nothing to do with it), some ofthe profit generated from buying that item may be dispersed to your PUSHcause. This may depend on the type of PUSH. There may, for example, asomething called a ‘brand-local’ PUSH, wherein a portion or a whole ofany dispersement(s) liberated by the user are only dispersed to thePUSH'd cause if the product(s) purchased that liberated thedispersement(s) are from the same brand and/or community as the PUSH'dcause. (eg the PUSH'd cause is related to the specific community ofLiverpool, and the brand purchased from was Liverpool For Life™. Adifferent type of PUSH would be a ‘global’ PUSH, which would mean thatwhatever brand a product is purchased from, if it liberates adispersement to a cause, a portion or a whole of such dispersements(either at time of purchase/dispersement, or at a later point oncedispersement(s) have been tallied or stored by the system) is dispersedtowards the PUSH'd cause.

A type of PUSH that would be intermediate between these two options (iebetween ‘brand local’ and ‘global’) would be a ‘multi-brand’ PUSH, wherea portion or a whole of user's dispersements are dispersed to the PUSH'dcause when they purchase from certain brands within the system, but notothers. The term ‘brand global’ PUSH may also be used instead of just‘global’ PUSH.

PUSH'ing a cause is usually or often done without there even being asale in the first place. (ie without any spending).

Rather than PUSH being done on an item-by-item level (where a smallportion of the dispersement amount from one item is PUSH'd towards thePUSH cause(s), it's feasible it may be done on a different level—eg aportion of one spend, or as a portion of user's monthly dispersements(or any other time scale, eg week, every 2 weeks, etc).

(It's feasible ‘PUSH’ ing could be done by a way other than via a smallportion of your dispersement(s) going to that cause). Eg, items couldhave a bonus PUSH amount apportioned to them, or the system couldapportion a PUSH amount for a user, which may be worked out dependent oncertain (preferably spending) factors.

The best way to understand the PUSH function, to see it in action. Hereare provided several examples.

Example 1: Library Audiobook Wing

In FIG. 13, there is shown a donation pot at a public library inCambridge, United Kingdom. It is intended to make people donate and putmoney into the box. This is an extremely unsuccessful way of generatingfunds. Extremely small amounts are placed into the pot, which hardlygrows from week to week, month to month. The donation pot is locatednear to the exit of the library, to increase likelihood it will be seenwhen people leave, but it's nearly always ignored or avoided.

This is a popular library, but almost no donations are made. Here areseveral reasons why this donation system fails:

Forcing the person to think, and take significant action: ie activatetheir mind and reach into their pocket to get change

The psychological effect of spending outside of your normal spending:people don't like losing money.

You've got to have money on you: people might not have change on them.

You don't know where your money's going: no interactional element whereyou see the result of any donation you make, or exactly what it will gotowards.

There is shown in FIG. 14 a basic example of how an embodiment of thePUSH function may work, replacing library pot. The representation inFIG. 14 is intended to show the same scene as where the donation potpreviously was. It could be located in exactly the same location, by theexit of the library. But there's no pot.

Where there used to be a poster ad saying ‘SUPPORT YOUR LIBRARYSERVICE’, with a girl reading, there's now a poster ad with anold-fashioned, slightly humorous looking man (possibly with a monocle),which says “PUSH US OVER THE EDGE DEAR CHAP!!”, and a messageunderneath, which says “Push our cause to create a new audiobook wing.Link up”. So you now know exactly where any money will go—towardbuilding a whole new audiobook wing, which you might benefit from, or beinterested in seeing happen.

There's an icon just to the right of that, which says PUSH, which has ascan-able part (ie any element you can use that interacts with a smartdevice), just to the right of the word PUSH. User can just run, scan,swipe, or hold your smartphone over the scan-able part (or in any wayengage it), eg engaging the scan-able/interactive element with thecamera of the smartphone or smart device) and preferably without furtheraction needed, user will preferably be asked whether user wants to PUSHthe Library Audiobook Wing cause. There is shown in FIG. 23 an exampleembodiment of what may appear on the smart device/smartphone. (It isfeasible an App (eg a scanning app and/or an app specific to thiscomputer implemented method for dispersing funding, (ie an app relevantto and/or tailored for this system) may be required to achieve this).

The user may be able to move the left shaded part on the left side ofthe PUSH bar 303 at the bottom of the screen by holding a thumb (orfinger) over it, and ‘swiping’ the thumb (or finger) from the left ofthe bar to the right. When this is done, a new screen may appear,stating words to the effect of that the user has PUSH'd the cause. Thisis just one example—any button or any means or any method may beprovided.

User may be able to see a cause video before deciding whether to PUSH,(This video (or any information) about the cause may be viewable on asmartphone/smartdevice, and access to it may be facilitated byinteracting the phone the interactive/scan-able element), or some moreinformation about the cause and its mission. It may be required that apassword is inputted in order to PUSH in this way, to prevent anyonestealing someone's phone and using it to miscellaneously PUSH a causewithout consent of the true user account holder and/or smartphone owner.

The phone, in one way or another, is preferably sync'd with the user'saccount, so details that the user has PUSH'd this cause may then berelayed to the user's iaccount. (This may require an internetconnection, thus the phone/smartdevice may be internet connected. Suchinternet connection may be required to relay the information to theuser's account and/or simply to execute the PUSH command (or othercommands, such as LINK). It is feasible, even if the device is offline,that the setting may be saved and/or stored by the system so that, onceinternet connection has been re-established, the command(s)/informationcan be relayed to the user's account. Alternatively, technology may beused so that an internet connection for the user is not required—forexample, the user may PUSH a cause using their smartdevice when offline.This information may, in some other way, be sent to the system (eg to asystem mainframe), which may then relay the information to the user'saccount (via internet connection or any other means). Mobile phonenetwork(s), for example, may be leveraged to facilitate flow of suchinformation from a user's smartphone to the system (eg a systemmainframe), which mainframe may then be able to dynamically relay theinformation to user accounts. This is just an example.

In order to activate the PUSH function like this, user may need todownload an App, or some sort of scanning technology and/or Iterative™Democracy scanning technology so your phone can carry this out. If userhas not already got this on user's phone, there is shown by way ofexample, in FIG. 14, below the PUSH icon, another example scan-ablecode/interactive element 18 below. User may be able to find the App by,for example, searching for it on user's phone (as user would search forany App), or, for example, scanning the lower scan-able code (as shownin FIG. 14), (or any other element that facilitates as such), and itwill either set user up automatically, or get user started with the setup process.

There may be many different ways of user sync'ing their phone/smartdevice—one way may be that user's phone is sync'd when user first setsup user's account, just by user inputting user's mobile number when usersets up user's account. In other words, user's phone may becomeassociated with user's user account. Another way may be to download theApp on user's phone (which may be a programmed App), and then sign inwith user's account username and password (or sign in in any other way).

A user running their smartphone, card, device, etc across the PUSH icon142 (or any other element) may allow them to watch a cause video ontheir smart device about the cause mission and how their dispersementswill be used.

So if user PUSHes the cause, user's account settings and/or dispersementpatterns are altered to PUSH the cause.

Now, whenever user buys a product from the platform and/or system thatdisperses a dispersement to a cause(s), a portion or a whole of thedispersement amount (perhaps a very small fraction of the overall profitgenerated, or perhaps more, or perhaps a whole) is PUSH'd (ie dispersed)to the Audiobook Wing Library cause.

For example, if the user bought an item from ishine® baby—a pram thatcost £45.00. By example, it generates £20.00 profit, 33.3% of which (onethird) goes to a kids health and wellbeing cause for kids with eyesightdisabilities in your community (user may even be able to limitdispersement to within user's own community or area). This means £6.67would be due to go to that cause, but because user is PUSH'ing thelibrary cause, a portion or a whole of that amount preferably goes tothe PUSH'd cause. 23 p (as an example) out of the £6.67 may now go tothe library audiobook wing cause. This is all happening without the userspending any more than they would usually spend, and most of it (or allof it) is happening automatedly, without action required from the user.

The example described above is represented in FIG. 24, where, if theuser has PUSH'd the Audiobook Wing library cause, and then gone out andbought an ishine® baby baby pram later that week, then a small portionof the £6.67 dispersement (in this case 23p) is routed to the PUSHcause. (Significant back-end coding/programming may be required toimplement this).

A user may have (ie be allowed to have) more than one PUSH cause. It isfeasible number of PUSH causes may be limited for each user.

User got a pram, dispersed £6.44 to a cause to help kids with eyesightdisabilities in your area, and also dispersed 23p to the PUSH'd cause ofbuilding the library audiobook wing.

This ‘Added Value Experience’ of the computer implemented method maysometimes be even more important to the user than the product purchaseditself?. This is what is termed ‘buying in 3D’.

Returning to the library donation pot example, it is clear that thismethod is superior, and it by-passes all of the problems associated withthe donation pot:

The problem of forcing the person to think, and take significant action:With PUSH, user hardly needs to take any action—in this case, justswipe/hold phone over the PUSH icon. Of course, PUSH could be initiatedby any other means, eg a user could search for a PUSH cause, similar tohow users of smartphones can search for an App and then install it—so auser could search a PUSH cause, and then PUSH. Thus the system maycomprise a search engine for causes to PUSH (and may have a database ofall PUSH causes). The system may comprise a database of all causes.

Another means of how to PUSH may be via a user's account, where theymight be able to PUSH a cause (eg listed as a dispersement cause on oneof their previously purchased items). They may be able to search for aPUSH cause from within their user account. Similarly a user may be ableto PUSH a cause from within a website (not necessarily their useraccount), which may require them to sign in.

The problem of the psychological effect of ‘spending outside of yournormal spending’:

In this example, no spending needed at all—so it never triggers your‘I'm losing money/power’ circuitry.

The problem of having to have money on you: With the PUSH function (asshown with the library example), there's no need to have money onyou—all dispersements to the cause come from your future spending.

The problem of not knowing where your money's going: With the exampleshown, the user knows exactly where their money is going (to buildingthe library audiobook wing), but on top of this, user may even have seena cause video, or more information on their phone about the wholeconcept. User may even have LINK'd to the cause so user gets updates/isupdated on the mission and preferably an update video when it'scomplete. Maybe user even gets a special alert when it's the mission iscomplete (ie audio wing built and opened) to come to the opening. Souser has huge motivation compared to the old donation pot system.

So user can PUSH a cause without even buying anything, and user candisperse funds to that cause in the future when buying items, even froma brand(s) in no way related to the cause.

The PUSH function can be particularly powerful in terms of DisasterRelief.

Examples of BIG PUSH (eg for Disaster Relief)

BIG PUSH is a function that may only be initiated in times of DisasterRelief, to generate tens of millions of dollars (or more) when needed,in a very short amount of time.

The best way to understand how BIG PUSH works is via an example. Anexample will be given relating to the Ebola crisis (2014).

In the Ebola crisis of 2014, there was a shortage of high qualityequipment and organizational facilities. This was leading not only tounsanitary conditions that were increasing transmission of the virus,but was also leading to many of the health workers themselvescontracting the virus, many of whom died.

This is a type of situation where the BIG PUSH function could be used,perhaps on a global level, to generate tens of millions of dollars in avery quick amount of time.

If a global BIG PUSH was initiated, every single user account holderworldwide (which could number in the billions) will be sent an alert.Any ‘segment’ of users could be targeted. A segment could be a segmentof users who live in or are from a particular community. In thisexample, the segment targeted in this BIG PUSH example is the whole userdatabase, because all users are targeted. An alert could be provided inthe form of an email, (instant) message, via smart device (eg phone), oreven on a website where user has signed in to user's account (preferablya platform user account), or as a message for the user when signed in totheir user account.

When a BIG PUSH is called, user may see an alert inside user's account,or if user is browsing through user's account or a website where userhas signed in to user's account, user may see a small graphic or adnotifying you about the BIG PUSH.

If user opts in to the BIG PUSH, then, in on embodiment, a portion (orperhaps all ie a whole) of user's PUSH dispersement(s), (which wouldusually go to your PUSH cause(s)), goes to the BIG PUSH cause instead,which in this case, is the Ebola 2014 crisis. In an alternateembodiment, a portion or a whole of any or all dispersement(s) (notlimited only to PUSH dispersement(s)), is dispersed to the BIG PUSHcause.

The BIG PUSH cause may have different missions (please see FIG. 31, anddescription thereof). So the Ebola Crisis 2014 may have one mission setup (with a required total, for example, which may be called a ‘missiontarget’ or ‘target amount’) to buy and deliver high quality protectivesuits to health workers; it may have one cause (with a required total,ie ‘mission target’ or ‘target amount’) to send extra health staff tothe area; there may even be a mission set up (although this would bemore a medium/long-term goal) to put funds towards medical research tofind a cure for the virus. (This could be an optional PUSH cause whenthe BIG PUSH is over).

The truth is, such is the ability of this computer implemented methodfor dispersing funding to generate vast amounts of funding, that withthe issue of funding taken care of, the secondary aspect of how thefunding is used, and how effectively it is used, is really of moreconcern than the ability to fund the total itself.

User may play a far more interactive part in the crisis than withpresent donation systems or news outlets; at the moment, when a personwatches the News and sees news of a crisis such as this, the user isremote from the crisis—user has no real power to affect the situation.This inventor sees a future where, on the News, instead of the Newschannel reporting to a viewer in a non-interactive way, the News readerwill inform the viewer (and keep the viewer up-to-date on) on missionstatuses of the BIG PUSH, and may inform the viewer/user about causemissions user can PUSH as part of the BIG PUSH, or even engage theviewer/user in voting to make decisions regarding the disaster relief(or any other aspects relating to any BIG PUSH).

User may even play a part in how the missions progress (and thereforehow the Disaster Relief progresses). This could be done by decidingwhich missions to PUSH, or there could even be a vote for whichmission(s) should be PUSH'd, with perhaps all users involved in the BIGPUSH having a vote, potentially run via the user account system, whereeach account gets one vote. By voting, user plays a part in deciding howthe crisis is resolved. Again, no spending is required on the part ofthe user, although preferably the amounts dispersed, ultimately,originate from spending by the user (which result in dispersement(s).User may be able to donate too. The computer implemented system mayinclude means for the user to donate, as an added way the user canprovide assistance. Donation may not be required if large amounts offunding are generated.

This system is economically positive because it incentivizes spending;if a crisis like this is ongoing—if user (or a vast amount of users) areinvolved in the BIG PUSH of the Ebola crisis, (eg they have alreadyopted in and/or had their dispersement patterns altered to PUSH the BIGPUSH), next time user is shopping at ishine® baby for their two children(whether it be online or at a retail outlet), they are more likely tobuy a product(s) for their new child- and possibly buy extra things fortheir kids—after all, because some of that money is preferably going togo to the Ebola Crisis cause, and user can follow it next time user iswatching the News to see what their money (ie spending/funding) hasdone. Other means to follow the crisis and/or BIG PUSH may be provided;for example the platform may itself provide updates and/or reporting onthe crisis and/or disaster relief and/or BIG PUSH.

And there may also be provided an option to ‘spend outside of user'snormal spending’.

Eg there could be an option to also donate an amount, eg £5, or, ifthere are any charity songs associated with the BIG PUSH overall cause,they could be buyable from within a user's account, or they could bemarketed from within a user's account. Preferably, however, the systemruns purely off spending that is not outside the user's normal spending.(ie not requiring donation, etc).

Example of BIG PUSH™ Set to Default

It may be that all user accounts are set to BIG PUSH by default—iewhenever there's a BIG PUSH, user is opted in by default, eg unless userchooses not to be. This could lead to far better saturation. User may beable to alter this setting from within their user account so that, bydefault, user is not opted in to BIG PUSH unless user actively makes achoice to opt in.

BIG PUSH™ (Global vs Local)

The Ebola Crisis was an example where BIG PUSH may be activated on a‘global’ level.

The Ebola crisis, however, was probably a small example (from afinancial point of view and others) compared to examples like the BoxingDay Tsunami of 2004, where 200,000 people died and many towns wereeither desolated, or wiped off the map.

But BIG PUSH may also be possible on a more ‘local’ level (ie on anational or community level). An example of where a local (in this case,national) BIG PUSH may have been initiated would have been HurricaneKatrina in New Orleans, USA. This computer implemented method may haveallowed people (including US citizens) to take on a more active role inrebuilding damage and/or these communities after Hurricane

Katrina. A BIG PUSH could have led to drinking water getting to thesurvivors quicker in the direct aftermath. If a BIG PUSH were initiated,citizens of the United States may have had the power to preventcommunities remaining in a state of disrepair, years after the disaster.Even today, neighbourhoods in New Orleans remain in ruins due toHurricane Katrina's effects. If a BIG PUSH were initiated globally(perhaps for one week), followed by 4-5 weeks locally (nationally toAmerica—ie to all user's who live in and/or are from the United States),followed by months locally to Louisiana and New Orleans, it may havebeen possible to re-build every community and/or all damage. Even alocal BIG PUSH (ie local to American iD™ users) could have generated avast amount of money.

Similarly, perhaps the Ebola Crisis (or even funding to have created avaccine in the first place) could have been generated by a BIG PUSHlocal to the African continent. (ie a BIG PUSH with the segment beingall users based in (and/or from) Africa). Thus such information of whatcommunity and/or territory the user lives in and/or is from may berequired for a user's account and/or set up and/or use of the systemand/or platform. That information can then to used to target segmentsfor a BIG PUSH, or for any other reason.

Another benefit of ‘local’ BIG PUSH (rather than a global BIG PUSH) isthat it means all the other communities not involved in the BIG PUSHwill continue to PUSH dispersements to their standard PUSH causes (andmay have all of their dispersement(s) to any cause(s) from purchasesunaffected). Many of which causes are very worthy causes and would benegatively impacted if their dispersements were taken away ordiminished, which could happen in a time of global BIG PUSH.

Delaying of PUSH™ Dispersements by 24 Hours

Regular PUSH dispersements (or any dispersement(s) not limited to PUSHdispersement(s)) could be on a 24 hour delay cycle (or a delay cycle ofany time amount) before they' are actually processed/sent to theirrelevant cause. This could be useful for when a BIG PUSH isinitiated—for users that are involved in the BIG PUSH may have thedelayed PUSH dispersements routed to the BIG PUSH instead, which maycreate an initial boost of funding. This may occur by default, or may beprovided as an option (ie choosable) by the user, eg via their accountsettings, which may be alterable from within their account.

So BIG PUSH can send all (or a portion of) your PUSH dispersements (orany or all dispersement(s) to the BIG PUSH cause, and it can help userto play an interactive part in Disaster Relief, maybe even playing apart in deciding how to help those in distress.

A next feature which will herein be discussed is how a user can createtheir own cause.

Spontaneous Cause Creation

A user (or ay person) may be able to create their own cause.

An example would be a run-down set of tennis courts in a park. In thisexample, we may imagine there are two courts next to each other, butthere's no fence around it, the trees have overgrown the area, and thecourt surface is very bad, so it's of no real use for playing tennis.

One of the reasons bad things like this happen (even in nice areas) isthat there's no real means for people to actually do anything about it.If a person wanted to get this court repaired, that person would have totake on a lot of work, finding out who to go to, applying to thecouncil, etc. Then they would have to persuade them to fund the repair,which in all likelihood, they just won't do. There's just too manybarriers in the way of getting this done (or even getting started). Sonothing gets done.

But with the PUSH function, for example, (or any other function of thiscomputer implemented method, not limited to the PUSH function), a usermay be able to spontaneously set up a cause that other people can PUSHand/or disperse dispersements to.

As an example, a user (or any person) has set up a cause. A user maybecome aware of this either by a sign or icon near the court (similar tothe library example, you might be able to interact your phone with aninteractive element to find out more information or facilitate PUSHingthe cause), or by user's smartphone buzzing to denote user is near (iein proximity to) a cause. Thus the system may include a proximity systemto alert a user that a cause or PUSH cause is near. This may or may notbe programmed as part of the App aforementioned, or any App and/orsoftware usable and/or downloadable and/or installable and/or installedon the device.

As an example, they cause creator may have made a quick cause video,which might be as simple as a video they took direct on their smartphoneshowing the court, and stating their intent to repair or rebuild it.

It's also possible, especially if user lives near this area, or havetheir user account optimized/personalized to find out about these typesof causes, that user may see information, or even an ad, for this causefrom within their user account, or that it is sent out to user, eg byemail. It's even possible that when causes are nearby, user's phone maybuzz (or alert you in any way). Thus, when walking in the park, yourphone (or any smart device, computer, etc) may alert you as to the factthat there is a cause (especially if it is a PUSH cause) in proximity toyour location. Thus the system may comprise a cause proximity system(which itself may comprise an alert system). It may also be possible fora user to search for causes within a certain area or place. For example,user may input into the search engine the name of the park. The systemmay, as a result of the search, show the user all causes (especiallyPUSHable causes) within (or to do with) the park.

However user becomes aware of the cause, the PUSH function now functionsa lot like crowdfunding. Once user accesses the cause (eg via user'ssmart device if user is in the park, or, for example, on any device (egPC, laptop) at home, on a computer, etc), user might be able to get moreinformation about the cause, and in particular about the mission.

In this case, the mission may be simply to repair the court, but usermight see more details—for example, with the overgrown trees, it mightonly be possible to re-build the court sideways as one high qualitytennis court (rather than two).

Perhaps there's also a plan to build a high-quality scoreboard as partof the tennis court re-build. Maybe there's a plan to make it an indoorcourt. That might cost more. Maybe there's even a choice of differentpossibilities for how the court could be built. Perhaps it's even beenput forward that, instead of a tennis court, a small indoor, heatedbasketball court could be built, or maybe an indoor multi-purpose sportsarea. And maybe it goes to a vote from users (including the exampleuser) for which option is chosen as the mission for this cause. The votecould be limited to PUSHrs of the cause, or LINKrs, or both, and/or maybe limited to those living locally to the cause. (Those living locallywithin that area may be segmented by the platform into a segment, withonly those users in that segment able to take part and/or PUSH and/ordisperse, and/or LINK, etc, in this example. The vote may only beavailable to people who are PUSH'ing the cause.

It's possible that the system is set up so that users can put forwardsuggestions for what the mission should be (ie what should be carriedout).

As mentioned in the previous chapters, if user PUSHes the cause, aportion or a whole of user's overall dispersements preferably go to thiscause. If six thousand people PUSH the cause, then an amount such as£15,000 could be funded very quickly. That could be all that's needed tocomplete the mission and get a beautiful court re-laid and built—oneuser can walk past every time user walks through the park, or even usethemselves.

Further example; next to the tennis court, there's may be an outdoorkids' playground. The playground is used by a lot of kids, who seem toenjoy it. But perhaps it gets too cold in the winter, and the parentsdecide to create a cause to build an indoor section of the playground.Perhaps this becomes a cause associated with ishine® baby, for the areaor city the park is in—(it's possible certain types of causes will onlybe fundable (even via PUSH) via certain brand(s), especially onesrelevant to that area and/or community). With so much kids' wear beingbought, this could be funded in no time. It's possible all buyers ofishine® baby within that area will be notified, or it that the causewill be featured, which could be done via a message and/or displaywithin the users' user accounts- and possible it could be communitybased round just that area, so that only users local to that area arenotified. The platform could isolate them as a segment.

And there could even be a small cause set up for an outdoor table tennistable, so there's a little heated, indoor area, with a better qualitytable—perhaps all of these causes (tennis court/indoor sports court,indoor playground section, and table tennis area) could be incorporatedinto one cause, to build one centre that does this all. Some may likethat idea, some may not, so again it could be voted upon (preferablyvoted on by users of the platform).

Immunization Against Recession

In times of Recession, trillions of dollars are spent every month. Inthe UK alone, billions of pounds are spent every month. And in acommunity such as Liverpool, with 465,000 inhabitants, vast amounts ofmoney are spent every month.

If there were a community brand selling clothing, cutlery, and otheritems, where one third of all profit generated, (for example), wasdispersed back into the Liverpool community, invigorating the communityand giving the people of Liverpool the power to create the world aroundthem, it would have these two affects:

1) Simply by nature of the vast amount of money dispersed back intosociety, it would, to a certain degree, immunize the community againstRecession, and

2) Due to the heavy incentivizing nature of buying from such a brand, itwould incentivize spending. This is phenomenally important as it iswell-known that one of the major exacerbating factors of Recession isthe psychological effect of fear and caution in buyers that leads tothem stopping spending, caused by the fear of Recession itself.

Points 1), and 2), in combination, make this computer implemented methoda highly effective system for immunizing, or substantially immunizing,whole communities (physical or virtual) from Recession.

What is the Present Computer Implemented Method?

The present computer implemented method for dispersing funding is arecycling of Energy/Money. Society, ultimately, is a system, and thesystem runs off Energy, including money.

In our current socio-economic system, Energy/Money is lost. This may beone of the reasons why we continue to experienced recessions, and whythe recession of 2008 hit so hard. No system can haemorrhage Energy(Money), and continue to function effectively. (The haemorrhaging ofEnergy/Money is, in itself, a sign of lack of efficiency).

With the present computer implemented method, this does nothappen—Energy (even in every particular sale) is recycled back intosociety. (This is shown in FIG. 24).

This aspect of what has been disclosed is shown best in FIG. 25, whereit can be seen that there is symbiosis between all elements of thesystem.

Nature does not require profit. It does not give you life and ask forsomething back. Nature is harmonious; in a state of balance. Our presentsociety's selling system, (without the inventive concept(s) disclosed),(characterized by Capitalism primarily defined by profit), is not, ormay not be.

The present computer implemented method for dispersing funding,particularly using brand specific to a community, is in balance. Itrecycles Energy (Money) (to the benefit of the community and/or users).

It both enhances, and problematizes, the idea of ‘profit’.

Until our economy is more representative of Life (Nature) itself, itwill continue to be out of balance, and will continue to suffer fromintermittent recessions.

Staffing/Job Creation

The system (ie, the present invention(s) disclosed) may require staff,and may create many jobs. For example, it is possible persons may beemployed as ‘cause checkers’ or in a role similar or related to this.

The job of a cause checker may be to check that causes (especially thosecreated or spontaneously created) conform to what is consideredappropriate for a cause.

The system may allow for a party to create a cause, and then put forwardthat cause to the system with a view to having that cause dispersed to.It goes without saying, then, that it may be necessary to have a causereceiving system, and may be necessary to have a cause checking system(which may both be integrated to form one wider cause ‘receive andcheck’ system). Thus the cause may be checked to see whether it isdeemed to be appropriate and allowable for it to be included as part ofthe system.

Obviously self-benefit of a cause creator is not the intent of thepresent invention(s)/disclosure. Thus it may be checked that the causecreator has not created the cause for self-benefit (especiallyfinancially, but potentially for other self-benefit reasons).

Furthermore, the present disclosed concept(s) is intended not tosegregate. Therefore it is very likely that religious organisations andestablishments will not be allowed to create causes (and go on to havedispersements made to those causes) in order to have money dispersed tothemselves (ie their own organization(s)). This is not out of any maliceat all towards such institutions (or allegiances), but it will beobvious that, despite good intent, religion (and beliefs relating toreligion can, in certain situations, lead to both normal (which may bepositive), and even to problematic, segregation. It is therefore likelythat such parties must rely on ‘spending outside the normal spending’ oftheir following (ie donation), as they have done up to this pointwithout the benefit of this system. They may, however, be able and/orallowed to leverage/this system (and any of its feature(s)/disclosurefor causes such as charitable causes they are carrying out eg buildingof schools, etc in Africa. But it it will likely not be allowed for sucha party to simply set up itself (its own church) as a cause, and havepeople disperse (money) to them. This is disallowed on two counts:

-   -   1) on the basis that the cause (whilst it may be positive) is        segregational, and not a celebration of what makes us the same    -   2) on the basis that it is a clear act of self-benefit (which is        not allowed)

Furthermore, if the African school cause (example, above) is segregatedin that the school only allows for Christian teaching, or that allattendants must be Christian, it is possible (dependent on the nature ofthe segregational aspect) that it may not be allowed. This is in nodisrespect to any religion in any way.

These rules may be the same for any religion, for example (and othergroups).

This may require significant policing, and therefore significantstaffing. With the example given above in mind, it will be clear thesystem may comprise a cause checking system, whereby a party can createa cause, and send it (ie deliver it in some way) to the system, therebyrequesting that it be allowed as a cause on the system (that can bedispersed to). Such a system may include a means for sending (ledelivering) the cause (ie cause request) to the system. Thus a means maybe provided for the cause creator to deliver the cause (ie causerequest) to the system. The cause (ie cause request) may then beevaluated (and/or checked) via the cause checking system (whichpreferably comprises at least one cause checker).

The means for delivering the cause request may include an onlinedisclosure form, which may allow the cause creator (who may be apersons, multiple persons, an organization, etc ie any party) todisclose the cause, and may allow them to disclose information about thecause (eg target mission funding amount), and may allow them to discloseinformation about themselves.

Thus the disclosure means may comprise an online means (of any type).The means may comprise a paper form, for example. The online means andthe paper form means may be templatized, so that cause requests can bechecked and evaluated quicker.

Causes to do with weaponry (especially creation of weaponry) may not beallowed.

It will be obvious that the system (ie the present invention(s)) couldbe a target for fraud. Therefore the system may be endowed with (iecomprise) all kinds of (or any) protective system(s) to protect againstfraud.

One example of how fraud may be attempted may be an attempt by a causecreator to profit from (ie steal, or via some other method) dispersementmoney dispersed to the cause, or to be deceptive and/or fraudulent insuch a way that they financially benefit.

One protective system which may be used to prevent this (or as part of awider system or set of systems to prevent this) may be the use of‘escrow’ account(s). Thus the dispersements may be held in an escrowaccount, or in any account the cause creator does not have access to.This may be the case whilst the mission target funding amount has notbeen met. Even once the mission target amount (which will now be calledthe ‘mission amount’) has been met, it is possible the system maycomprise further prevention system(s) to prevent fraud.

One such prevention system may be that the party(s) to which thedispersement will go to carry out the mission may be paid directly viathe Escrow (or any account inaccessible to the cause creator). In otherwords, it is possible the cause creator themselves never gets access to(ie receives) the money, but that, instead, the dispersements are heldin an account they do not have access to (eg Escrow), and from there gostraight to the party(s) carrying out the work for the mission when themission amount has been reached.

For example, in the earlier mentioned Jungle Lookout Tower causeexample, the dispersement amount may be dispersed into an account (egescrow) wherein the money is not accessible to the cause creator. Whenthe mission amount is reached, the money may be paid directly to theworkers who are building the lookout towers, so that they can startbuilding.

If the cause creator is also a party carrying out the work, it ispossible a cause planner or overseer may be provided to oversee (andpossibly take control of) the cause, so that once again, it is madeimpossible (or extremely difficult) for the cause creator to eithersteal, waste, or wrongly use/take the cause dispersement money. Such acause overseer may be used and/or provided for any cause, not limited toa cause where the cause creator is a party who must be paid to carry outwork on the cause mission.

The system (ie the present invention(s), or including any invention(s0)may recognize when a mission amount has been reached, and mayimmediately stop all dispersements to that cause. For example, if thelookout tower cause required £46,000, once that mission amount isreached, the system may immediately (and automatedly when programmed soto do) halts dispersement to that cause. The system may be intelligentso that it can then ‘work out’ where dispersements that otherwise should(or would) have gone to that cause should now go to. For example, if auser is PUSHing two causes (including the lookout tower cause) and thelookout tower cause mission amount is reached, all the user's PUSH moneymay now go to their other PUSH cause (instead of it being split betweenthe two). Alternatively, the user may have a new PUSH cause ‘queued’ inpreparation for when one of their PUSH cause mission amounts is reached,at which point the system may then automatedly (and/or intelligently)halt dispersement to the cause which has reached its mission amount, andsend PUSH dispersements to the queued PUSH cause instead. (The user maybe notified that this has happened. Such notification is also preferablyprogrammed into the system and is thus automated). Eg user may receive amessage stating “Mission amount completed for Jungle Lookout Tower.Dispersement to new PUSH cause ‘London Youth Music Studio’ activated.”

The system may send a message to users when a mission amount for anycause has been reached. Similarly the cause creator may be sentnotification when a mission amount for their cause has been reached.

If a cause has multiple missions (perhaps set up in a staggered order),once one mission amount has been achieved, the system may immediatelysend all new dispersement to the new/next mission of the cause.

Preferably the system is set up so that it can administratively makeimportant changes in a dynamic way. For example, the baseball capexample, shown earlier, had a set cause of Liverpool For Life™ Streetclean. Preferably the system is set up (preferably software-based) sothat an administrator, for example, can dynamically (and instantly)change which cause is associated with the cap (or any item) fordispersement. Similarly, a cause choice could perhaps be dynamically setup for the cap. Thus preferably an administrator, preferably viasoftware for the system, can, preferably via a computer interface, altercause associations, and many other things about the system—egpotentially alteration to percentage amount dispersed could be keyedinto the software, and this would dynamically (and instantly) alter thesystem with reference to the new input inputted by the administrator.Thus the system is preferably dynamically alterable. This may not belimited to the stated examples—eg price of the items may be dynamicallyalterable, and many other features. Such software (where the systemfunctions via such dynamically alterable software) may be licensable.Thus sellers and/or any party (eg a famous fashion brand) may want touse the system. Thus they may pay the proprietor of the system in orderto use it. They may either use the software themselves, or hire aspecialist (who may be a staff member of the proprietor) to set up theirselling with the software (which software allows them to use the presentsystem(s) for selling). They may decide that 33.3% of profit to bedispersed is just too much for their business model. Therefore with thesoftware, they may be able to alter this amount to, for example, 20% forall items, so that only 20% of all profit generated from sale of theitem is dispersed. They may be able to input into the system the priceof the item, and its cost price to them (The software can then work outwhat the profit is when the item is sold). Once they've inputted thepercentage of profit they want to have dispersed, the software can thenautomatically work out how much will be dispersed when that item issold. Therefore the party using the software need not input allinformation—much of it can be automatically worked out by the software).(If in the future, any means other than software is developed to executesuch action and/or function, it still falls within a scope of thepresent invention(s) and/or disclosure, and where the word ‘software’ isused, it can or may be read as meaning ‘any executable means or thingunder the Sun’.

(As stated earlier, dispersement amount need not necessarily be apercentage (of profit or any other amount), and may simply be an amount.

The software may feasibly allow the party using it (whether it be theproprietor or any third party that are paying a licensing fee for usingit) to apportion different dispersement amounts (eg percentages) todifferent items), or allow all dispersements amounts to be changedglobally. Eg during a ‘POWER SALE’, all dispersement amounts may go upfrom 33.3% (one third of all profit generated) to 50% (one half).Preferably, as suggested with description of the software (and/or anyback-end programming and/or code, and/or any means to carry out thesame) that may facilitate dynamic alteration of features with regard tothe selling system, this could be done globally using the software(and/or any back-end programming and/or code, and/or any means to carryout the same) with a very simple alteration that would then globallychange all dispersement amounts for all items from, (in this case),33.3% to 50%. This may be done by an administrator.

In terms of fraud protection, it may be extremely important (orrequired) that precise (or exact) budgeting is set out before the causeis allowed to go active to receive dispersement. This is to preventdisorganization such that a mission amount may be achieved, but thecause creator then fails to complete the stated cause mission (egbuilding the lookout towers) on account of the fact that the missionamount turned out not to be enough. (It may also help prevent fraud).

Therefore it may be required that all such budgeting is organized,pre-planned, drawn up, and well thought out before the cause is allowedto go active for dispersement.

It is feasible the system (ie the present invention(s) and/ordisclosure) may employ (and therefore may comprise) staff (who may, forexample, be called ‘cause planners’) to make sure the cause concept (egbusiness plan/funding plan) is sound. These cause planners (or any staffmember) may even oversee the mission as it is taken on (ie they may bean overseer). Thus, for example, a cause planner/overseer may travel tothe Jungle to oversee the Lookout Tower cause, or may oversee itremotely (ie not being there).

Since significant staffing may be required, which may require the systempays an extremely large amount to staff, it is feasible that the system(ie proprietor of the system) may take a portion of money from thesystem (eg feasibly from the dispersement money) in order to pay staff.For example, in the same way a well-known online payment system chargesa transaction fee for every time it is used as a payment system by auser charging a customer, so the iD™ system may take an amount (feasiblyfrom every transaction), or any amount based on any other method forextracting money from the system. This may come out of dispersementmoney (eg PUSH dispersement amounts), or, for example, each user may becharged a (small) amount, (eg 30p per month) to use the system. If thesystem has its own integrated payment system, this could be used tocharge the user in such a way. (Any method may be sued to generate moneyfor staffing). The system may be run at profit or may be non-profit.

It will be obvious that such a system may require extremely significantback-end coding/programming and the like. Thus a significant amount oftechnical staff may be required, both to create and maintain the system(which may primarily be software-based and/or back-end coded, and/or thelike to carry out the invention concept(s0 as disclosed) and to createand maintain its website (and other) interface. There may also berequired significant staffing for customer service issues. Again,payment for these staff may be funded by the system receiving a portionof money from the users and/or from any other means/avenue with respectto the system (eg from dispersements and/or sellers, or any otheravenue). Such payments (ie staff payments) may be factored into thesystem and/or platform as ‘outgoing payments’. As mentioned previously,this (and any other information) may be used by the system to generate a‘target profit’ or ‘target loss’ amount (or non-profit amount), whichmay be programmed into the system to target an overall profit theplatform and/or system generates.

The system may be licensed out to sellers, who may be charged for usingit (thus generating money for proprietors of the system).

It will be obvious that brands mentioned (such as ishine baby, etc,which is preferably an in-house brand of the proprietor of the system)may themselves create jobs, and may function via retail store(s), andmay also function via an online store(s), thus creating jobs.

It has been stated that cause creation (eg by cause, charities, etc) maybe an important aspect of the invention, and also that spontaneous causecreation (eg by an individual in order to repair a tennis court in apark, for example) may also be possible. It will be obvious that helpand/or a templatized system may be required for this.

For example, to give an example of a templatized system, when a cause(such as the tennis court cause) is spontaneously created by a party,they may have to fill out information on a template (preferably this canbe done via computer, smartdevice/smartphone etc. Some of theinformation may be personal, some may be for viewing by viewers who viewinformation about the cause. There may be provided an upload system sothat a video, for example, can be uploaded to the system. Alternatively,a video may be inputted simply by inputting its URL (eg from a videowebhosting site).

Other questions may include things such as ‘cause name?’, ‘missionamount?’, ‘Overall intent of the cause/cause mission?’, (or questions tothat effect, etc. Once information has been inputted, it may be sent tothe system, and/or directly put onto the system. (eg for viewing and/ordispersement by users).

It will be obvious that high quality video (and perhaps other aspects,such as graphics) may be useful in getting more people to PUSH a cause(or buy items to which the cause (mission) has been apportioned). Forexample, for the tennis court example of a spontaneously created cause,if, as part of the information available to viewers, high qualityrenders of the proposed finished repaired court were provided, it mayhelp people understand and be more motivated by the vision, andtherefore they may be more likely to PUSH the cause. Similarly, incertain cases, this could be useful with more standard causes (egcharities, or a cause to help kids with certain health problems), wherea cause video may be particularly useful in quickly helping peopleunderstand what the cause (and cause mission) is for and what the intentof the mission is, which may lead to more motivation of users to PUSHthat cause (or disperse to it in any way, eg by buying at item to whichthat cause has been apportioned, or deciding to disperse to that causeif there is a cause choice).

Such video and/or graphics, (or any other assets to help a cause) may beoffered to the cause creator. This may be done as part of the system.The proprietor of the system may gain financially if such things(graphics, video, etc) are bought by the cause creator. For example, ateam (or individual) may be paid by the cause creator to create suchassets (video, graphics, or anything else). The proprietor may get ashare or portion of such payment. Thus the system may feasibly comprisea database of such cause asset providers, who may provide (and create)assets such as video, graphics, which may be paid for by the causecreator. The system may include means for the cause creator to findand/or hire such asset provider(s). Eg they may be able to post theircause job via the system, and find asset providers in that way, or haveasset providers contact them with a view to carrying out the work (orbidding to carry out the work). There may be provided means forcommunication between the cause creator and asset provider (which assetprovider may be an individual or team, etc). There may be provided meansof secure payment for the cause creator to pay the asset provider, whichpayment may feasibly be held in escrow whilst the work is done by theasset provider. It has already been stated the iD™ system may comprise apayment system—this payment system may be used to facilitate payment bythe cause creator to the asset provider, and the proprietor of thesystem (or the system itself) may retain a portion of the payment (whichmay be a percentage, which may be approximately 10%, for example).

In use, (with reference only to cause activation), to give an examplefeaturing ishine baby, a kids charity (not related to the brand) maycontact ishine baby with a desire to have their cause activated fordispersement. They may disclose/deliver their cause/cause request toIshine Baby via an online disclosure means (eg a form, with questions).

A cause checker may check the cause (request) to check the cause meetswith criteria of the system and is deemed appropriate.

A cause planner may check the cause is financially sound and is plannedeffectively and realistically to meet its objectives (ie complete itsmission), which may include checking the mission amount and/or budgetingis correct. The cause planner(s) may help the cause plan such thingscorrectly and appropriately. Thus this stage may feasibly include ‘help’for the cause to set out their cause/mission correctly.

A cause overseer, if the mission amount is achieved, may oversee themission being completed.

Thus the system may comprise a cause checking system/stage; a causeplanning system/stage; and a mission overseeing system/stage. Note, itis feasibly all these stages/systems could be carried out by one personand/or team, or by many).

If allowed, an escrow account (or an account not accessible to the causecreator) may be set up. This may potentially be a real bank account.

The cause (and thus dispersements to the cause) may then be given aposition within the system. This may include the cause being apportionedto sales of certain item(s) so that when those item(s) are sold,dispersement(s) are made to that cause. Alternatively, the cause may beset up as a PUSH cause, and thus it is feasible a cause may be set upfor dispersement in such a way that does not include it beingapportioned to a certain item(s). It is feasible a cause may be set upboth being apportioned to certain item(s), and also as a PUSH cause, sothat it is PUSHable.

In certain situations, (or for certain item(s)), the cause may be set upas a cause choice for when certain item(s) are sold.

How the cause is set up and/or apportioned on the system fordispersement is preferably dynamically alterable within the system viathe system software (or the like). Such alteration may be done by amember of staff, eg an administrator.

Once set up and apportioned, dispersement may begin.

Once the cause's mission amount is reached, dispersement may beterminated. This may be done intelligently/automatedly by the system. Anext cause may already have been allotted (eg to the item(s) to whichthe cause was previously apportioned, so that dispersements immediatelystart to go to the new cause (or new mission of the same cause) once themission amount is reached. Thus the system may include ‘queuing’, wherethe system comprising means (preferably via its system software) to‘queue’ causes (or cause missions) so that once a mission amount isreached, a new cause or cause mission is allotted to the item(s) thatpreviously resulted in dispersement to the mission whose mission amounthas been reached.

The embodiments described above are provided by way of example only, andvarious other modifications will be apparent to persons skilled in theart without departing from the scope of the invention.

Referring to FIG. 26, there is shown a representation of an embodimentof a computer implemented method that may be claimed. There is shown aplatform 210 (represented by the large outside circle 210, whichcomprises a plurality of brands 212, each of the brans being related toa specific community. There is shown an example brand 212, 213 which isshown as a brand that supports and relates to the UK city of Liverpool.This is a geographical community. The brand may be called Liverpool ForLife™ (or Liverpool 04 Life), for example, thus having a name that makesclear that it supports/relates to that community. The brand may in factsupport the whole Merseyside area (a UK ‘county’). There is shown abrand 212, 215 that supports and relates to the dog and/or animalcommunity. Purchases of its products lead to dispersements towards dogor animal causes/missions. The brand may be called idog®, for example.This community is a virtual/abstract community, in that the dog andanimal community/dog and animal loving community has no geographicalboundaries. It is feasible though that the platform may be configured sothat geographical limitations could be relevant to such a brand. (eg auser based in a particular city or country (ie territory), when they buya product(s) of the brand, incurs a dispersement to dog and/or animalcauses related to that particular territory/community.

There is shown an optional second geographical community brand 212, 217,which by example is to support/relate to the U.S. state of Florida. Thisbrand may be called SUN SHIINE® STATE, for example, a name that denotesthe state (ie territory/community) is supports, with dispersementsliberated from sales of its products going to Florida related causes.There is shown a brand 212, 219 that supports and relates to kids' andbaby wellbeing. Purchases of its products lead to dispersements towardskids' health and wellbeing causes/missions. The brand may be calledishine® baby, for example. This community is a virtual/abstractcommunity, in that kids' health and wellbeing has no geographicalboundaries. It is feasible though that the platform may be configured sothat geographical limitations could be relevant to such a brand. (eg auser based in a particular city or country (ie territory), when they buya product(s) of the brand, incurs a dispersement to kids' health andwellbeing causes related to that particular territory/community.

The term ‘computer implemented’ does not limit all steps of the example(or any invention) being carried out by computer. However, it will beobvious that the present invention(s) disclosed cannot be simply carriedout by humans. The invention discloses extremely advanced computerimplementation, and may require some of the most complex bespokeback-end coding of any computer system (including any programming and/orsoftware) ever built. It is not a process that is standard, and simplyuses any old machine.

Thus, in one example, there is provided: a computer implemented method(for dispersing funding (in a dynamic and organized manner) across aplurality of different communities), comprising: a platform 210, theplatform comprising: a plurality of brands 212, the brands each beingrelated to a specific community; and a computer system facilitatingaccount set-up for a user, wherein the account is usable for the useracross all the brands 212, and is thus defined as a platform useraccount; for each brand, collating causes, the causes being related tohelping the specific community of each brand 212; releasing a variety ofproducts across each brand 212; apportioning a cause or causes of thecommunity-specific causes to a product within one of the brands 212, andrepeating this with many of the products of the said brand 212, suchthat when the product is purchased, a funding amount is dispersed to thecommunity specific cause or causes apportioned to the product; carryingout the previous step, throughout the other brand or brands 212 of theplatform 210, so that all the brands have products with a cause or causeapportioned to them, such that funding is dispersed to the cause orcauses when the products are sold, the causes being related to thespecific community of the brand 212; receiving a purchase; recognizingthe user who made the purchase; recognizing the product that has beenpurchased; dispersing the funding amount to the cause or causes.

Preferably the computer implemented method comprises a further step ofrelaying the purchase and/or dispersement information to the platformuser account. It will be obvious that there could be a vast array ofcommunity specific brands 212 as part of the platform. It will also beobvious that having an over-arching platform such as this, especially ifthe user need only have one account usable across the whole platform,and thus all the brands 212, may be extremely useful. The user may alsobe provided with/sign up for separate accounts at each brand,separately, or in combination with the platform user account.

When the purchase is received (ie recognized), preferably the platformrecognizes the purchase. Thus a purchase is received, with a user havingmade the purchase. It may also be claimed in language such as ‘receivinginformation that a purchase has been made’.

Preferably the method also provides brand-specific viewability for theuser, such that the user able to see their spending and dispersements,specific to a particular brand, or all together. This may be done fromwithin the user's account as has already bene discussed in previousdisclosure. The user may be provided with a brand specific account.

Preferably the method further comprises receiving an amount datadefining an amount to disperse when the product is sold. This ispreferably a percentage of profit generated from the product being sold.Preferably this amount is 33.3% (one third of all profit beingdispersed), but it may be more or less, and may, for example, be 100%.

Preferably the method further comprises receiving a cost price for aproduct. (preferably for all products to be sold that lead to adispersement. Preferably the sales price is received. The computer (anyaspect of the platform and/or brands) calculates profit generated fromthe sale, via use of the sales price, cost price, and percentage amountto be dispersed. Such automation may be highly beneficial within thissystem, as percentages can then be changed, with the computerimplemented method not requiring human calculation to work out andchange dispersements amounts for each product. Preferably the percentageamount to be dispersed is alterable (or any amount to be dispersed isalterable), locally (ie to any individual product), or globally (acrossmany or all products). Thus, by changing the percentage amount to bedispersed, the system can alter all dispersement totals, without humanaction, and execute dispersement of the new amounts.

Dispersements (ie funding) to cause(s), may be sent direct to the cause,or funding may be ‘pooled’ until the funding target amount is reached.This amount may be called the ‘mission’ amount′ or ‘mission targetamount’, or ‘target amount’. There may be set causes (pre-determinedwith the user not choosing where the dispersement/funding goes. Theremay be provided cause choices (as previously explained. The computer (ieplatform, or any computerized part of the platform, inclusive of actionof any brands and computer action of the brands) may intelligentlydecide which cause(s) to disperse funding to is a user does not make acause choice within an allotted time. The platform (and computersystem(s) thereof) may recognize the product and/or user. The brand(s)(and computer system(s) thereof) may recognize the platform and/or theproduct and/or the user.

Information related to purchases and/or dispersements, across all thebrands, is preferably sent to the platform user account of the user,preferably storing preferably viewable by the user.

Preferably (especially in brands relating to a geographical community)staff are hired that are citizens of the community. Thus for Liverpool04 Life™, preferably the clothing is made in Liverpool, which can createa large amount of jobs for the community the brand supports/relates to.Similarly, preferably web designers, clothing designers, productdesigners, accountants, etc who work for the brand are citizens ofLiverpool. Thus preferably all or most, or a very high percentage (egmore than 90%, or more than 80%, or more than 70%, or more than 60%, ormore than 50%, of the staff of the brand are from the community thatbrand relates to.

Preferably the brands 212 of the computer implemented platform 210comprise a mix of geographical and virtual communities, wherein avirtual community is defined as being a community not defined bygeographical location. This is shown in FIG. 26. It will be obvious thatif one platform (especially one with advanced computer implementedtechnology, especially if the platform provides provides technologywhich all the brands depend on (or the user depends on) houses/comprisesall the brands, it may have significant user benefits. It may comprise avast array of community brands—for instance, there may be a communitybrand for every major city in the world, and perhaps for far moreterritories. This preferably the platform comprises a plurality ofbrands related to a geographical community. (eg FIG. 26—Liverpool brand,as well as

Florida brands (and perhaps hundreds or thousands more). There may bebrands for a whole country, the community of the brand thus being thecountry. In certain examples, the community of any of the brands may beany of: a city; a county; a country; a state. These are just examples ofgeographical communities. Preferably at least one of the communities isa dog or animal loving community, wherein funding from purchases ofproducts of the brand goes toward helping and improving wellbeing ofanimals or dogs. Percentage profit amount to be dispersed may bealterable globally, for a whole brand.

Percentage profit amount to be dispersed may be alterable globallyacross multiple brands of the platform, or for the whole platform.

User may be able to LINK to a cause the user has dispersed to, such thatthey are updated about the cause which they have dispersed to.Preferably this options only made available once the user has dispersedto the cause (or the user is only given full LINK functionality andfeature(s) once they have dispersed to the cause. Those that LINK to acause may together form a ‘segment’ such that the cause and/or brandand/or platform may be able to isolatedly communicate and/or engage withthose that have LINK'd (who will herein be termed ‘LINKers’). They maybe stored on a database. The computer implemented method may comprise orallow for or facilitate voting from those that are linked to the cause,the voting related to a future mission of the cause. This may allowLINKers to have a direct say/vote on future missions of the cause (oreven on ongoing mission(s). Votes could be received via the platform orout of the platform (and/or the process could be carried out outside ofthe platform)—nevertheless it is considered within a scope of thepresent invention and may be claimed)

It is possible 100% of all profit is dispersed to the cause or causes,the computer implemented method thus running non-profit. This may be100% of dispersement amount, or the computer implemented method may beconfigured (either for the platform and/or any brands and/or businessusing the system) to alter dispersement amounts to guarantee 100% of allprofit from the brand is dispersed. This may include receivinginformation relating to incoming sales and outgoing costs, the computerimplemented method further comprising alerting dispersement amounts toguarantee a particular profit or profit range for a business and/orbrand using the system (and/or the entire platform). The platform, orany brand within the platform, may thus be configured to balance thebooks, receiving data related to payments coming in, and receiving datarelated to payments going out, and adjusting dispersement amounts tobalance the books, or to try to reach a certain result with regard toany profit (or loss) generated. The target profit is not limited tobeing a non-profit total. The target profit which the computerimplemented method is programmed to target (and alter dispersements toreach the target) may be any amount, eg £5 Million.

The computer implemented method preferably further comprises allowing auser to push a cause, such that a portion or a whole of the user'sdispersement amounts from a future purchase or purchases are dispersedtowards the cause the user has pushed, even when the cause has not beenapportioned to the future product or products purchased.

In certain PUSH situations, it is extremely possible that no payment ismade by the user in the process of pushing the cause. An example of thishas been described with reference to the library example, where nopayment is made at the time of PUSHing the cause. As disclosed withregard to the library PUSH example, there may be provided a codedelement, or programmed element, or scan-able element, to facilitate theuser in pushing the cause. This may be provided to a cause, and may beprintable (eg printable QR code) which they may then display, thusfacilitating users in PUSHing their cause. If PUSH function is providedand/or carried out via a website/webpage, the element provided tofacilitate the user in pushing the cause preferably comprises a webbutton (eg clickable/selectable button), which initiates altering usersettings to push the cause. It may be required that the user signs in totheir user account in order to carry such an act out, or to initiate aPUSH of a cause. (exceptions may include a BIG PUSH, where the computerimplemented method may alter settings of the user account (and/orinitiate a PUSH to the BIG PUSH cause on the user account), without theuser taking an action (or being signed in).

Rather than a web button, a web link may be provided (eh a hyperlink,for example, or an HTML coded link, or any coded link/element, or thelike. As aforementioned, a a printable coded element may be provided fora cause, to facilitate the cause in getting users to PUSH their cause.If the cause has a website or webpage, they may be provided with a codedbutton/link or the like for display on a webpage, to facilitate a use inPUSHing the cause when selected. Whether in the real world (eg printedQR code) or on the web (eg link/button/image, etc), this is termed aPUSH facilitating element, and tends to comprise a code, to initiatealtering setting of the account of the user t PUSH the cause. As shownpreviously with reference to the library, this may be accrued out with asmart device (preferably a smart phone, but feasibly a tablet, or anyother device).

A PUSH may be carried out wherein the push is a ‘brand local’ push, suchthat the cause is only PUSHED (ie dispersements only sent) when otherproducts within the same brand as the cause that is being pushed, arepurchased by the user. This will now be termed a ‘brand local’ PUSH,because dispersements are only dispersed to the cause on purchaseswithin the brand (and therefore related to the community) the pushedcause is related to. Thus it may be that a portion or a whole of theuser's dispersement amounts from a future purchase or purchases are onlymade to the pushed cause on purchases made by the user from within thesame brand as the pushed cause.

Alternatively, it may be possible that a cause can be PUSH'd, and thatdispersements can be dispersed to the cause even when products arepurchased by the user that are from a brand (and thus related to acommunity) outside the brand (and related community) of the PUSH'dcause. Thus if a user PUSHes a cause for kids wellbeing (or for thelibrary), and purchases then made, for example, from a dog and animalrelated brand (eg the example idog®) result in dispersement to thePUSH'd cause, then that is said to be a ‘non-brand-local’ PUSH

Thus examples may include a push being a non brand local push, anexample being such that user's dispersement amounts from a futurepurchase or purchases can be made to the pushed cause on purchases madeby the user even when the purchase or purchases are made on product orproducts from brands outside of the brand or community of the pushedcause.

A PUSH where purchases from all brands (and/or companies), ie notlimited at all to any one or several brands) leads to dispersement(s) tothe PUSH'd cause may be termed a ‘fully global’ PUSH. User may be ableto alter settings (eg from inside user account) to immunize certainbrand(s) and/or spending and/or purchases from having dispersement(s)sent to the PUSH'd cause.

The computer implemented method may further comprise receiving a commandto alter the amount pushed on a global level, wherein the command altersdispersement amounts that are pushed for multiple products, with asingle command.

With regard to the library example (and other similar examples) of howto PUSH a cause using a mobile/smart device, there may be provided acomputer implemented method comprising: receiving a request on a device(eg smartphone) of a user to push the cause; relaying the push requestto the platform, from the remote device; altering settings of theplatform user account to push dispersements to the cause; dispersing aportion or a whole of the user's dispersement amounts from a futurepurchase or purchases to the cause. This may requires application(s)and/or software, and/or a back-end system to manage communicationbetween the device and the platform and/or brands and/or companieswithin the platform. As stated, if a cause is PUSHed, future purchasesby the user from brands not related to the cause may result indispersement to the pushed cause, the method thus further comprisingmaking dispersement amounts to the pushed cause on future purchases frombrands not related to the cause.

The computer implemented method may provide a BIG PUSH function, whichmay be particularly useful in times of disaster relief or help, wherepreferably the computer implemented method comprises altering settingson the accounts of a large segment of the users so that the users PUSHthe BIG PUSH cause, preferably by default, without the user initiatingthe push. In an alternate embodiment, it is feasible user's settings arenot altered by default, but that the user needs to opt in in order toPUSH the BIG PUSH cause.

The large segment may be a whole community. (eg the community could beall of Britain (ie all users based in, and/or from, Britain, if Britainis facing bad floods in a particular area. Or the segment could be acounty, for example, where the floods are taking place, with all usersin or from that county being engaged for the BIG PUSH. The segment couldbe the whole world, if there is a huge disaster, like the Boxing DayTsunami. Thus the whole world (all users) may be involved in the BOGPUSH. The segment may be a whole geographical community. They may betaken to a webpage and/or video such as shown in FIG. 28. Users may beable to LINK to the BIG PUSH cause, or splinter missions/causes thatstem from it. Those who LINK to the BIG PUSH cause may be able to vote,relating to present or future mission(s) related to the BIG PUSH. It isfeasible users even who have not LINK'd may be able to vote on suchmatters.

There is shown in FIG. 28 an example portion of a webpage (which usermay have been sent a link to), showing a video 232 (in the example,about the Tsunami disaster). There is shown a button to LINK which theuser may select. There is shown a button to ‘opt out’ of the BIG PUSH,which is here shown as a button that has the word ‘retreat’ on it (ieretreat from the mission/BIG PUSH). Any word or element may be providedto allow the user to opt out. These are just examples shown—any means(not limited to a button) may be provided for these actions. As stated,preferably during a BIG PUSH (which will usually be initiated due to asignificant disaster, but may also be initiated for a special event ormission), the users who are within the segment targeted for the BIG PUSH(which may be a geographical territory, and/or may be a community),preferably have their settings altered by default by the computerimplemented method. It will be obvious this cannot be done by humans,because there may be millions of users within the segment, and the PUSHaction is an unusual action that standard computers/machines are notprogrammed to carry out. Thus there is provided an opt-out option (shownas element 236 in FIG. 28).

The system may also comprise means by which user can alter their accountsettings (or simply decide) whether they want to be entered into the BIGPUSH by default, or whether they want to have to take an action (ie optin) in order to be entered into the BIG PUSH. They may be able to dothis from within their user account (ie when signed in). One reason whythe users in the segment preferably have their account settings alteredby default is to maximize numbers involved in the BIG PUSH, and to makesure all are involved who would wish to be, without them needing to takean action to do so.

In FIG. 29, there is shown a representation of an example of what may bepossible during a BIG PUSH, and how a user's account/dispersements maybe altered. There is shown a representation of the platform 210, and thetext shown centrally with arrows stemming from it shows a user'saccount. The arrows signify that the user is or has been buyingproduct(s) from four shown brands each relating to a specific community.One is the Liverpool community (eg a brand called Liverpool 04 Life™);one is relating to the dog and/or animal community (eg a brand calledidog®); one is related to the Rastafari community, and may support andrelate to the rastafari community, or the Rastafari community and theCaribbean community combined (this brand, may, for example, be calledRasta SHIINE®); and one is relating to kids' health and wellbeing (eg abrand called ishine® baby). Thus the user is (or has been) spending atthese brands, and preferably these brands are configured so that 33.3%of all profit generated from the sale of each item is dispersed to acause or causes relevant to that specific community. Now, though, alarge icon 240 is shown within the platform, which represents the BIGPUSH. This may be a BIG PUSH called, for example, due to a disaster suchas the Boxing Day Tsunami, where vast amounts of money, aid, and helpare needed. Now the system has (preferably by default, without opt-in oraction from the user needed) altered settings on the user's account, sothat, on purchase(s) with those brands, where dispersement wouldnormally have gone to certain causes related to that particularcommunity of the brand (and/or user's own PUSH'd causes), a portion or awhole of those dispersement(s) are now dispersed to the BIG PUSH cause.This is signified by the four large arrows. Thus it can be seen that theBig PUSH function has the ability to ‘over-ride’ normal dispersementpatterns and arrangements.

The BIG PUSH may also override the user's own standard PUSH'd causes, sothat those a portion or a whole of those dispersement(s) that would havegone to their standard PUSH'd causes are now dispersed to the BIG PUSHcause.

An example is also explained/represented in FIG. 30, where it is shownthe user has a platform user account 242. In the example, before the BIGPUSH, the user spends at community-specific brands of the platform(denoted in element 244), with normal dispersement patterns whereindispersements are made to the specific community of the brand. It isalso noted (shown in element 246) that the user may spend at otherparties (eg other businesses, sellers, retailers) that are not specificto a community. An example of this would be a company such as Nike.Nike, may, (taken by way of example), decide to start using this systemfor selling. They may not be able to disperse as great a percentage assome of the brands within the platform, but may be provided with (egloaned and/or licensed) software or the like (or any means) for them toimplement this system of selling for their brand and products. Thus theymay use the software/implementation means to have 15% of profitgenerated from sales of their products go towards cause(s), which may ormay not be community based/specific. Thus, in such a situation, such aparty is said to be within the platform 210. They ae using the systemfor selling. Thus the platform is not limited to only comprising brandsspecific to a community, It may or may not be limited in such way.Providing means for such a company (or any company/seller/party) toimplement this system for selling (and to act within the platform) maybe claimed. The platform (or proprietor of the platform) may charge afee for such usage. This fee may include be a one-off fee, for example.It may include any fee, for example. It may include afee/amount/percentage of each or any product(s) sold using the system,for example.

In box 248 (FIG. 30) a BIG PUSH is now initiated by the platform and/orsystem. Preferably, by default, without user having to take action oropt-in, account settings and/or dispersement patterns of the user arealtered, so that a portion or a whole of their dispersements now go tothe BIG PUSH. In 252, user, if they don't like having theirsettings/dispersements altered without their consent, may be able toalter settings (eg from within their account—ie in a computerimplemented manner) so that, from now on, their settings/dispersementpatterns will not be altered, without their consent (eg via an opt-in).if they do that, they may still be involved in this BIG PUSH, but an ENDbox stemming from box 252 signifies that the exact example shown will;not happen in future; in future, they may perhaps be sent an alert if aBIG PUSH is called by the platform, so that they can opt-in if they wantto PUSH the BIG PUSH. This is signified by box 254, where a user (iftheir settings/dispersement patterns are not altered by default) is ableto opt-in to PUSH the BIG PUSH.

There is shown an option 256 for user to OPT-OUT of (ie stop PUSHING)the BIG PUSH. If they do this, the process ends. There is shown anoption 258 for a user to immunize a cause/dispersement (or a PUSH theyhave set up), so that the BIG PUSH does not alter those dispersement(s).This may be important if the user wants to join 9 ie PUSH) the BIG PUSH,but has certain causes they don't want dispersements to stop to whilstthey PUSH the BIG PUSH. Thus they may be able to ‘immunize’ thesecause(s)/dispersement(s). This may be possible to do from within theiruser account (preferably a platform user account).

Once the BIG PUSH ends 250, preferably the user's settings and/ordispersement patterns return to normal, with dispersements to the BIGPUSH now ended. This may happen, for example (taken by way of example),5 weeks after the Boxing Day Tsunami, is $6.5 Billion has been raised,and it is considered or thought that all help needed, desired, orexpected, has been provided (and/or all missions completed). Patternsmay then return to normal.

BIG PUSH may allow for more interesting interaction from users. Anexample is shown in FIG. 31. This is a depiction shown by way of exampleonly. It shows, at the top, a BIG PUSH 260 has been initiated. It isshown that the BIG PUSH has been split into four missions, Mission 1:261, Mission 2: 262, Mission 3: 263, Mission 4: 264. Taken by way ofexample, we will imagine the BIG PUSH is called because of the HurricaneKatrina disaster, and that New Orleans has been flooded, with terribleconsequences. A worldwide BIG PUSH is called (to all users throughoutthe world. Mission 1 may be buying and provided water and food to NewOrleans residents who have had their homes destroyed and are now housed(and trapped) in a sports stadium; Mission 2 may be buying and/orproving sleeping bags to those people; Mission 3 may be helicopter workto look for and help survivors, some of whom are trapped on their roofs;Mission 4 may be specialist care to help and rescue the elderly andinfirm, from elderly care homes and hospitals.

It may be that the user must choose which mission(s) to PUSH, whether itbe just one, or multiple. They may be given a limit to how many of themissions they can PUSH/disperse to. Preferably they are only given fullLINK functionality and/or feature(s) once they have chosen whichcause(s) to PUSH (thus there is shown a LINK OPTION 261′, 262′, 263′,264′ for each Mission. The LINK and PUSH option may be provided in anyorder. The PUSH option signifies the option for the user to decide toPUSH that particular mission. The mission may also be defined as a causein this case, because it is, in a sense, a sub-cause of the main BIGPUSH cause. The option to commit to PUSH the mission(s) is shown as PUSHoption 261″, 262″, 263″, 264″. As stated, the user may be able to PUSHthe cause before the LINK option is provided—all elements/features shownmay be provided in any order. It is feasible, until a decision is madeby the user (if a decision which mission(s) to PUSH is required) thatthe system may disperse dispersements from the user's spending in anyway it sees fit. This may include sharing the dispersements amongst themissions/causes 261, 262, 263, 264. This may include dispersingdispersements to the cause(s) deemed most urgent. It is also possiblethe dispersements of the user are simply ‘pooled’ for a time (eg 48hours). They may then be dispersed after that time. They may bedispersed once decision has been made by the user which mission/cause ofthe BIG PUSH to PUSH.

There is shown a possible voting step (step 270). As aforestated, theprocess may involve or include interaction from the user. The user maybe able to link with cause(s)/mission(s) they have PUSH'd, or evencause(s)/mission(s) they have not. They may be able to vote on whatmission(s) should be created, or on any information relating to themission(s)/cause(s). Thus the user may play an interactive part as the(in this example) Disaster Relief (or any BIG PUSH experience) unfolds.User may be able to constantly or repeatedly, or often amend theirdispersement patterns, in reaction to how the event unfolds. The or anyvoting 270 by a user(s) may take place at the beginning of the BIG PUSH(suggested by the large arrows from the voting step 270, which arrowssuggest the order in which the process is carried out could be verydifferent, with voting potentially even happening before creation of themission(s) 261, 262, 263, 264. It is feasible user(s) can vote on whatthe mission(s) will be, or any aspect regarding the mission(s). It isfeasible users may vote on how much dispersement gets apportioned toeach mission, or how dispersement is spread. User may thus, rather thandeciding to PUSH a single mission/cause, be involved in decisions makingas to how dispersement is apportioned to any mission(s) and/or what themission(s) are and include. Users may be able to vote on other aspects,such as what a target amount should be for a mission, Users may be ableto communicate with each other. Some or any of these feature(s) may onlybe possible for LINKers, who have LINK's to a mission/cause, which maygive them greater access for interaction feature(s).

It is believed by this inventor that, particularly in Disaster Reliefefforts such as examples herein mentioned, rather than the presentsituation, where people tend to watch 24 hour new stations to simplywatch developments in these situation (and possibly donate, with littleinteraction or knowledge of how the donation/funding is being used),using this computer implemented method, users may be able to play aninteractive part in helping with the disaster, and may be highlyinvolved in the process. They may also be able to donate, but, given thenature of the disclosure in the present application, it will be obviousthat it may be possible to generate vast amounts of money, without auser ever having to spend any money outside of their normal spending (iesimply by buying product(s) we are used to buying everyday, whether itbe an item of clothing, a book, a mug or accessory, or even a dogcollar, because if these products ae part of brands that use thiscomputer implemented method, the dispersements, played out through avast amount of people, may total more than is currently being generatedvia donation.

(Referring to another possibility relating to the BIG PUSH function, itis also feasible a brand could call a ‘local’ BIG PUSH, local to thebrand. For example, Liverpool For Life™ may call a BIG PUSH to all usersin and/or from Liverpool/Merseyside, if there is an event or problemthat must be taken care of and is specific to Liverpool (and which needsa lot of funding). However, preferably, BIG PUSHes are only called bythe platform, ie at a higher level than the brand level).

Relating to the regular (ie non ‘BIG’ PUSH) PUSH function, user's may begiven a quota of PUSHES, so that they can only push a certain number ofcauses, eg within a certain time period, or eg only a certain amount ofcauses can be pushed at once. Quotas may, or may not, also be providedfor cause(s)/mission(s) pushed during a BIG PUSH.

Referring now to FIG. 27, there is shown an example of the platform,wherein a platform user account is set up 210′. In step 212′, user buyproduct(s) that result in a dispersement(s) from a brand that supportsand relates to a particular community (eg their geographicallocation/territory, such as a state or city). In step 312′, user thenbuys product(s) that result in a dispersement(s) from a second brandthat supports and relates to a different particular community (eg aproduct from a brand supporting and relating to the dog and animal worldand dog and animal lovers). Preferably their platform user account 210′facilitates and/or is used in the process of and/or stores informationrelating to purchases made regarding, the buying at both of the brands.The user account is thus a ‘mother account’ for the user. (the user mayalso have ‘child’ user accounts at all or any of the separate brandswithin the platform, but preferably only one mother account is required.It is feasible user may have a mother account (platform account) and/ormay have separate accounts ant any brand(s). Preferably only one motheraccount is required to facilitate purchasing the product(s) from thedifferent brands, and/or to facilitate storing information related topurchase(s) and/or dispersement(s) with reference to the differentbrands) and/or to facilitate dispersement(s) to the cause(s).

In steps 220, having purchased a product(s) from each brand,dispersement(s) are made to causes specific to the community of thatparticular brand. In one preferred embodiment, 33.3% of profit generatedfrom each purchase/product sold is dispersed. In step 222, the exampleshown by way of example only, information relating to the purchase(s) ateach brand is relayed to the platform user account, and/or stored on theplatform system, which may include the information being stored in theplatform user account of the user.

Referring generally, but also referring to an example as shown mostparticularly in FIG. 14, there may be provided a method for dispersingfunding to a cause, comprising: providing a push-facilitating element toa cause; receiving a request from a user to push the cause; alteringsettings on an account of the user so that the cause is pushed by theuser; wherein pushing a cause is defined as a financial amount beingdispersed to a cause when an item is purchased by the user. Thepush-facilitating element may be a scan-able display element, scan-ableby a smart device of the user to facilitate the push request by theuser, the push request received from the user via the smart device. Thepush-facilitating element may be printable by the cause, so that it canbe printed by the cause and displayed by the cause. Thepush-facilitating element may be provided to the cause as a code, whichcan be used by the cause to add a push button to a website.

The platform and/or system is not limited to ‘community’ relatedbrands—other third party retail or sales companies may get involved. Egstandard retailers. They may use the system for selling and/or belicensed the system for selling (or any of its feature(s)) to makedispersement(s) to cause(s) and/or apportion cause(s) to product theyhave for sale, whether or not the cause(s) are related to a particularcommunity. In so doing, they are now considered part of the platform,and may be given software to easily make their product sales result indispersement (which software (or any created element(s) to facilitatethe present system for selling) may be licensed to them). This may helpand/or facilitate the platform recognize their buyers and/or productsand/or any dispersement(s) made, and may facilitate the data appearingon (and/or being relayed to) the user's account. They are considered nowto be within the scope of the platform (and/or to be using the platform(or acting as a seller as part of the platform); their buyers areconsidered to be users of the platform), but such a seller may not be abrand related specifically to a particular community, having causesrelated to a specific community. They may be able to create their owncauses.

An example embodiment of what is referred to as the ‘BIG PUSH’ functionwill now be described, in use, in no way limiting a scope of the (orany) invention, and described by way of example only. The example mayshow many possible features of any invention that is claimed, notlimited to invention(s) including the BIG PUSH function. The term BIGPUSH is used only to help understand the function, and is not atechnical term.

Thus, as an example in use:

I am an inventor, based in Liverpool, UK, England. I set up a useraccount on the platform, and look forward to buying Liverpool 04 Life™items (a brand, mostly of clothing, and some other items) t support mycommunity. I start to buy Liverpool 04 Life™ items, and enjoy the factdispersements are going to various Liverpool based or related causes.

One day I see a sign at the local library in town that they have a causeI can push, with the mission set as building a new roof-top semiopen-plan audio menagerie, where music can be listened to, created, andspecialised programs can be watched. I search for more information on myphone (or when back at home on my computer (or hold my phone close to aspecial code (such as a QR code) in the library, near or on the sign,and find some more information, which includes a CAD render of how thenew wing of the library will look. It loos incredible, with expansivewindows showing the sky, in a dome-like structure, with modern andimpressive looking furniture and equipment. There may be a video showingand/or explaining this.

I see the mission target amount is £1.6 Million, and than £300,000 hasalready been raised. I decide to push the cause. In this example, I doit there are then by pressing a button on my smartphone, or swooshing byfinger/thumb on a PUSH button displayed on the phone. I also LINK withthe cause (possibly done immediately after pushing the cause, possiblevia the same means, eg a button/option on the phone), and I start to getupdates over the following weeks and months about the cause. I hear thatLiverpool-only citizens are being hired to build and design the newlibrary wing, which, in conjunction with other jobs, has created 50 newjobs in Liverpool. I get video updates of all the new plans, and howthings are going, also with videos from the workers showing the jobsthey're going to try to do each day. The videos may be edited by editingprofessionals, again preferably hired from within the Liverpoolcommunity, thereby creating more jobs/opportunities. I find the videosmore interesting than I thought, and it even teaches me some things arearchitecture and building.

I happily keep buying Liverpool 04 Life™ items, and notice, as time goesby, that the total of dispersements (ie amount of funding) I have madeto the library cause/mission continues to rise, as part (or all) of mydispersements from buying Liverpool 04 Life™ items (like a nice hoodietop) goes to the library cause/mission. I am able to view this on myuser account, by logging in, where I can see a breakdown of all myinformation and/or transactions and/or dispersements.

I also love dogs, and have a dog myself, so I start buying from idog®, anew brand which disperses finding towards dog and animal related causes.I am a big fan of animals, so I buy regularly. I also push a cause‘locally’ within this brand, which is to help save elephants in the wildby staffing a special reserve in Africa with anti-poaching staff.Whereas I push the library cause ‘globally’ throughout all my purchases,the elephant cause is only pushed on purchases within the idog brand,and only a portion of the dispersements goes to the elephant cause, withmuch of the dispersements going to set causes or causes choices I canmake when I buy idog products. I often check my account after purchasingto see what the funding went towards, and often to follow (LINK) tothem. One of the great features online is that I can log in to myaccount either globally, seeing all transactions, or I can switch modes,and just look at transactions related to my spending with idog®. I mayeven have a separate user account just dedicated to idog®. Preferably,though, I have just one account/login, and can then view variousdifferent information from different brands, especially informationrelated to my spending.

Even though only a small portion of the dispersements goes to theelephant cause, idog is a large brand which sells many millions ofdollars of products on many different territories. There are 33,568people pushing the elephant cause, so even a small amount from eachperson makes a big difference.

I don't have children myself, but I have six nieces and nephews, and Ioften buy them clothing and other products/items. So I often buy thingsfrom ishine® baby, which is another one of these community relatedbrands, this time dispersing to causes related to the ‘virtual’community of kids health and wellbeing. That said, I've heard the newsystem they have running means that all purchases from ishine® baby goesspecifically to Liverpool based causes for kids health and wellbeing (orthat I have the option to specify that in my account (eg via accountsettings). I've started to PUSH a cause locally within that brand aswell, which is a specialist eye unit for kids and babies in Liverpool.They need a special piece of equipment which costs around 232,000 aswill help them diagnose and treat certain eye conditions for kids. SoI've decided to PUSH that cause as well. For now, I've not LINKed to it,although I may do in the future.

The system (in this example embodiment) tells me I've reached my totalof pushing three causes, and I'm not allowed to push any more, althoughI've heard there's a way to ‘unlock’ a fourth push case (so that I canpush an extra cause), or maybe even unlock more.

I'm enjoying my day when suddenly, I get an alert on my phone (I noticelater I've been sent an email too with a link to a video inside my useraccount, or on a webpage). The alert I get on my phone says: “ALERT: BIGPUSH INITIATED. HURRICANE KATRINA HAS HIT THE US WITH DEVASTATINGCONSEQUENCES. THOUSANDS OF HOMES DESTROYED, NEW ORLEANS FLOODING AND MAYGO UNDER. WATCH VIDEO”

I choose the option to watch the video, and reach a screen, for example,much like that shown in FIG. 28, with a video including a personexplaining what's going on, and footage. They mention that my accounthas been defaulted to PUSH the Hurricane Katrina cause, eitherpartially, or fully (so that absolutely every dispersement goes to theHurricane Katrina BIG PUSH). (Alternatively, I may have to take anaction to give my consent). I notice the small-print on the webpage saysI can de-activate the default BIG PUSH option so that, in future, I getthe chance to decide whether to push it, rather than my account settingsbeing altered to push it without my consent.

I hear in the video that they (which may be the platform, or any partyrelated to the platform and/or a brand of the platform) have agents onthe ground who have already isolated 4 key missions, which are 1) buyingand handing outer water and food to people gathered in a sports stadiumin New Orleans, who have escaped the floods caused by the storm, and arenow homeless, and without electricity; 2) buying and/or handing outsleeping bags to those people; 3) Helicopter aid to look out forsurvivors and help people escape from their houses, some of whom aretrapped on their roofs; and 4) Specialist aid for elderly care homes andhospitals, who are getting flooded, and have people who cannot walk outand escape on their own (eg elderly that are unable to walk).

It is mentioned I can LINK with all causes, but can only PUSH one at atime. I have to make a decision. It is difficult, but I decide to PUSHthe water bottle and food cause first. I then LINK with that cause andstart to get updates. My TV, when I watch at home, is now altered(because, in this example, I signed in to my user account, or pressed anoption eg button on the remote control) so that I now get updates biasedor specific to the water bottle and food cause. I'm also receivingupdates on my phone. It is like being ‘in’ the News—rather than watchingThe News on TV, as a third party, it is as if I am now ‘part’ of TheNews, and I start top see the figures and numbers add up due to thedispersements. $23 Million dispersed in the first hour.

Although I may be able to adjust my settings to stop being part of theBIG PUSH, I want to help, so I keep things as they are. Now, even when Ibuy items from idog® and Liverpool 04 Life®, a portion or a whole of mydispersements can go towards the BIG PUSH cause (or related missions).But just one thing troubles me—the cause for the new piece of eyeequipment for kids that I was pushing locally on the ishine® baby brandwas close to completing its mission. It had received 215,000 out of its232,000 target, and I don't want to stop funding that cause. So I gointo my account, and immunize these particular dispersements, which Ican do with a button (in this example) which allows me to make thosedispersements immune to my more global BIG PUSH setting. I heard someonedown the road (who many people are not particularly fond of) said thathe didn't want to help American people. He's in the minority, but headjusted his settings so that he's not pushing the Hurricane Katrinacause, and he even adjusted his account settings so the system does addhim to the BIG PUSH by default, and instead he has to take an action toagree/join.

Because I've joined the LINKers (or even if I haven't) for a particularcause/mission, as the situation clears, (or at any point) I get invitedto vote on what will be done next to help and clear up the situation inNew Orleans, and to stop tis happening in the future. Experts produceinformation and/or videos to explain, and it is voted (out of severaloptions) that a new flood wall and defense system needs to be built. Itis also voted that major repairs to several neighbourhoods will be done,totally hundreds of millions of dollars. As the worst clears, the BIGPUSH (which in this example was global around the world, or much of theworld) is downgraded to a ‘national’ BIG PUSH. Users of the system inthe United States go on pushing the cause for some time, includingmissions to repair many of the shattered neighbourhoods where thousandsof houses need to be re-built. After a year, all the reparations havebeen done, and everything has been rebuilt and the defences sured up.

As the situation unfolds in New Orleans, many hundreds of millions (orbillions) of dollars are raised from the BIG PUSH, because the platformhas millions (possibly even billions) of users.

Without this system, some of those neighbourhoods may never have beenrebuilt, because people had no means to help, and the neighbourhoods mayjust have been left as they were, forgotten.

Thus an example is described, in use, by way of example only.

Not all steps need be carried out by a computer/machine. However, itwill be obvious that an extremely advanced computer system may berequired for various feature(s) as disclosed in the present application.

Percentages of profit dispersed (or any dispersement amount) may bealterable locally (to any product) and globally (across many or allproducts). Percentages of profit dispersed (or any dispersement amount)may be alterable locally (to any brand), and globally (across many orall brands). staff may be hired by a or each brand wherein the staff arecitizens of the community if the community is a geographical community.Percentage profit amount to be dispersed may be alterable globally, fora whole brand. Percentage profit amount to be dispersed may be alterableglobally, thus altering profit amount to be dispersed across multiplebrands of the platform, or for the whole platform. System and/orplatform may provide a brand specific account or viewability for theuser. (User may be able to see their spending and dispersements,specific to a particular brand, or all together). System and/or platformmay send information related to purchases and/or dispersements, acrossall the brands, to the platform user account of the user. (It may storethis information and/or provide for viewing by the user). 19. A commandmay be received by the system to alter the amount pushed on a globallevel, wherein the command alters dispersement amounts that are pushedfor multiple products, with a single command, the platform and/or systempreferably executing the command.

The method may comprise hiring citizens from within the geographicalcommunity to staff the method, thus creating jobs in the geographicalcommunity. For example, all or most of staff of the method may becitizens of the geographical community of the brand in such anembodiment.

Once target amount of a mission has been dispersed, funding/dispersementmay be released. This is just one possible scenario with reference tohow or when funding is released.

The embodiments described above are provided by way of example only, andvarious other modifications will be apparent to persons skilled in theart without departing from the scope of the invention as described inthe appended claims.

The appended claims define limited inventions. However, it should berecognized and understood that the disclosure of the present applicationincludes a vast array of inventions, not limited to inventions set outin the appended claims and/or any statement(s) of invention.

For example, if the present disclosure of the present application(inclusive of drawing(s) and/or description) discloses features a to z,it should be recognized and understood that any invention may beclaimed, comprising any feature(s) out of features a to z. Thus if theappended claim 1 defines the invention claimed as comprising essentialfeatures a, b, and c, it should be understood that an invention may beclaimed comprising solely feature a, or solely feature b, or solelyfeature c, or any combination of features a, b, and c. Furthermore, itshould be understood that an invention may be claimed comprising any offeature(s) d to z, whether or not also comprising any of features a, b,or c.

I reserve the right to claim any invention, comprising any feature, orcombination of features, disclosed in the present application (inclusiveof drawing(s) and/or description). This statement (and/or final appendedclaim), if so desired, should be seen as a statement of invention,stating any invention, comprising any feature(s) disclosed in thepresent application. It is intended (or plausible) that suchinvention(s) may be claimed in a future application(s) which claimsbenefit of priority of the present application. The present disclosureof the present application supports such invention(s)/claim(s).

1. A method of funding, comprising: a product being sold, whereinfunding is incurred as a result of the product being sold; and fundingbeing dispersed to at least one cause, as a result of the product beingsold.
 2. A method of funding as claimed in claim 1, wherein the productis sold as part of a brand relating to a particular geographical area.3. A method of funding as claimed in claim 2, wherein the at least onecause comprises a cause relating to street cleaning, in the particulargeographical area.
 4. A method of funding as claimed in claim 3, whereinfunding goes towards a street cleaning machine.
 5. A method of fundingas claimed in claim 1, wherein the at least one cause comprises a causerelating to street cleaning.
 6. A method of funding as claimed in claim5, wherein funding goes towards a street cleaning machine.